{"id":5942,"date":"2022-05-26T06:44:09","date_gmt":"2022-05-26T06:44:09","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=5942"},"modified":"2026-08-10T06:12:54","modified_gmt":"2026-08-10T06:12:54","slug":"saudi-reputation-report","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/","title":{"rendered":"KSA Reputation: How Vision 2030 Is Rebranding the Nation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CARMA&#8217;s KSA Perception Report Chronicling a Nation&#8217;s Transformation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our second edition discusses the major role that Vision 2030 played in shifting the media perception of Saudi Arabia. The report includes key insights from 2020 until the first quarter of 2022 and the impact this could have on the Kingdom&#8217;s future coverage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report sheds light on the plethora of factors driving the Kingdom&#8217;s media perception globally, from politics and diplomacy to economics and societal aspects. This was combined with an analysis of Saudi Vision 2030, its programmes and projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This CARMA report:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyses prominent international media outlets<\/li>\n\n\n\n<li>Identifies the type of coverage driving the Kingdom&#8217;s perception<\/li>\n\n\n\n<li>Sheds light on the most discussed topics in the media<\/li>\n\n\n\n<li>Determines the Vision 2030 elements most discussed globally<\/li>\n\n\n\n<li>Highlights the shift in sentiment towards the Kingdom throughout the tracked period\u200b<\/li>\n<\/ul>\n","protected":false},"author":59,"featured_media":6136,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-5942","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KSA Reputation: How Vision 2030 Is Rebranding the Nation - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KSA Reputation: How Vision 2030 Is Rebranding the Nation\" \/>\n<meta property=\"og:description\" content=\"CARMA&#8217;s KSA Perception Report Chronicling a Nation&#8217;s Transformation Our second edition discusses the major role that Vision 2030 played in shifting the media perception of Saudi Arabia. The report includes key insights from 2020 until the first quarter of 2022 and the impact this could have on the Kingdom&#8217;s future coverage. This report sheds light [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T06:12:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"1328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"KSA Reputation: How Vision 2030 Is Rebranding the Nation - CARMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/","og_locale":"es_ES","og_type":"article","og_title":"KSA Reputation: How Vision 2030 Is Rebranding the Nation","og_description":"CARMA&#8217;s KSA Perception Report Chronicling a Nation&#8217;s Transformation Our second edition discusses the major role that Vision 2030 played in shifting the media perception of Saudi Arabia. The report includes key insights from 2020 until the first quarter of 2022 and the impact this could have on the Kingdom&#8217;s future coverage. This report sheds light [&hellip;]","og_url":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2026-08-10T06:12:54+00:00","og_image":[{"width":2362,"height":1328,"url":"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#article","isPartOf":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/"},"author":{"name":"Chip Griffin","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/8dd171fa0500d3a0931b0c17f4af1c1c"},"headline":"KSA Reputation: How Vision 2030 Is Rebranding the Nation","datePublished":"2022-05-26T06:44:09+00:00","dateModified":"2026-08-10T06:12:54+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/"},"wordCount":144,"publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/","url":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/","name":"KSA Reputation: How Vision 2030 Is Rebranding the Nation - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg","datePublished":"2022-05-26T06:44:09+00:00","dateModified":"2026-08-10T06:12:54+00:00","breadcrumb":{"@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2022\/05\/KSA-Report-Thumbnail-Website.jpg","width":2362,"height":1328},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/es\/industry-reports\/saudi-reputation-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/es\/"},{"@type":"ListItem","position":2,"name":"Industry Reports","item":"https:\/\/carma.com\/es\/industry-reports\/"},{"@type":"ListItem","position":3,"name":"KSA Reputation: How Vision 2030 Is Rebranding the Nation"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/es\/#website","url":"https:\/\/carma.com\/es\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/carma.com\/es\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carma.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"],"description":"CARMA is a global media intelligence provider trusted by senior PR and communications professionals worldwide. 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