{"id":20708,"date":"2024-09-18T06:00:09","date_gmt":"2024-09-18T06:00:09","guid":{"rendered":"https:\/\/carma.com\/?p=20708"},"modified":"2024-09-18T08:40:00","modified_gmt":"2024-09-18T08:40:00","slug":"oman-in-focus-brand-impact-and-pr-measurement-meet-up","status":"publish","type":"post","link":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/","title":{"rendered":"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0"},"content":{"rendered":"\n<p>CARMA, in partnership with Riwaia, hosted the Brand Impact &amp; PR Measurement Meetup in Muscat on September 12th. Moderated by <a href=\"https:\/\/www.linkedin.com\/in\/kamran-m-10817b189\/\">Kamran Malik<\/a> (Head of Finance Sectors, CARMA), the event featured <a href=\"https:\/\/www.linkedin.com\/in\/paige-lingwood\/\">Paige Lingwood<\/a> (Insights Consultant, CARMA), <a href=\"https:\/\/www.linkedin.com\/in\/suadhassan47\/\">Suad AlShuhaimi<\/a> (CEO, Riwaia), and <a href=\"https:\/\/www.linkedin.com\/in\/rashad-al-wahaibi-48108627\/\">Rashad AlWuhaibi<\/a> (Marcom Expert, Sohar Port and Freezone). They discussed the importance of integrating data-driven insights into PR &amp; Communications teams in Oman. CARMA also presented its Oman Perception Media Analysis Report, showcasing media coverage of Oman&#8217;s economic and investment strategies.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-insight-at-the-core-the-significance-of-impact-measurement\">Data Insight at the Core: The Significance of Impact Measurement<\/h2>\n\n\n\n<p>Our Meet Up event brought together enlightening discussions, sharing expert insights on what it means to be data-driven in the context of PR, the role of data and measurement in an organisation\u2019s communication strategy, how this data can reshape a brand\u2019s image, the rising use of AI in today\u2019s digital age, and much more. Reputation is the key driving force that defines a brand\u2019s success from the sight of the media and target audience. And with today\u2019s fast-paced media and PR landscape, it is certainly useful to measure the real impact of standout campaigns to gain in-depth insights and an enhanced approach from a strategic standpoint.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-omani-perception-at-a-glance\">Omani Perception at a Glance<\/h2>\n\n\n\n<p>Our in-depth Oman Perception Media Analysis , presented by CARMA\u2019s Paige Lingwood, highlights traditional and social media coverage on the local, regional, and international perception towards Oman\u2019s strategic growth in key sectors such as , investment, industry, and tourism \u2014 in line with Oman\u2019s Vision 2040, alongside the iconic Made in Oman homegrown brands.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A Diverse Economy:<\/strong> The Sultanate has received praise for its strategic shift toward reducing oil dependency, focusing on developing key sectors, and attracting foreign investment with promises of stability and financial returns.<\/li>\n\n\n\n<li><strong>Industrial Transformation:<\/strong> The country continues to gain traction as it pushes to strengthen its manufacturing infrastructure with the development of industrial zones factory, as well as automation and AI-powered integration for greater production output.<\/li>\n\n\n\n<li><strong>Tourism Rooted in Culture:<\/strong> Oman\u2019s potential as a touristic hotspot is defined by its traditions and rich cultural heritage, demonstrates a clear pathway to global recognition as a tourist hotspot.<\/li>\n\n\n\n<li><strong>Vision 2040:<\/strong> The government-led initiative is designed to expand Oman\u2019s economic and investment presence, leveraging media to highlight the country\u2019s long-term goals on the global stage.<\/li>\n\n\n\n<li><strong>Homegrown Horizon:<\/strong> Local brands like Chips Oman and A\u2019Saffa are renowned for their high quality and sustainability by local consumers while major Omani companies such as Oman Air and Amouage rise high with global presence to achieve new milestones.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion:<\/h2>\n\n\n\n<p>The Brand Impact &amp; PR Measurement Meet Up emphasised the importance of data-driven metrics in shaping effective PR strategies. Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. The focus on Oman\u2019s Vision 2040 offered valuable perspectives on enhancing brand impact and driving growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Gain deeper insights and data-rich analysis by downloading <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\">CARMA\u2019s Oman Perception Report<\/mark><\/em>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color wp-element-button\" href=\"https:\/\/carma.com\/industry-reports\/oman-perception-media-analysis-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DOWNLOAD YOUR COPY<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CARMA, in partnership with Riwaia, hosted the Brand Impact &amp; PR Measurement Meetup in Muscat on September 12th. Moderated by Kamran Malik (Head of Finance Sectors, CARMA), the event featured Paige Lingwood (Insights Consultant, CARMA), Suad AlShuhaimi (CEO, Riwaia), and Rashad AlWuhaibi (Marcom Expert, Sohar Port and Freezone). They discussed the importance of integrating data-driven [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":20709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[85],"creator":[],"class_list":["post-20708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0 - CARMA<\/title>\n<meta name=\"description\" content=\"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\" \/>\n<meta property=\"og:description\" content=\"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T06:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T08:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Puneet Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\" \/>\n<meta name=\"twitter:description\" content=\"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!\" \/>\n<meta name=\"twitter:creator\" content=\"@CARMA\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Puneet Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0 - CARMA","description":"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/","og_locale":"ar_AR","og_type":"article","og_title":"Oman In Focus: Brand Impact & PR Measurement Meet Up","og_description":"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!","og_url":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_published_time":"2024-09-18T06:00:09+00:00","article_modified_time":"2024-09-18T08:40:00+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg","type":"image\/jpeg"}],"author":"Puneet Sharma","twitter_card":"summary_large_image","twitter_title":"Oman In Focus: Brand Impact & PR Measurement Meet Up","twitter_description":"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!","twitter_creator":"@CARMA","twitter_site":"@CARMA","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"Puneet Sharma","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"3 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#article","isPartOf":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/ar\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0","datePublished":"2024-09-18T06:00:09+00:00","dateModified":"2024-09-18T08:40:00+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/"},"wordCount":509,"commentCount":0,"publisher":{"@id":"https:\/\/carma.com\/ar\/#organization"},"image":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg","keywords":["Events"],"articleSection":["Uncategorized"],"inLanguage":"ar","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/","url":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/","name":"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0 - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg","datePublished":"2024-09-18T06:00:09+00:00","dateModified":"2024-09-18T08:40:00+00:00","description":"Showcasing Oman\u2019s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. Read more!","breadcrumb":{"@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Riwaia-01-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/ar\/oman-in-focus-brand-impact-and-pr-measurement-meet-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/ar\/"},{"@type":"ListItem","position":2,"name":"Oman In Focus: Brand Impact &amp; PR Measurement Meet Up\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/ar\/#website","url":"https:\/\/carma.com\/ar\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/carma.com\/ar\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/ar\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/carma.com\/ar\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"]},{"@type":"Person","@id":"https:\/\/carma.com\/ar\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/carma.com\/ar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/posts\/20708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/comments?post=20708"}],"version-history":[{"count":0,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/posts\/20708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/media\/20709"}],"wp:attachment":[{"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/media?parent=20708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/categories?post=20708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/tags?post=20708"},{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/ar\/wp-json\/wp\/v2\/creator?post=20708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}