{"id":25574,"date":"2026-03-27T13:07:53","date_gmt":"2026-03-27T13:07:53","guid":{"rendered":"https:\/\/carma.com\/?p=25574"},"modified":"2026-03-27T13:08:01","modified_gmt":"2026-03-27T13:08:01","slug":"openai-owns-the-ai-conversation-and-anthropics-good-guy-play-isnt-changing-that","status":"publish","type":"post","link":"https:\/\/carma.com\/ar\/openai-owns-the-ai-conversation-and-anthropics-good-guy-play-isnt-changing-that\/","title":{"rendered":"OpenAI owns the AI conversation and Anthropic&#8217;s &#8216;good guy&#8217; play isn&#8217;t changing that: study"},"content":{"rendered":"\n<p>OpenAI now commands 22% of all company-level AI coverage across 500 tier-one media outlets in 37 markets, more than five times the coverage of Anthropic (4%), according to Carma&#8217;s 2026 Hype, Hope or Harm? The Global Story of AI report.<\/p>\n\n\n\n<p>The&nbsp;study evaluated 12,000 articles published between January and December 2025.\u200b<\/p>\n\n\n\n<p>Despite Anthropic&#8217;s deliberate safety-first positioning and CEO Dario Amodei&#8217;s framing of its <a href=\"https:\/\/www.campaignasia.com\/article\/anthropic-s-super-bowl-debut-hilariously-touts-claude-s-ad-free-ai\/4e2qr3xc8he3t766nxhp691gm4\">LLM Claude as a risk-conscious alternative<\/a>, the company&#8217;s approach has not translated into substantial positive sentiment over other major AI players.. ChatGPT features in 36% of all global coverage, while DeepSeek ranks second at 19%. Google Gemini accounts for 11%, while Claude makes up just 4%.<\/p>\n\n\n\n<p>At the leadership level, Sam Altman holds over a third (33%) of all AI leaders&#8217; share in media, followed by Elon Musk at 27%. Amodei trails the pack at 4%, behind Nvidia&#8217;s Jensen Huang at 13%, Meta&#8217;s Mark Zuckerberg at 9%, and Microsoft&#8217;s Satya Nadella at 5%. CEOs as a group account for 43% of all top commentator groups in AI media coverage.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"959\" height=\"540\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-1-1.jpg\" alt=\"\" class=\"wp-image-25575\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-1-1.jpg 959w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-1-1-300x169.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-1-1-768x432.jpg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-media-sentiment-exaggerates-ai-fears\">Media sentiment exaggerates AI fears<\/h2>\n\n\n\n<p>Optimism dominates AI media coverage overall, with positive sentiment accounting for more than half (57%) of all coverage in 2025. However, this optimism is event-driven and fails to sustain in between, spiking around model launches, major conferences, and large investment announcements.<\/p>\n\n\n\n<p>Where media and audiences agree most closely is on\u00a0<a href=\"https:\/\/www.campaignasia.com\/article\/brand-suitability-is-key-ias-on-ais-role-in-verification-that-cuts-ad-waste\/9pr3bdwooe99ak5819frvig648\">fear and concern when it comes to AI<\/a>. The report finds that the media overestimates positivity in a majority of markets, particularly in Western markets. Media trust signals are higher than audience-reported trust in almost 70% of markets surveyed. Media is broadly accurate at identifying where AI anxiety exists, the report notes, but overstates its intensity in more than half of the countries studied.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trust-and-governance-who-is-responsible\">Trust and governance: Who is responsible?<\/h2>\n\n\n\n<p>The burden of accountability in AI is shifting away from governments and onto AI companies and their users. Several major storylines converged in February 2025, and the result was a fundamental shift in who the media holds responsible for AI&#8217;s direction.<\/p>\n\n\n\n<p>These events include DeepSeek triggering bans and geopolitical scrutiny, the Paris AI Summit and Europe&#8217;s $125 million investment push, the highly public OpenAI-Musk power struggle, and a wave of&nbsp;<a href=\"https:\/\/www.campaignasia.com\/article\/ai-copyright-and-creativity-the-fine-line-between-innovation-and-exploitation\/li5rxgca1sr1mq19emijbvba9k\">AI misuse<\/a> and criminal exploitation cases. This means that AI companies were no longer framed as innovators but as the primary custodians of risk.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"959\" height=\"540\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-2-1.jpg\" alt=\"\" class=\"wp-image-25581\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-2-1.jpg 959w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-2-1-300x169.