{"id":21140,"date":"2024-12-05T06:20:22","date_gmt":"2024-12-05T06:20:22","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=21140"},"modified":"2024-12-05T06:24:33","modified_gmt":"2024-12-05T06:24:33","slug":"unpacking-the-hype-around-fast-moving-favourites","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/ar\/industry-reports\/unpacking-the-hype-around-fast-moving-favourites\/","title":{"rendered":"Unpacking The Hype Around Fast-Moving Favourites"},"content":{"rendered":"\n<p>This in-depth report reveals how leading FMCG companies are navigating the media landscape. From sustainability breakthroughs and innovative product launches to boycotts and reputational challenges, we examine the stories making headlines across the globe.<\/p>\n\n\n\n<p><strong>Inside the report:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of 9,500+ Tier 1 media articles from August 2023 to August 2024.<\/li>\n\n\n\n<li>Insights into media narratives surrounding top brands like Heineken, Danone, Diageo, PepsiCo, and Mondel\u00e9z.<\/li>\n\n\n\n<li>Key themes driving earned media conversations, including ESG, innovation, and crises.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Discover how the world\u2019s largest FMCG players are shaping, and being shaped by, the global conversation.<\/p>\n","protected":false},"author":60,"featured_media":21153,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-21140","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unpacking The Hype Around Fast-Moving Favourites - CARMA<\/title>\n<meta name=\"description\" content=\"CARMA&#039;s in-depth report reveals how leading FMCG companies are navigating the media landscape in 2023-24. 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