Download CARMA’s comprehensive analysis of the UK female fragrance market
These reports explore the key themes shaping fragrance brand success, from Best Buy content dominance and dupe culture to the power of authentic influencer relationships.
Learn how brand success is driven through:
✅ In-depth analysis of traditional and online media coverage and AVE performance
✅ Social media and influencer activity across Instagram and TikTok
✅ Retailer partnerships, celebrity associations, and seasonal trends
Deep dive into social media and influencer performance across Instagram and TikTok. Includes platform comparisons, top creators, rising talent spotlights, and the Kayali case study.
Key highlights:
Key findings and recommendations for brands competing in the UK female fragrance market.
Covers media coverage analysis, retailer partnerships, celebrity associations, seasonal patterns, and brand performance rankings.
Key highlights:
Deep dive into social media and influencer performance across Instagram and TikTok. Includes platform comparisons, top creators, rising talent spotlights, and the Kayali case study.
Key highlights:
Key findings and recommendations for brands competing in the UK female fragrance market. Covers media coverage analysis, retailer partnerships, celebrity associations, seasonal patterns, and brand performance rankings.
Key highlights:
CARMA is a global PR and communications monitoring and research company.
For the past 40 years, we have been providing media intelligence and market research services to over 3500 brands worldwide.
We help senior PR and communications professionals make smarter decisions by turning data into strategic insights through consulting and technology.
Our experts work with organisations, both small and large, to provide award-winning measurement and communication evaluation in every country and language.
