{"id":25394,"date":"2026-03-10T14:24:05","date_gmt":"2026-03-10T14:24:05","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=25394"},"modified":"2026-03-11T09:37:47","modified_gmt":"2026-03-11T09:37:47","slug":"hype-hope-or-harm","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/fr\/industry-reports\/hype-hope-or-harm\/","title":{"rendered":"Hype, hope or harm?"},"content":{"rendered":"\n<p><em>What does AI mean for trust, reputation and PR?<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this exclusive study, CARMA combines media and audience insight to explore how AI is influencing public perception and where reputational opportunities and risk signals are emerging.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Drawing on CARMA\u2019s analysis of&nbsp;<strong>12,000 articles from 500 global tier-one media outlets across 37 markets<\/strong>&nbsp;(January\u2013December 2025), alongside market research with&nbsp;<strong>6,300 respondents in 19 markets<\/strong>, this study provides essential insight for communications leaders seeking to understand how AI narratives are shaping reputation, risk and opportunity.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Inside the report:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assess how artificial intelligence is framed in global media coverage.<\/li>\n\n\n\n<li>Measure public sentiment and emotional responses toward AI.<\/li>\n\n\n\n<li>Identify gaps between media narratives and audience perceptions.<\/li>\n\n\n\n<li>Examine trust, risk, opportunity, and responsibility dynamics.<\/li>\n\n\n\n<li>Provide strategic insights for communicators, business leaders, and policymakers navigating AI discourse.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":60,"featured_media":25402,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-25394","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hype, hope or harm? - CARMA<\/title>\n<meta name=\"description\" content=\"Explore how AI is influencing public perception and where reputational opportunities and risk signals are emerging. 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