{"id":22244,"date":"2025-04-28T08:38:26","date_gmt":"2025-04-28T08:38:26","guid":{"rendered":"https:\/\/carma.com\/industry-reports\/informe-sobre-la-reputacion-economica\/"},"modified":"2025-04-28T08:43:36","modified_gmt":"2025-04-28T08:43:36","slug":"informe-sobre-la-reputacion-economica","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/","title":{"rendered":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica"},"content":{"rendered":"\n<p><em>\u00bfQu\u00e9 impulsa la confianza en la banca del Reino Unido hoy en d\u00eda? \u00bfCreen los clientes en su discurso sobre sostenibilidad? <\/em> <em>\u00bfPuede la cobertura medi\u00e1tica por s\u00ed sola generar lealtad a la marca?<\/em><\/p>\n\n<p><\/p>\n\n<p>El informe <em>La Reputaci\u00f3n de la Econom\u00eda 2025<\/em> de CARMA desvela c\u00f3mo la visibilidad en los medios de comunicaci\u00f3n y el sentimiento de los consumidores han influido en la reputaci\u00f3n de 10 de las mayores entidades financieras del Reino Unido, y por qu\u00e9 la confianza, la conducta y la protecci\u00f3n contra el fraude son m\u00e1s importantes que nunca.<\/p>\n\n<p><\/p>\n\n<p>El informe La reputaci\u00f3n de la Econom\u00eda 2025 de CARMA revela c\u00f3mo la visibilidad en los medios y la percepci\u00f3n de los consumidores han moldeado la reputaci\u00f3n de 10 de las mayores instituciones financieras del Reino Unido \u2014y por qu\u00e9 la confianza, la conducta \u00e9tica y la protecci\u00f3n contra el fraude importan m\u00e1s que nunca. Basado en <strong>m\u00e1s de 4.000 art\u00edculos<\/strong> de prensa y las respuestas <strong>de 321 consumidores<\/strong> brit\u00e1nicos, este informe ofrece inteligencia esencial para l\u00edderes de comunicaci\u00f3n y marca que navegan un panorama vol\u00e1til y sometido a un escrutinio constante.<\/p>\n\n<p><\/p>\n\n<p><strong>Dentro del informe:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Los principales generadores de confianza (y riesgos reputacionales):<br\/><\/strong>Por qu\u00e9 la prevenci\u00f3n del fraude y la conducta \u00e9tica superaron al rendimiento o la sostenibilidad en importancia para los consumidores del Reino Unido \u2014y c\u00f3mo esto redefine la comunicaci\u00f3n bancaria.<br\/><\/li>\n\n\n\n<li><strong>El efecto Nationwide:<br\/><\/strong>C\u00f3mo una renovaci\u00f3n de marca centrada en mantener abiertas las sucursales y en la propiedad por parte de los miembros impuls\u00f3 a Nationwide a lo m\u00e1s alto en los rankings de sentimiento positivo \u2014y qu\u00e9 pueden aprender otros de ello.<br\/><\/li>\n\n\n\n<li><strong>Visibilidad \u2260 Lealtad:<br\/><\/strong>Barclays y NatWest lideraron en menciones medi\u00e1ticas, pero no en preferencia. La buena prensa no garantiza la preferencia del cliente \u2014entonces, \u00bfqu\u00e9 s\u00ed lo hace? <br\/><\/li>\n\n\n\n<li><strong>Seis mensajes de marca que marcan la diferencia:<br\/><\/strong>Desde la banca inclusiva hasta las ofertas centradas en el cliente, descubre los mensajes que calaron \u2014y los que pasaron desapercibidos.<br\/><\/li>\n\n\n\n<li><strong>An\u00e1lisis marca por marca:<br\/><\/strong>Una comparativa del sentimiento medi\u00e1tico, fortalezas reputacionales y puntuaciones de confianza para Barclays, NatWest, Nationwide, Virgin Money y m\u00e1s.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p><strong>Descarga el informe completo para<\/strong> descubrir qu\u00e9 se necesita para liderar en reputaci\u00f3n \u2014y lo que est\u00e1 en juego si te quedas atr\u00e1s..<\/p>\n\n<p><\/p>\n","protected":false},"author":60,"featured_media":22245,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-22244","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA<\/title>\n<meta name=\"description\" content=\"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA\" \/>\n<meta property=\"og:description\" content=\"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T08:43:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA\" \/>\n<meta name=\"twitter:description\" content=\"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA","description":"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/","og_locale":"es_ES","og_type":"article","og_title":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA","og_description":"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!","og_url":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2025-04-28T08:43:36+00:00","og_image":[{"width":885,"height":430,"url":"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA","twitter_description":"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!","twitter_site":"@CARMA","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#article","isPartOf":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica","datePublished":"2025-04-28T08:38:26+00:00","dateModified":"2025-04-28T08:43:36+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/"},"wordCount":405,"publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/","url":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/","name":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png","datePublished":"2025-04-28T08:38:26+00:00","dateModified":"2025-04-28T08:43:36+00:00","description":"Nuestro \u00faltimo informe sobre la Econom\u00eda de la Reputaci\u00f3n explora c\u00f3mo la percepci\u00f3n p\u00fablica y la cobertura medi\u00e1tica dieron forma al sector bancario del Reino Unido en 2024. \u00a1Descarga tu copia ahora!","breadcrumb":{"@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2025\/03\/The-Reputation-Economy.png","width":885,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/es\/industry-reports\/informe-sobre-la-reputacion-economica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/es\/"},{"@type":"ListItem","position":2,"name":"Industry Reports","item":"https:\/\/carma.com\/es\/industry-reports\/"},{"@type":"ListItem","position":3,"name":"Informe sobre la Reputaci\u00f3n Econ\u00f3mica"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/es\/#website","url":"https:\/\/carma.com\/es\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/carma.com\/es\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carma.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"]},{"@type":"Person","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/industry_reports\/22244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/industry_reports"}],"about":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/types\/industry_reports"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/users\/60"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/media\/22245"}],"wp:attachment":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/media?parent=22244"}],"wp:term":[{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/creator?post=22244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}