{"id":13722,"date":"2023-07-14T14:10:32","date_gmt":"2023-07-14T14:10:32","guid":{"rendered":"https:\/\/carma.com\/?p=13722"},"modified":"2023-07-25T09:57:20","modified_gmt":"2023-07-25T09:57:20","slug":"threads-vs-twitter","status":"publish","type":"post","link":"https:\/\/carma.com\/es\/threads-vs-twitter\/","title":{"rendered":"Threads vs Twitter"},"content":{"rendered":"\n

Mark Zuckerberg, the CEO of Meta Platforms, made headlines on July 6, 2023, as he unveiled Threads, an app that has quickly gained substantial traction. Often touted as a formidable rival to Twitter by outlets such as the BBC<\/em><\/a> and The Wall Street Journal<\/em><\/a>, Threads witnessed a remarkable surge in popularity, amassing over 30 million sign-ups in a mere 18-hour period, followed by 100 million sign-ups on July 9, 2023. This unprecedented response has sparked a wave of enthusiasm among users and industry observers alike.<\/p>\n\n\n\n

Threads’ growth is attributed to its integration with Meta’s Instagram, allowing users to sign up with their existing handles and maintain their followers as new users join the app. Nonetheless, Threads 100 million milestone was faster than OpenAI\u2019s generative chatbot ChatGPT, which surpassed 100 million monthly users in two months.

In this blog post, we will delve into the user search interest around Twitter Vs Threads and the impact it caused on both platforms. We will analyse the public sentiment and the most recurring topics on mainstream media and Twitter. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Public\u2019s Interest in Threads Reflected in Google Searches:<\/h2>\n\n\n\n

As Meta launched Threads, user interest in the app was evident as the search term \u201cTwitter vs Threads\u201d witnessed an interest score surge of over 2300% in the past 7 days, indicating users actively searching for the differences between the two applications.  As search interest peaked on July 7, Threads surpassed 70 million signups<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The Public\u2019s Search Actions Show an Impact on Twitter\u2019s Traffic:<\/h2>\n\n\n\n

The public’s search interest in Meta’s Threads had a direct impact on web traffic to Twitter. The blue bird experienced a 42% decrease on July 7, during the first two full days after Threads became widely available followed by a 52% decrease on July 10, when Threads surpassed 100 million signups.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Upon its debut, social media mentions of Threads overtook those of Twitter on the Twitter platform itself between July 5 and July 10, 2023, reaching a distinct peak on July 7 with Threads mentions being 179% higher.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Impact on Public Sentiment (Twitter):<\/h2>\n\n\n\n

Twitter coverage surrounding the topic was predominantly favourable towards Meta’s Threads, with positive mentions consistently outnumbering critical mentions throughout the analysed time frame.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Out of the mentions that are positive towards Meta\u2019s Threads<\/strong>, Twitter users have been discussing one recurrent topic:<\/p>\n\n\n\n