{"id":125,"date":"2020-05-13T07:03:40","date_gmt":"2020-05-13T07:03:40","guid":{"rendered":"https:\/\/localhost:8888\/carma-wp\/?post_type=tms&#038;p=125"},"modified":"2024-01-08T07:10:51","modified_gmt":"2024-01-08T07:10:51","slug":"a-framework-for-measuring-what-matters-in-pr","status":"publish","type":"tms","link":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/","title":{"rendered":"A framework for measuring what matters in PR"},"content":{"rendered":"<p>Last summer, we co-hosted an exclusive seminar with PRCA SEA at the Ogilvy Singapore offices, where our co-managing partner and chair of AMEC, Richard Bagnall, shared international PR and communications measurement and evaluation best practices.<\/p>\n<p>In the recording below, Richard discusses:<\/p>\n<ul>\n<li>How the last 10 years have been an era of unprecedented change whereby the media and PR landscape have changed significantly. However, measurement and evaluation techniques have not kept pace.<\/li>\n<li>Why we need to rethink our approach to evaluation and the metrics we should count if PR professionals are to remain relevant in today\u2019s era of accountability.<\/li>\n<li>This includes moving away from using AVEs (Advertising Value Equivalents) \u2013 a metric that is flawed and in steep decline all around the world, yet the majority of Asia is still using.<\/li>\n<li>Tips on how we can measure our work and prove the effectiveness of our contribution in a manner that is meaningful, credible and relevant to modern communications and PR programs.<\/li>\n<\/ul>\n<p>Watch the recording of the seminar below.<\/p>\n<p><iframe title=\"Framework for Measuring what Matters in PR - Richard Bagnall\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EhrXyl8glko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.<\/p>\n","protected":false},"author":60,"featured_media":521,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"tags":[330],"the_measurement_standard":[340],"creator":[196],"class_list":["post-125","tms","type-tms","status-publish","has-post-thumbnail","hentry","tag-pr-measurement-evaluation","the_measurement_standard-pr-measurement-evaluation","creator-richard-bagnall"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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CARMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/","og_locale":"es_ES","og_type":"article","og_title":"A framework for measuring what matters in PR","og_description":"In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.","og_url":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2024-01-08T07:10:51+00:00","og_image":[{"width":2560,"height":1842,"url":"https:\/\/carma.com\/wp-content\/uploads\/2020\/05\/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/#article","isPartOf":{"@id":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"A framework for measuring what matters in PR","datePublished":"2020-05-13T07:03:40+00:00","dateModified":"2024-01-08T07:10:51+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/"},"wordCount":182,"publisher":{"@id":"https:\/\/carma.com\/es\/#organization"},"image":{"@id":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2020\/05\/stephen-dawson-qwtCeJ5cLYs-unsplash-scaled.jpg","keywords":["PR Measurement &amp; Evaluation"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/","url":"https:\/\/carma.com\/es\/tms\/a-framework-for-measuring-what-matters-in-pr\/","name":"A framework for measuring what matters in PR - 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With 700 employees, 23 offices, and expertise across 100 languages, we deliver the clarity, understanding, and insight needed to navigate today's complex media landscape. From AI-powered media monitoring and social listening to reputation measurement and consultancy, CARMA helps organisations of all sizes turn media data into strategic decisions that matter."},{"@type":"Person","@id":"https:\/\/carma.com\/es\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/tms\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/tms"}],"about":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/types\/tms"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/users\/60"}],"version-history":[{"count":0,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/tms\/125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/media\/521"}],"wp:attachment":[{"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/tags?post=125"},{"taxonomy":"the_measurement_standard","embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/the_measurement_standard?post=125"},{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/es\/wp-json\/wp\/v2\/creator?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}