{"id":13216,"date":"2023-06-12T10:18:44","date_gmt":"2023-06-12T10:18:44","guid":{"rendered":"https:\/\/carma.com\/tms\/%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85-%d9%8a%d8%ad%d9%83%d9%85%d9%87-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a%d8%8c-%d8%a5%d9%84%d9%8a%d9%83-%d8%a8\/"},"modified":"2023-08-10T12:07:55","modified_gmt":"2023-08-10T12:07:55","slug":"%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85-%d9%8a%d8%ad%d9%83%d9%85%d9%87-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a%d8%8c-%d8%a5%d9%84%d9%8a%d9%83-%d8%a8","status":"publish","type":"tms","link":"https:\/\/carma.com\/ar\/tms\/%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85-%d9%8a%d8%ad%d9%83%d9%85%d9%87-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a%d8%8c-%d8%a5%d9%84%d9%8a%d9%83-%d8%a8\/","title":{"rendered":"\u0641\u064a \u0639\u0627\u0644\u0645 \u064a\u062d\u0643\u0645\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0625\u0644\u064a\u0643 \u0628\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062c\u0647\u062f \u0648\u0644\u064a\u0633 \u0628\u0623\u0642\u0644 \u0645\u0646\u0647"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201c<em>\u0644\u0627 \u064a\u0647\u0645 \u0627\u0644\u0643\u0645 \u0627\u0644\u0630\u064a \u0646\u0642\u0648\u0645 \u0628\u062a\u0644\u062e\u064a\u0635\u0647\u060c \u0625\u0630 \u0641\u064a \u0644\u062d\u0638\u0629 \u0645\u0627\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u0628\u0630\u0644 \u062c\u0647\u062f \u0625\u0636\u0627\u0641\u064a. \u0644\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0639\u062f\u062f\u064b\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0644\u0627 \u064a\u0642\u0648\u062f \u062d\u062a\u0645\u064b\u0627 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u0647\u0645 \u0623\u0643\u0628\u0631 \u0623\u0648 \u0623\u0639\u0645\u0642.<\/em>\u201d<\/em><\/p>\n<cite><strong>Wise words as ever from Seth Godin on the temptation to use modern technologies like generative&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/ai\/\">#AI<\/a>&nbsp;to improve efficiencies and save work.<\/strong><\/cite><\/blockquote>\n\n<p class=\"wp-block-paragraph\">\u064a\u0646\u0627\u0642\u0634 <a href=\"https:\/\/seths.blog\/2023\/04\/the-cliffs-notes-paradox\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u063a\u0648\u062f\u064a\u0646 \u0643\u062a\u0627\u0628 &#8220;\u0643\u0644\u064a\u0641 \u0646\u0648\u062a\u0633&#8221;\u060c<\/a> \u0648\u0647\u0648 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0623\u062f\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0637\u0644\u0627\u0628 \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0628\u0631\u0624\u064a\u0629 \u0648\u0623\u0645\u062b\u0644\u0629 \u0648\u0625\u062c\u0627\u0628\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u062a\u064a \u064a\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0642\u0631\u0627\u0621\u062a\u0647\u0627. \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0644\u0629 \u062a\u0648\u0641\u0631 \u0645\u0646\u0627\u0641\u0630 \u0644\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0637\u0644\u0627\u0628 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0623\u0648 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u0623\u0648 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0641\u064a <a href=\"https:\/\/carma.com\/ar\/\">\u0643\u0627\u0631\u0645\u0627<\/a>\u060c \u0646\u0628\u062d\u062b \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0646 \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0641\u064a \u062e\u062f\u0645\u0627\u062a \u062a\u0642\u064a\u064a\u0645 <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/mediaintelligence\/\">#\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645<\/a> \u0648<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/comms\/\">#\u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/a> \u0648\u0644\u062c\u0639\u0644\u0647\u0627 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629. \u0623\u0645\u0627 \u0623\u0648\u062c\u0647 \u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0648\u0627\u0644\u0625\u063a\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0634\u064a\u0631 \u0625\u0644\u064a\u0647\u0627 \u063a\u0648\u062f\u064a\u0646\u060c \u0641\u062a\u0628\u0631\u0632 \u062c\u0644\u064a\u0629 \u0641\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0642\u0637\u0627\u0639 \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0642\u0637\u0627\u0639 <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/pr\/\">#\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/a> \u0627\u0644\u0623\u0648\u0633\u0639 \u0646\u0637\u0627\u0642\u064b\u0627.