{"id":648,"date":"2020-06-18T07:29:50","date_gmt":"2020-06-18T07:29:50","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=648"},"modified":"2024-08-19T07:39:28","modified_gmt":"2024-08-19T07:39:28","slug":"keeping-measurement-relevant-during-times-of-crisis","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/ar\/ondemand-webinars\/keeping-measurement-relevant-during-times-of-crisis\/","title":{"rendered":"Keeping measurement relevant during times of crisis"},"content":{"rendered":"\n<p>It\u2019s undisputed that PR and communications measurement is essential.<\/p>\n\n\n\n<p>It\u2019s especially true during times of crisis when communicators must adapt their content and strategy in response to what\u2019s happening around them.<\/p>\n\n\n\n<p>However, measuring the impact of communications can be challenging even during the best of times. So how can brands and organizations adapt their measurement framework to respond to crises and inform their communications strategy in real-time?<\/p>\n\n\n\n<p>In June 2020,\u00a0<a href=\"https:\/\/amecorg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMEC<\/a>\u00a0and CARMA hosted a webinar with AMEC\u2019s Chair and CARMA\u2019s ex Co-Managing Partner, Richard Bagnall, in which he discussed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measurement and evaluation best practices<\/li>\n\n\n\n<li>How to measure in a meaningful manner<\/li>\n\n\n\n<li>How to adapt your approach during times of crisis<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s undisputed that PR and communications measurement is essential. It\u2019s especially true during times of crisis when communicators must adapt their content and strategy in response to what\u2019s happening around them. However, measuring the impact of communications can be challenging even during the best of times. So how can brands and organizations adapt their measurement [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":619,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-648","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keeping measurement relevant during times of crisis - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/ondemand-webinars\/keeping-measurement-relevant-during-times-of-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping measurement relevant during times of crisis\" \/>\n<meta property=\"og:description\" content=\"It\u2019s undisputed that PR and communications measurement is essential. It\u2019s especially true during times of crisis when communicators must adapt their content and strategy in response to what\u2019s happening around them. However, measuring the impact of communications can be challenging even during the best of times. So how can brands and organizations adapt their measurement [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/ar\/ondemand-webinars\/keeping-measurement-relevant-during-times-of-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T07:39:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2020\/06\/Webinar_Keeping-measurement-relevant-during-times-of-crisis_web3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1278\" \/>\n\t<meta property=\"og:image:height\" content=\"702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u062f\u0642\u064a\u0642\u0629\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Keeping measurement relevant during times of crisis - CARMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/ar\/ondemand-webinars\/keeping-measurement-relevant-during-times-of-crisis\/","og_locale":"ar_AR","og_type":"article","og_title":"Keeping measurement relevant during times of crisis","og_description":"It\u2019s undisputed that PR and communications measurement is essential. 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