{"id":5250,"date":"2021-07-09T16:49:00","date_gmt":"2021-07-09T16:49:00","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=5250"},"modified":"2023-03-02T06:23:45","modified_gmt":"2023-03-02T06:23:45","slug":"on-demand-webinar-measuring-your-pr-efforts-for-success","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/ar\/ondemand-webinars\/on-demand-webinar-measuring-your-pr-efforts-for-success\/","title":{"rendered":"On-demand webinar: Measuring your PR Efforts for Success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You may be monitoring your media coverage, but are you turning them into useful and actionable insights to fuel your PR practice? Demonstrating the effectiveness of your communication activities and the impact they are bringing to the business can be challenging without an evaluation and measurement framework.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CARMA Asia\u2019s PR measurement expert <em>Charles Cheung<\/em> and <em>Thomas Kwan<\/em> of Hume Brophy Hong Kong&nbsp;discuss best practices in setting up a PR measurement process for your organization and share tips for communications professionals in Hong Kong.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to get started with evaluating and measuring your PR efforts<\/li>\n\n\n\n<li>How to identify the most appropriate metrics<\/li>\n\n\n\n<li>Understanding outputs, out-takes, and outcomes and linking them to activity<\/li>\n\n\n\n<li>Tips on building a measurement framework that is relevant to your organization<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You may be monitoring your media coverage, but are you turning them into useful and actionable insights to fuel your PR practice? Demonstrating the effectiveness of your communication activities and the impact they are bringing to the business can be challenging without an evaluation and measurement framework. CARMA Asia\u2019s PR measurement expert Charles Cheung and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5251,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-5250","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-demand webinar: Measuring your PR Efforts for Success - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/ondemand-webinars\/on-demand-webinar-measuring-your-pr-efforts-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand webinar: Measuring your PR Efforts for Success\" \/>\n<meta property=\"og:description\" content=\"You may be monitoring your media coverage, but are you turning them into useful and actionable insights to fuel your PR practice? Demonstrating the effectiveness of your communication activities and the impact they are bringing to the business can be challenging without an evaluation and measurement framework. 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