{"id":3843,"date":"2021-01-19T16:59:00","date_gmt":"2021-01-19T16:59:00","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=3843"},"modified":"2026-05-05T07:55:13","modified_gmt":"2026-05-05T07:55:13","slug":"the-opinion-makers-influence-on-the-portuguese-presidential-elections","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/","title":{"rendered":"The opinion maker\u2019s influence on the Portuguese presidential elections"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In a year where campaigning was a little different to usual due to the COVID-19 pandemic, presidential candidates turned to Traditional and Online \/ Social Media to convey their ideas and proposals.<\/h2>\n\n\n\n<p>The formation of public opinion around each of the candidates owes a lot, not only to political debates and speeches, but also to the comments and opinion articles that are published in the media and social networks, by personalities such as politicians, economists, commentators , journalists, among others who play an extremely important role in shaping public opinion.<\/p>\n\n\n\n<p>Using a combination of cutting-edge technology and specialized human analysis, we analyzed the main Portuguese media and Social Networks to assess the impact of Opinion Makers and Commentators on the Presidentials of January 2021.<\/p>\n\n\n\n<p>This report will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyze content and favorability of Opinion Articles and Political Comments in the Portuguese National Media about \u201cPresidentials 2021\u201d and Candidates for Election for the Presidency of the Republic<\/li><li>Provide detailed Insights of its Media Communication performance in Portugal;<\/li><li>Highlight the main issues concerning each Presidential Candidate and how it affects their reputation and media coverage, using the Favorability analysis and the CARMA IQ Score, which are CARMA proprietary metrics;<\/li><li>Analyze the main conversation drivers shared on the social network Twitter by the Key Opinion Makers about the \u201cRace to Bel\u00e9m\u201d;<\/li><li>Correlate Google Search data related to the Presidential Campaign and about each of the Candidates with the data analyzed across Traditional, Online and Social Media.<\/li><li>Qualitative Analysis by Candidate for President of the Republic, by area of \u200b\u200bactivity or theme<\/li><\/ul>\n","protected":false},"author":9,"featured_media":3844,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-3843","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The opinion maker\u2019s influence on the Portuguese presidential elections - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The opinion maker\u2019s influence on the Portuguese presidential elections\" \/>\n<meta property=\"og:description\" content=\"In a year where campaigning was a little different to usual due to the COVID-19 pandemic, presidential candidates turned to Traditional and Online \/ Social Media to convey their ideas and proposals. 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The formation of public opinion around each of the candidates owes a lot, not only to political debates and speeches, but also to [&hellip;]","og_url":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2026-05-05T07:55:13+00:00","og_image":[{"width":1200,"height":707,"url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/ENG_Presidenciais-2021-LP-image-e1625049898259.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"\u062f\u0642\u064a\u0642\u062a\u0627\u0646"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/#article","isPartOf":{"@id":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/"},"author":{"name":"Waters Creative","@id":"https:\/\/carma.com\/ar\/#\/schema\/person\/9f4e872da9a96e15e70bba21504e0b19"},"headline":"The opinion maker\u2019s influence on the Portuguese presidential elections","datePublished":"2021-01-19T16:59:00+00:00","dateModified":"2026-05-05T07:55:13+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/"},"wordCount":264,"publisher":{"@id":"https:\/\/carma.com\/ar\/#organization"},"image":{"@id":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/ENG_Presidenciais-2021-LP-image-e1625049898259.png","inLanguage":"ar"},{"@type":"WebPage","@id":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/","url":"https:\/\/carma.com\/ar\/industry-reports\/the-opinion-makers-influence-on-the-portuguese-presidential-elections\/","name":"The opinion maker\u2019s influence on the Portuguese presidential elections - 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