{"id":21745,"date":"2025-02-17T10:35:06","date_gmt":"2025-02-17T10:35:06","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=21745"},"modified":"2025-05-27T08:18:33","modified_gmt":"2025-05-27T08:18:33","slug":"fragrance-media-ecommerce-insights-2024","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/fr\/industry-reports\/fragrance-media-ecommerce-insights-2024\/","title":{"rendered":"Fragrance in 2024: Media &amp; E-Commerce Insights"},"content":{"rendered":"\n<p>Discover the biggest trends that shaped fragrance in 2024 with CARMA\u2019s latest media and e-commerce analysis. Uncover key insights from 500 brands, 12 UK retailers, and exclusive media and e-commerce data.<\/p>\n\n\n\n<p>This in-depth presentation uncovers how fragrance brands\u00a0were seen in the\u00a0media and on third party retailer sites. From the most mentioned brands, products, and categories in 2024 with a focus on the key Q4 period,\u00a0to\u00a0pricing\u00a0dynamics and ambassador impact, we explore the key forces that drove the industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Inside the presentation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of&nbsp;print, online, and social media&nbsp;trends across 500+ fragrance brands.<\/li>\n\n\n\n<li>Insights from&nbsp;12 leading UK retailers, covering pricing, stock levels, and share of search.<\/li>\n\n\n\n<li>Key themes that shaped the conversation included&nbsp;TikTok-fuelled product buzz, ambassador influence, and&nbsp;pricing&nbsp;strategies.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Discover how top fragrance brands are standing out and what\u2019s driving success in 2024.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":60,"featured_media":21746,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-21745","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fragrance in 2024: Media &amp; E-Commerce Insights - CARMA<\/title>\n<meta name=\"description\" content=\"CARMA&#039;s in-depth presentation reveals the biggest trends that shaped fragrance in 2024. 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