{"id":12904,"date":"2023-04-25T09:45:44","date_gmt":"2023-04-25T09:45:44","guid":{"rendered":"https:\/\/carma.com\/%d8%aa%d9%85%d9%91-%d8%aa%d8%a3%d9%83%d9%8a%d8%af-%d8%a7%d9%84%d8%a7%d8%b4%d8%aa%d8%b1%d8%a7%d9%83-%d8%a8%d8%a7%d9%84%d9%86%d8%b4%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%ae%d8%a8%d8%a7%d8%b1%d9%8a%d8%a9\/"},"modified":"2023-11-02T11:42:32","modified_gmt":"2023-11-02T11:42:32","slug":"%d8%aa%d9%85-%d8%aa%d8%a3%d9%83%d9%8a%d8%af-%d8%a7%d9%84%d8%a7%d8%b4%d8%aa%d8%b1%d8%a7%d9%83-%d8%a8%d8%a7%d9%84%d9%86%d8%b4%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%ae%d8%a8%d8%a7%d8%b1%d9%8a%d8%a9","status":"publish","type":"page","link":"https:\/\/carma.com\/ar\/%d8%aa%d9%85-%d8%aa%d8%a3%d9%83%d9%8a%d8%af-%d8%a7%d9%84%d8%a7%d8%b4%d8%aa%d8%b1%d8%a7%d9%83-%d8%a8%d8%a7%d9%84%d9%86%d8%b4%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%ae%d8%a8%d8%a7%d8%b1%d9%8a%d8%a9\/","title":{"rendered":"\u062a\u0645\u0651 \u062a\u0623\u0643\u064a\u062f \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 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\u0628\u0643 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u062a\u0646\u0627!<br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<aside class=\"elementor-section elementor-top-section elementor-element elementor-element-cd3dee3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd3dee3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-112873c\" data-id=\"112873c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468b313 elementor-widget elementor-widget-heading\" data-id=\"468b313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"small-intro\">\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 <\/span> <br>\u0645\u062f\u0648\u0646\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dacbb11 uael-equal__height-yes uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"dacbb11\" data-element_type=\"widget\" data-settings=\"{&quot;classic_slides_to_show_tablet&quot;:3,&quot;classic_slides_to_show&quot;:3,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"12904\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-3 uael-post__columns-tablet-3 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/why-measuring-roi-in-pr-can-be-challenging\/\" target=\"_self\" title=\"Why measuring ROI in PR can be challenging\u2014and what you can do about it\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2160\" height=\"500\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr.jpg\" class=\"attachment-full size-full wp-image-25290\" alt=\"\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr.jpg 2160w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr-300x69.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr-1024x237.jpg 1024w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr-768x178.jpg 768w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr-1536x356.jpg 1536w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-roi-of-pr-2048x474.jpg 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/why-measuring-roi-in-pr-can-be-challenging\/\" target=\"_self\">\n\t\t\t\tWhy measuring ROI in PR can be challenging\u2014and what you can do about it\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<span class=\"uael-post__date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t16 \u0641\u0628\u0631\u0627\u064a\u0631\u060c 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tPR practitioners should be very familiar with the term, \u201creturn on investment\u201d. ROI is a straightforward business metric that asks one of the most basic ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/carma.com\/ar\/tms\/why-measuring-roi-in-pr-can-be-challenging\/\" target=\"_self\" aria-labelledby=\"uael-post-25289\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-25289>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/what-cuts-at-the-washington-post-mean-for-pr-and-communicators\/\" target=\"_self\" title=\"What cuts at The Washington Post mean for PR and communicators\"><img decoding=\"async\" width=\"2160\" height=\"500\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington.jpg\" class=\"attachment-full size-full wp-image-25283\" alt=\"\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington.jpg 2160w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington-300x69.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington-1024x237.jpg 1024w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington-768x178.jpg 768w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington-1536x356.jpg 1536w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/1048-x-250-Website-header-Washington-2048x474.jpg 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/what-cuts-at-the-washington-post-mean-for-pr-and-communicators\/\" target=\"_self\">\n\t\t\t\tWhat cuts at The Washington Post mean for PR and communicators\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<span class=\"uael-post__date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t12 \u0641\u0628\u0631\u0627\u064a\u0631\u060c 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tAs you likely know by now, the Washington Post recently saw large layoffs. It was not that cuts occurred that was so surprising; after all, ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/carma.com\/ar\/tms\/what-cuts-at-the-washington-post-mean-for-pr-and-communicators\/\" target=\"_self\" aria-labelledby=\"uael-post-25282\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-25282>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/what-matters-in-pr-syed-mohammed-idid-west-coast-expressway\/\" target=\"_self\" title=\"What Matters in PR? With Syed Mohammed Idid, West Coast Expressway\"><img decoding=\"async\" width=\"2096\" height=\"600\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4.jpg\" class=\"attachment-full size-full wp-image-25253\" alt=\"\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4.jpg 2096w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4-300x86.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4-1024x293.jpg 1024w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4-768x220.jpg 768w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4-1536x440.jpg 1536w, https:\/\/carma.com\/wp-content\/uploads\/2026\/02\/What-Matters-In-PR-4-2048x586.jpg 2048w\" sizes=\"(max-width: 2096px) 100vw, 2096px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/carma.com\/ar\/tms\/what-matters-in-pr-syed-mohammed-idid-west-coast-expressway\/\" target=\"_self\">\n\t\t\t\tWhat Matters in PR? With Syed Mohammed Idid, West Coast Expressway\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<span class=\"uael-post__date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t4 \u0641\u0628\u0631\u0627\u064a\u0631\u060c 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\t\u201cWhat Matters in PR\u201d shines the spotlight on PR leaders in the industry. We speak with Syed Mohammed Idid, General Manager, Strategic Communications &amp; Stakeholder ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/carma.com\/ar\/tms\/what-matters-in-pr-syed-mohammed-idid-west-coast-expressway\/\" target=\"_self\" aria-labelledby=\"uael-post-25252\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-25252>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0642\u0627\u0644<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0634\u0643\u0631\u064b\u0627 \u0644\u0643 \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0633\u0646\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0643 \u0642\u0631\u064a\u0628\u064b\u0627. \u064a\u0633\u0639\u062f\u0646\u0627 \u0627\u0646\u0636\u0645\u0627\u0645\u0643 \u0625\u0644\u064a\u0646\u0627 \u0648\u0646\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0625\u0637\u0644\u0627\u0639\u0643 \u0639\u0644\u0649 \u0622\u062e\u0631 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u062c\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0631\u0635\u062f \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645. \u0623\u0647\u0644\u064b\u0627 \u0628\u0643 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u062a\u0646\u0627! \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u0645\u062f\u0648\u0646\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 5 Ways To Use Media Monitoring And Measurement To Improve Agency Client Retention November 2, 2023 The business development process [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3783,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12904","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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