{"id":22686,"date":"2025-06-23T11:38:11","date_gmt":"2025-06-23T11:38:11","guid":{"rendered":"https:\/\/carma.com\/?p=22686"},"modified":"2025-06-24T08:16:14","modified_gmt":"2025-06-24T08:16:14","slug":"arabian-travel-market-2025","status":"publish","type":"post","link":"https:\/\/carma.com\/ar\/arabian-travel-market-2025\/","title":{"rendered":"Arabian Travel Market 2025"},"content":{"rendered":"\n<p>When the Arabian Travel Market (ATM) returned to Dubai in late April 2025, it brought together the region\u2019s most influential players in tourism, hospitality, and investment. From the moment HH Sheikh Ahmed bin Saeed Al Maktoum officially opened the event, attention shifted quickly from crowd numbers to deal-making and strategic announcements. Our media analysis identified four recurring themes that shaped coverage and sentiment.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-what-stood-out-nbsp\">What stood out:&nbsp;<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deals eclipsed displays<\/strong>\u00a0&#8211; Coverage homed in on commercial value. Within trade media, UAE and Saudi exhibitors accounted for 45 per cent of pavilion-focused stories, driven by Emirates\u2019 40-plus agreements and Saudi Arabia\u2019s 14 MoUs that support Vision 2030 goals.<\/li>\n\n\n\n<li><strong>Destination storytelling beat technology talk<\/strong>&nbsp;&#8211; Pieces highlighting Dubai\u2019s visitor milestones, Saudi\u2019s immersive \u201cSaudi Land\u201d, and Ras Al Khaimah\u2019s nature offer generated three times more headlines than AI demos and other tech activations.&nbsp;<\/li>\n\n\n\n<li><strong>Flagship brands advanced a premium sustainability agenda<\/strong>\u00a0&#8211; Emirates Airline generated strong media visibility, with 96.4% of its coverage rated positive, driven by announcements around fleet modernisation and investments in Sustainable Aviation Fuel. IHG Hotels &amp; Resorts followed closely with 97.3% positive sentiment, supported by expansion plans, guest experience upgrades and community-focused initiatives, a clear signal of the region\u2019s growing demand for refined and responsible luxury.<\/li>\n\n\n\n<li><strong>The UAE and KSA kept the spotlight<\/strong>&nbsp;&#8211; Host-nation advantages, royal walk-throughs and robust performance data ensured the UAE dominated headlines; Saudi Arabia\u2019s giga-projects and ambitious visitor targets ensured it was never far behind.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-client-id=\"4d1cb9f0aa9249a4b7acc7226c53cffc\" id=\"pdf-1\" class=\"wp-block-tropicalista-pdfembed\" style=\"height:500px\" data-api-key=\"4d1cb9f0aa9249a4b7acc7226c53cffc\" data-file-name=\"Arabian Travel Market - Media Coverage Analysis\" data-media-url=\"https:\/\/carma.com\/wp-content\/uploads\/2025\/06\/Arabian-Travel-Market-Media-Coverage-Analysis.pdf\" data-show-page-controls=\"true\" data-show-thumbnails=\"true\" data-show-zoom-control=\"true\" data-show-full-screen=\"true\" data-default-view-mode=\"FIT_PAGE\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color wp-element-button\" href=\"https:\/\/share.hsforms.com\/1kiGqAFd6Q0OBzIx3Hy2llg4d2kp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CLICK HERE TO FILL THE FORM &amp; DOWNLOAD YOUR COPY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the Arabian Travel Market (ATM) returned to Dubai in late April 2025, it brought together the region\u2019s most influential players in tourism, hospitality, and investment. From the moment HH Sheikh Ahmed bin Saeed Al Maktoum officially opened the event, attention shifted quickly from crowd numbers to deal-making and strategic announcements. Our media analysis identified [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":22692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[84],"creator":[],"class_list":["post-22686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-commentary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arabian Travel Market 2025 - CARMA<\/title>\n<meta name=\"description\" content=\"When the Arabian Travel Market (ATM) returned to Dubai, it brought together the region\u2019s most influential players in tourism, hospitality, and investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/ar\/arabian-travel-market-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arabian Travel Market 2025\" \/>\n<meta property=\"og:description\" content=\"When the Arabian Travel Market (ATM) returned to Dubai, it brought together the region\u2019s most influential players in tourism, hospitality, and investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/ar\/arabian-travel-market-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T11:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T08:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2025\/06\/Web-Header-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1572\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Puneet Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Arabian Travel Market 2025\" \/>\n<meta name=\"twitter:description\" content=\"When the Arabian Travel Market (ATM) returned to Dubai, it brought together the region\u2019s most influential players in tourism, hospitality, and investment.\" \/>\n<meta name=\"twitter:creator\" content=\"@CARMA\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Puneet Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Arabian Travel Market 2025 - 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