{"id":29897,"date":"2026-09-09T13:22:26","date_gmt":"2026-09-09T13:22:26","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=29897"},"modified":"2026-09-09T13:26:03","modified_gmt":"2026-09-09T13:26:03","slug":"automotive-sector-180-september-2026-2","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/","title":{"rendered":"Automotive Sector 180: September 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The automotive sector has undergone a significant shift over the past six months. Electrification strategies are being reassessed, Chinese manufacturers are reshaping the competitive landscape, and established brands are navigating changing expectations around technology, leadership, heritage and future mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CARMA\u2019s Automotive Sector 180 analyses six months of media intelligence to identify the stories, brands and competitive pressures shaping the industry. Looking across 25 automotive brands, the report combines sector-wide benchmarking with deeper analysis of selected manufacturers to show not just who generated attention, but what drove it, how brands were positioned and where communications opportunities and risks are emerging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>What You&#8217;ll Learn<\/strong><\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The five forces shaping pressure across the automotive sector<\/li>\n\n\n\n<li>How Tesla, BYD, Jaguar and Porsche compare across key media measures <\/li>\n\n\n\n<li>The themes driving coverage, from electrification and trade to leadership and security <\/li>\n\n\n\n<li>Why visibility does not always translate into favourable positioning <\/li>\n\n\n\n<li>How heritage can act as both a strength and a reputational risk <\/li>\n\n\n\n<li>What the benchmark reveals about different competitive positions across the sector <\/li>\n\n\n\n<li>The communications lessons brands can apply over the next six months<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"author":76,"featured_media":29898,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-29897","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Automotive Sector 180: September 2026 - CARMA<\/title>\n<meta name=\"description\" content=\"Which brands are turning attention into automotive credibility? Tesla, BYD, Jaguar, and Porsche in United States and United Kingdom media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive Sector 180: September 2026 Automotive Sector 180 - Reputation under Pressure\" \/>\n<meta property=\"og:description\" content=\"Which brands are turning attention into automotive credibility? Tesla, BYD, Jaguar, and Porsche in United States and United Kingdom media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T13:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/09\/Automotive-Sector-180-Series-September-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2213\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Automotive Sector 180: September 2026\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Automotive Sector 180: September 2026 - CARMA","description":"Which brands are turning attention into automotive credibility? Tesla, BYD, Jaguar, and Porsche in United States and United Kingdom media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/","og_locale":"es_ES","og_type":"article","og_title":"Automotive Sector 180: September 2026 Automotive Sector 180 - Reputation under Pressure","og_description":"Which brands are turning attention into automotive credibility? Tesla, BYD, Jaguar, and Porsche in United States and United Kingdom media.","og_url":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2026-09-09T13:26:03+00:00","og_image":[{"width":2213,"height":1075,"url":"https:\/\/carma.com\/wp-content\/uploads\/2026\/09\/Automotive-Sector-180-Series-September-2026.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Automotive Sector 180: September 2026","twitter_site":"@CARMA","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/#article","isPartOf":{"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/"},"author":{"name":"Reece Chapman","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/3339d05473ff6da9134cc3d121ed27c7"},"headline":"Automotive Sector 180: September 2026","datePublished":"2026-09-09T13:22:26+00:00","dateModified":"2026-09-09T13:26:03+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/"},"wordCount":180,"publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2026\/09\/Automotive-Sector-180-Series-September-2026.png","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/","url":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/","name":"Automotive Sector 180: September 2026 - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/automotive-sector-180-september-2026-2\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2026\/09\/Automotive-Sector-180-Series-September-2026.png","datePublished":"2026-09-09T13:22:26+00:00","dateModified":"2026-09-09T13:26:03+00:00","description":"Which brands are turning attention into automotive credibility? 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With 700 employees, 23 offices, and expertise across 100 languages, we deliver the clarity, understanding, and insight needed to navigate today's complex media landscape. 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