{"id":2599,"date":"2020-06-09T16:17:59","date_gmt":"2020-06-09T16:17:59","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=2599"},"modified":"2021-12-07T16:46:10","modified_gmt":"2021-12-07T16:46:10","slug":"stories-that-matter-captain-tom-moore","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/","title":{"rendered":"Stories that matter: Captain Tom Moore"},"content":{"rendered":"<p>Captain Tom Moore\u2019s story has become one of the greatest demonstrations of the effectiveness of authentic purpose, PR and communications ever achieved.&nbsp;How did Captain Tom\u2019s story achieve the success that it did? What factors contributed to the story going viral? And what PR lessons can we derive from this incredible feat?<\/p>\n<p>With input and analysis from senior international communications experts and using CARMA\u2019s extensive global media monitoring and evaluation capabilities, we set out to understand how this incredible fundraising feat occurred and the critical part the media and PR played in making the story go viral. This report:<\/p>\n<ul>\n<li>Sets out the series of events leading up to Captain Tom\u2019s 100th birthday and record-breaking achievements<\/li>\n<li>Analyses the story through the lens of the media coverage, social media interactions, online activity, and donations to understand the unique role PR played<\/li>\n<li>Uncovers six actionable key insights for all PR and comms professionals to use when telling their own compelling stories<\/li>\n<\/ul>\n","protected":false},"author":9,"featured_media":5147,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-2599","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stories that matter: Captain Tom Moore - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stories that matter: Captain Tom Moore\" \/>\n<meta property=\"og:description\" content=\"Captain Tom Moore\u2019s story has become one of the greatest demonstrations of the effectiveness of authentic purpose, PR and communications ever achieved.&nbsp;How did Captain Tom\u2019s story achieve the success that it did? What factors contributed to the story going viral? And what PR lessons can we derive from this incredible feat? With input and analysis [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-07T16:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2020\/06\/Captain-Tom-Moore.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stories that matter: Captain Tom Moore - CARMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/","og_locale":"fr_FR","og_type":"article","og_title":"Stories that matter: Captain Tom Moore","og_description":"Captain Tom Moore\u2019s story has become one of the greatest demonstrations of the effectiveness of authentic purpose, PR and communications ever achieved.&nbsp;How did Captain Tom\u2019s story achieve the success that it did? What factors contributed to the story going viral? And what PR lessons can we derive from this incredible feat? With input and analysis [&hellip;]","og_url":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2021-12-07T16:46:10+00:00","og_image":[{"width":814,"height":584,"url":"https:\/\/carma.com\/wp-content\/uploads\/2020\/06\/Captain-Tom-Moore.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/#article","isPartOf":{"@id":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/"},"author":{"name":"Waters Creative","@id":"https:\/\/carma.com\/fr\/#\/schema\/person\/9f4e872da9a96e15e70bba21504e0b19"},"headline":"Stories that matter: Captain Tom Moore","datePublished":"2020-06-09T16:17:59+00:00","dateModified":"2021-12-07T16:46:10+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/"},"wordCount":169,"publisher":{"@id":"https:\/\/carma.com\/fr\/#organization"},"image":{"@id":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2020\/06\/Captain-Tom-Moore.jpg","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/","url":"https:\/\/carma.com\/fr\/industry-reports\/stories-that-matter-captain-tom-moore\/","name":"Stories that matter: Captain Tom Moore - 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