{"id":1725,"date":"2020-11-19T20:52:36","date_gmt":"2020-11-19T20:52:36","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&p=1725"},"modified":"2024-08-19T08:43:52","modified_gmt":"2024-08-19T08:43:52","slug":"on-demand-webinar-measuring-what-matters","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/ar\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","title":{"rendered":"On-demand webinar: Measuring What Matters"},"content":{"rendered":"
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This webinar, led by PR measurement experts Alison Williams, Orla Graham & Luis Garcia present to communications professionals across the globe. Their slides and Q&A discussion explore:<\/div>\n
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– How measuring what matters helps you to tell the right story.
\n– Why it is important to find the metrics that matter.
\n– How to set up a measurement framework.
\n– Case studies of real global brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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About the speakers<\/strong><\/span><\/p>\n

Orla Graham is an Account Director at CARMA, with 13 years of experience in media analysis and insights. She has a particular interest in the not-for-profit sector, having contributed a chapter on evaluation of \u2018Communicating Causes: Strategic Public Relations for the Non-profit Sector\u2019 (2018, ed Garsten & Bruce), and is a member of the AMEC Not-for-Profit group, and its Young Leaders group.<\/em><\/p>\n

Alison has spent over a decade in the media industry, and has become a trusted consultant to global brands, designing multi-market measurement programs for communications teams across traditional, digital and social media. At Carma, she manages a team of experienced consultants in the UK and USA, ensuring the delivery of measurement programs which are flexible, actionable, and industry-leading. On the weekends, Alison keeps busy running after her toddler, experimenting in the kitchen, exploring London on her bike and planning her post-lockdown travels.<\/em><\/p>\n

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This webinar, led by PR measurement experts Alison Williams, Orla Graham & Luis Garcia present to communications professionals across the globe. Their slides and Q&A discussion explore: – How measuring what matters helps you to tell the right story. – Why it is important to find the metrics that matter. – How to set up […]<\/p>\n","protected":false},"author":60,"featured_media":5129,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-1725","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"\nOn-demand webinar: Measuring What Matters - CARMA<\/title>\n<meta name=\"description\" content=\"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand webinar: Measuring What Matters\" \/>\n<meta property=\"og:description\" content=\"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/ar\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T08:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On-demand webinar: Measuring What Matters - 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