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-2-1-768x432.jpg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Accuracy and reliability of outputs are the primary trust signal for the media, cited in 32% of trust-related coverage. This is followed by transparency (27%) and human oversight (14%). For audiences, safety and misuse prevention ranks first (28%), ahead of accuracy and reliability (24%), and transparency (22%).\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-productivity-applications-dominate-coverage\">Productivity applications dominate coverage<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"959\" height=\"540\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-3-1.jpg\" alt=\"\" class=\"wp-image-25587\" srcset=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-3-1.jpg 959w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-3-1-300x169.jpg 300w, https:\/\/carma.com\/wp-content\/uploads\/2026\/03\/Image-3-1-768x432.jpg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>AI use cases in media coverage show a <a href=\"https:\/\/www.campaignasia.com\/article\/chatgpt-use-is-shifting-from-work-to-daily-life-study-finds\/tw778l1lcfz6u6c7fijm6hehwc\">clear emphasis on productivity<\/a> and decision-making. These two use cases account for nearly half of all coverage: automation and operational efficiency (25%) and decision support and analytics (19%).&nbsp;<\/p>\n\n\n\n<p>Content creation and editing ranks third (15%). Notably, it is also the strongest trigger of fear and anger in AI use case coverage, reflecting media anxieties around displacement, authenticity, and creative control. Customer service and personal assistants account for 13% of coverage, and information retrieval and summarisation for 10%.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Business confidence<\/h2>\n\n\n\n<p>Despite growing discussion of a potential burst of the AI bubble, investment coverage remains strongly positive. Some 69% of media coverage related to AI investment carries positive sentiment, higher than the overall figure (57%) for AI coverage. Meanwhile, the\u00a0capital cited in coverage shows the massive scale of investment into AI.\u00a0Europe plans to mobilise up to $229 billion in AI investment, while Saudi Arabia committed $14.9 billion in AI infrastructure funding at LEAP25. In addition, Google is building a $15 billion AI data hub in India.<\/p>\n\n\n\n<p>In the computing and GPU space, Nvidia secured $500 billion in AI chip bookings, making it the first company in history to reach a $5 trillion valuation. Notably, OpenAI closed a share sale to SoftBank at a $500 billion valuation. The report states that more than 70% of all US venture capital funding is currently flowing into AI startups. This means that this massive financial concentration into AI has shifted its position from a speculative bet to an investment priority for institutional capital.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>This story first appeared on <a href=\"https:\/\/www.campaignasia.com\/article\/who-dominates-the-ai-conversation-is-anthropic-truly-the-better-guy-the-sentiment-behind-the-ai-bubble-debate\/4gyafh20y3p76rxbygqak1jpws\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Campaign Asia-Pacific<\/mark><\/a><\/em> and <a href=\"https:\/\/www.prweek.com\/article\/1952557\/openai-owns-ai-conversation-anthropics-good-guy-play-isnt-changing-that-study\" type=\"link\" id=\"https:\/\/www.prweek.com\/article\/1952557\/openai-owns-ai-conversation-anthropics-good-guy-play-isnt-changing-that-study\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">PRWeek<\/mark><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI now commands 22% of all company-level AI coverage across 500 tier-one media outlets in 37 markets, more than five times the coverage of Anthropic (4%), according to Carma&#8217;s 2026 Hype, Hope or Harm? The Global Story of AI report. The&nbsp;study evaluated 12,000 articles published between January and December 2025.\u200b Despite Anthropic&#8217;s deliberate safety-first positioning [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":25593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[261,251],"creator":[],"class_list":["post-25574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-company-news","tag-pr-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenAI owns the AI conversation and Anthropic&#039;s &#039;good guy&#039; play isn&#039;t changing that: study - CARMA<\/title>\n<meta name=\"description\" content=\"According of CARMA&#039;s latest report, OpenAI commands 22% of all company-level AI coverage, more than five times the coverage of Anthropic (4%). 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