{"id":25296,"date":"2026-02-12T13:37:32","date_gmt":"2026-02-12T13:37:32","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=25296"},"modified":"2026-02-18T09:27:06","modified_gmt":"2026-02-18T09:27:06","slug":"social-influencer-landscape-female-fragrance-2025","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/es\/industry-reports\/social-influencer-landscape-female-fragrance-2025\/","title":{"rendered":"Social &amp; Influencer Landscape: Female Fragrance 2025"},"content":{"rendered":"\n<p>Uncover how fragrance brands are winning attention&nbsp;and advocacy&nbsp;on social in 2025. CARMA\u2019s Social &amp; Influencer Landscape explores how Instagram and TikTok play distinct but complementary roles in driving discovery, engagement and brand value.<\/p>\n\n\n\n<p>Based on in-depth analysis of creator performance, platform trends and high-impact campaigns, the report reveals why community-first strategies and authentic creator integration are outperforming traditional paid placements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Inside the report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Performance analysis across Instagram and TikTok, including AVE, reach and posting behaviour.<\/li>\n\n\n\n<li>Why TikTok drives discovery while Instagram builds long-term loyalty.<\/li>\n\n\n\n<li>The creators and content formats delivering the highest value, and why video is non-negotiable.<\/li>\n\n\n\n<li>How lifestyle and entertainment creators outperform fragrance specialists on TikTok.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Essential reading for fragrance brands looking to maximise influencer ROI, build genuine advocacy and adapt to the realities of social-led discovery.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":60,"featured_media":25297,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-25296","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social &amp; Influencer Landscape: Female Fragrance 2025 - CARMA<\/title>\n<meta name=\"description\" content=\"This explores how Instagram and TikTok play distinct but complementary roles in driving discovery, engagement, and brand value. 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