{"id":19749,"date":"2024-03-04T11:36:51","date_gmt":"2024-03-04T11:36:51","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=19749"},"modified":"2024-03-04T11:37:04","modified_gmt":"2024-03-04T11:37:04","slug":"the-global-impact-of-lionel-messis-saudi-arabia-tourism-campaign","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/fr\/ondemand-webinars\/the-global-impact-of-lionel-messis-saudi-arabia-tourism-campaign\/","title":{"rendered":"The Global Impact of Lionel Messi\u2019s Saudi Arabia Tourism Campaign"},"content":{"rendered":"\n<p>Discover the transformative impact of Lionel Messi&rsquo;s involvement in Saudi Arabia&rsquo;s tourism campaign through CARMA\u2019s comprehensive report. This report discusses the remarkable surge in media coverage and public interest that followed Messi&rsquo;s recent endorsement, spotlighting the Kingdom as a premier tourist destination.<\/p>\n\n\n\n<p>CARMA\u2019s analysis reveals an impressive 48M reach on the day Messi shared the campaign video on his Instagram, showcasing an immediate and substantial increase in global attention towards Saudi tourism. This campaign not only propelled Saudi Arabia into the spotlight but also significantly boosted visitsaudi.com&rsquo;s web traffic by 100%, illustrating the profound impact of integrating global icons in communications strategies.<\/p>\n\n\n\n<p><strong>Speakers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAI32TwBV5eEOewKVHtes1zd0-txBeWjR0Y\" target=\"_blank\" rel=\"noreferrer noopener\">Mazen Nahawi<\/a> &#8211; Group CEO, CARMA<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jamesarney\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Arney<\/a> &#8211; MENA Key Account Director, CARMA<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover the transformative impact of Lionel Messi&rsquo;s involvement in Saudi Arabia&rsquo;s tourism campaign through CARMA\u2019s comprehensive report. This report discusses the remarkable surge in media coverage and public interest that followed Messi&rsquo;s recent endorsement, spotlighting the Kingdom as a premier tourist destination. CARMA\u2019s analysis reveals an impressive 48M reach on the day Messi shared the [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":19667,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-19749","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Global Impact of Lionel Messi\u2019s Saudi Arabia Tourism Campaign - CARMA<\/title>\n<meta name=\"description\" content=\"Explore how Messi&#039;s partnership has influenced strategic decisions, cultural perceptions, and the role of sports in driving tourism initiatives forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/fr\/ondemand-webinars\/the-global-impact-of-lionel-messis-saudi-arabia-tourism-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Global Impact of Lionel Messi\u2019s Saudi Arabia Tourism Campaign\" \/>\n<meta property=\"og:description\" content=\"Explore how Messi&#039;s partnership has influenced strategic decisions, cultural perceptions, and the role of sports in driving tourism initiatives forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/fr\/ondemand-webinars\/the-global-impact-of-lionel-messis-saudi-arabia-tourism-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T11:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2024\/03\/Mailer-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Global Impact of Lionel Messi\u2019s Saudi Arabia Tourism Campaign\" \/>\n<meta name=\"twitter:description\" content=\"Explore how Messi&#039;s partnership has influenced strategic decisions, cultural perceptions, and the role of sports in driving tourism initiatives forward.\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Global Impact of Lionel Messi\u2019s Saudi Arabia Tourism Campaign - 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