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0636\u0645\u0648\u0646\u0629\u060c \u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u061f<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0644\u064a\u0633 \u0623\u0633\u0647\u0644 \u0645\u0646 \u0627\u0644\u0648\u0642\u0648\u0639 \u0636\u062d\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062d\u0633\u0628. \u064a\u0643\u062a\u0633\u0628 \u0643\u0644 \u0645\u0646 \u0645\u062d\u062a\u0631\u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a. \u0648\u064a\u0645\u0643\u0646 \u062a\u063a\u0637\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0645\u062f\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0641\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u063a\u0631\u0633 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645\u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0646\u0634\u0631. \u0648\u064a\u0645\u0643\u0646 \u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0631\u0635\u062f \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0645\u0646 \u062b\u0645 \u062a\u062d\u0633\u064a\u0646\u0647 \u0648\u0646\u0634\u0631\u0647. \u0648\u0642\u062f \u0628\u062f\u0623\u062a \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u062d\u0637\u0627\u062a \u0627\u0644\u0628\u062b \u0628\u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0645\u0630\u064a\u0639\u064a \u0623\u062e\u0628\u0627\u0631 \u062a\u0645\u062a \u0628\u0631\u0645\u062c\u062a\u0647\u0645 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0648\u0647\u0643\u0630\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0635\u062f\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u0623\u064a \u0645\u0643\u0627\u0646 \u062a\u0645\u062a \u062a\u063a\u0637\u064a\u062a\u0647\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u062a\u0647\u060c \u0648\u062a\u0644\u062e\u064a\u0635\u0647 \u0648\u062a\u0631\u0645\u064a\u0632\u0647 \u0645\u0642\u0627\u0628\u0644 \u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627\u060c \u0648\u0623\u062e\u064a\u0631\u064b\u0627 \u0643\u062a\u0627\u0628\u0629 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0630\u0627 \u0631\u063a\u0628 \u0641\u064a \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a 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class=\"wp-block-paragraph\">\u0628\u064a\u0646\u0645\u0627 \u062a\u062c\u062a\u0627\u062d\u0646\u0627 \u0645\u0648\u062c\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0647\u0644 \u062b\u0645\u0629 \u062e\u0637\u0631 \u0623\u0646 \u0646\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0632\u0627\u0626\u0641\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 &#8220;\u0627\u0644\u0623\u0639\u062f\u0627\u062f \u0648\u0627\u0644\u0643\u0645\u064a\u0627\u062a&#8221; \u0627\u0644\u062a\u064a \u062a\u062d\u0631\u0643\u0647\u0627 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u061f \u0647\u0644 \u0633\u0646\u0646\u0633\u0649 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 <a href=\"https:\/\/carma.com\/tms\/how-to-build-a-measurement-framework-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0625\u0638\u0647\u0627\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a<\/a> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0631\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0639\u0645\u0644\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u061f<\/p>\n\n<h2 class=\"wp-block-heading\">\u0623\u064a\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621\u061f<\/h2>\n\n<p class=\"wp-block-paragraph\">\u064a\u0631\u0649 \u0643\u062b\u064a\u0631\u0648\u0646 \u0623\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0644\u062c\u0648\u0621 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\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0645\u0627 \u0628\u0639\u062f\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u062c\u0627\u0632\u0641 \u0628\u0625\u0646\u062a\u0627\u062c \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0648\u0627\u0647\u0628 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u063a\u064a\u0631 \u0645\u0624\u0647\u0644\u0629 \u0628\u0641\u0639\u0644 \u0627\u0644\u0648\u0628\u0627\u0621\u060c \u0645\u062a\u0631\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 <a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/2017\/09\/has-the-smartphone-destroyed-a-generation\/534198\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0627\u0644\u0642\u0628\u0636\u0629 \u0627\u0644\u062e\u0628\u064a\u062b\u0629<\/a> \u0648\u0627\u0644\u0625\u062f\u0645\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u063a\u0630\u064a\u0647 <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/01\/11\/digital-addiction-should-you-be-worried\/?sh=5174e4f259c3\" target=\"_blank\" rel=\"noreferrer noopener\">\u0623\u062c\u0647\u0632\u062a\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a> \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0648\u0639\u0645\u0627\u0644\u0642\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0648\u062a\u062a\u0631\u0627\u062c\u0639 \u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u064a\u0646 \u064a\u0648\u0645\u064a\u064b\u0627 \u0646\u0638\u0631\u064b\u0627 <a href=\"https:\/\/childmind.org\/article\/how-using-social-media-affects-teenagers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0625\u0644\u0649 \u0627\u0639\u062a\u0645\u0627\u062f\u0647\u0645 \u0627\u0644\u0643\u0644\u064a \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u062a\u0647\u0645<\/a> \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0647\u0644 \u0646\u0642\u0648\u0645 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0643\u0634\u0631\u0643\u0627\u062a \u0648\u0643\u0645\u062c\u062a\u0645\u0639 \u0645\u062f\u0646\u064a \u0644\u062a\u0639\u0644\u064a\u0645 \u062c\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0631\u0627\u0647\u0646\u061f<\/p>\n\n<p class=\"wp-block-paragraph\">\u0623\u064a\u0627\u0645 \u0645\u062b\u064a\u0631\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0631\u0646\u0627\u060c \u0647\u0630\u0627 \u0645\u0624\u0643\u062f.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u0646\u064f\u0634\u0631\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 &#8220;<a href=\"https:\/\/www.linkedin.com\/pulse\/ai-dominated-world-more-effort-required-less-richard-bagnall\/?trackingId=BMmU0WUPSKemEM3HUXBiDg%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u0644\u064a\u0646\u0643\u062f \u0625\u0646<\/a>&#8220;.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u0644\u0627 \u064a\u0647\u0645 \u0627\u0644\u0643\u0645 \u0627\u0644\u0630\u064a \u0646\u0642\u0648\u0645 \u0628\u062a\u0644\u062e\u064a\u0635\u0647\u060c \u0625\u0630 \u0641\u064a \u0644\u062d\u0638\u0629 \u0645\u0627\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u0628\u0630\u0644 \u062c\u0647\u062f \u0625\u0636\u0627\u0641\u064a. \u0644\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0639\u062f\u062f\u064b\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0644\u0627 \u064a\u0642\u0648\u062f \u062d\u062a\u0645\u064b\u0627 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u0647\u0645 \u0623\u0643\u0628\u0631 \u0623\u0648 \u0623\u0639\u0645\u0642.\u201d Wise words as ever from Seth Godin on the temptation to use modern technologies like generative&nbsp;#AI&nbsp;to improve efficiencies and save work. \u064a\u0646\u0627\u0642\u0634 \u063a\u0648\u062f\u064a\u0646 \u0643\u062a\u0627\u0628 [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":13049,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"tags":[274],"the_measurement_standard":[],"creator":[223],"class_list":["post-13216","tms","type-tms","status-publish","has-post-thumbnail","hentry","tag-274","creator-richard-bagnall-ar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0641\u064a \u0639\u0627\u0644\u0645 \u064a\u062d\u0643\u0645\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0625\u0644\u064a\u0643 \u0628\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062c\u0647\u062f \u0648\u0644\u064a\u0633 \u0628\u0623\u0642\u0644 \u0645\u0646\u0647 - CARMA<\/title>\n<meta name=\"description\" content=\"The similarities 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