{"id":4814,"date":"2021-12-01T15:44:25","date_gmt":"2021-12-01T15:44:25","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=4814"},"modified":"2024-08-19T08:14:25","modified_gmt":"2024-08-19T08:14:25","slug":"on-demand-webinar-building-measurement-frameworks","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/fr\/ondemand-webinars\/on-demand-webinar-building-measurement-frameworks\/","title":{"rendered":"On-demand webinar: Building Measurement Frameworks"},"content":{"rendered":"\n<p>Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives and be able to demonstrate its contribution in a meaningful, credible and relevant way.<\/p>\n\n\n\n<p>At CARMA, we advise our clients to adopt a measurement framework to guide them through the process from aligning objectives, to setting targets, creating a plan and measuring the impact of their work.<\/p>\n\n\n\n<p>In this session, CARMA\u2019s leaders \u2013 Richard Bagnall, ex Global Co-managing Partner &amp; CEO, Europe &amp; Americas and Chair of AMEC, Rawan Hashem, Director of Content Insights and Orla Graham, Account Director will dive into the ins and outs of building a PR measurement framework that works for your organisation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How has the measurement landscape evolved and where are we at now?<\/li>\n\n\n\n<li>How to get started with designing a framework<\/li>\n\n\n\n<li>Identifying the appropriate metrics<\/li>\n\n\n\n<li>How to use the insights to evaluate, adapt and improve<\/li>\n\n\n\n<li>Case studies of international organisations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Richard Bagnall, ex Global Co-managing Partner &amp; CEO, Europe &amp; Americas, CARMA and Chair of AMEC<\/li>\n\n\n\n<li>Orla Graham, Account Director, CARMA<\/li>\n\n\n\n<li>Rawan Hashem, Director of Content Insights, CARMA<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives and be able to demonstrate its contribution in a meaningful, credible and relevant way. At CARMA, we advise our clients to adopt a measurement framework to guide them through the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5116,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-4814","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-demand webinar: Building Measurement Frameworks - CARMA<\/title>\n<meta name=\"description\" content=\"Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives and be able to demonstrate its contribution in a meaningful, credible and relevant way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/fr\/ondemand-webinars\/on-demand-webinar-building-measurement-frameworks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand webinar: Building Measurement Frameworks\" \/>\n<meta property=\"og:description\" content=\"Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives and be able to demonstrate its contribution in a meaningful, credible and relevant way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/fr\/ondemand-webinars\/on-demand-webinar-building-measurement-frameworks\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T08:14:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2021\/12\/Building-measurement-framework.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On-demand webinar: Building Measurement Frameworks - CARMA","description":"Activity without meaningful outcomes is irrelevant. 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