{"id":20631,"date":"2024-09-03T10:35:45","date_gmt":"2024-09-03T10:35:45","guid":{"rendered":"https:\/\/carma.com\/?p=20631"},"modified":"2024-09-03T10:43:25","modified_gmt":"2024-09-03T10:43:25","slug":"paris-2024-unwrapped-report","status":"publish","type":"post","link":"https:\/\/carma.com\/fr\/paris-2024-unwrapped-report\/","title":{"rendered":"Paris 2024 Unwrapped: Insights &amp; Impact Report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the Paris 2024 Olympics concluded, standout brand campaigns took centre stage, defining the event\u2019s narrative. These campaigns not only captured the Olympic spirit but also set new benchmarks for brand engagement, influence, and global visibility.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore CARMA&rsquo;s comprehensive report, covering the entire duration of this mega event. Discover key sponsor insights, including share of voice, dominant themes, and sponsor highlights featuring Coca-Cola and Samsung.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-inside\">What\u2019s Inside:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Media Coverage:<\/strong> A breakdown of online media coverage by brand, with Samsung leading throughout the event.<\/li>\n\n\n\n<li><strong>Key Themes:<\/strong> Insights into how innovation and sustainability were prominent themes across social and online media.<\/li>\n\n\n\n<li><strong>Samsung&rsquo;s Spotlight:<\/strong> Samsung&rsquo;s dominance in headlines with the Galaxy Z Flip Olympic Edition.<\/li>\n\n\n\n<li><strong>Coca-Cola&rsquo;s Challenge:<\/strong> The backlash Coca-Cola faced over its use of plastic bottles, spotlighting the challenge of aligning brand actions with sustainability expectations.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Download the report below to gain valuable insights into this mega event, as we look forward to the next edition in Los Angeles in 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you missed it, catch our Fireside Chat where experts shared valuable insights on strategic communications and navigating crisis moments <a href=\"https:\/\/carma.com\/ondemand-webinars\/paris-olympics-2024-unwrapped-insights-and-impact\/\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-client-id=\"4d1cb9f0aa9249a4b7acc7226c53cffc\" data-config=\"{&quot;apiKey&quot;:&quot;4d1cb9f0aa9249a4b7acc7226c53cffc&quot;,&quot;embedMode&quot;:&quot;FULL_WINDOW&quot;,&quot;defaultViewMode&quot;:&quot;FIT_PAGE&quot;,&quot;height&quot;:&quot;500px&quot;,&quot;measurementId&quot;:&quot;&quot;,&quot;showDownloadPDF&quot;:false,&quot;showPrintPDF&quot;:false,&quot;showFullScreen&quot;:true,&quot;showZoomControl&quot;:true,&quot;showAnnotationTools&quot;:false,&quot;showBookmarks&quot;:false,&quot;showThumbnails&quot;:false,&quot;dockPageControls&quot;:false,&quot;enableTextSelection&quot;:false,&quot;enableFormFilling&quot;:false,&quot;enableLinearization&quot;:false}\" id=\"pdf-1\" class=\"wp-block-tropicalista-pdfembed\" style=\"height:500px\" data-api-key=\"\" data-file-name=\"Paris-Olympics-Wrap-Up-Report-CARMA\" data-media-url=\"https:\/\/carma.com\/wp-content\/uploads\/2024\/09\/Paris-Olympics-Wrap-Up-Report-CARMA.pdf\" data-show-page-controls=\"true\" data-show-thumbnails=\"true\" data-show-zoom-control=\"true\" data-show-full-screen=\"true\" data-default-view-mode=\"FIT_PAGE\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-space-between is-layout-flex wp-container-core-buttons-is-layout-5723d6ea wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color wp-element-button\" href=\"https:\/\/share.hsforms.com\/1AkXzsIfISBSuNBKKGzubvw4d2kp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CLICK HERE TO FILL THE FORM AND GET YOUR COPY<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the Paris 2024 Olympics concluded, standout brand campaigns took centre stage, defining the event\u2019s narrative. These campaigns not only captured the Olympic spirit but also set new benchmarks for brand engagement, influence, and global visibility.&nbsp; Explore CARMA&rsquo;s comprehensive report, covering the entire duration of this mega event. Discover key sponsor insights, including share of [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":20588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[84],"creator":[],"class_list":["post-20631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-commentary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paris 2024 Unwrapped: Insights &amp; Impact Report - CARMA<\/title>\n<meta name=\"description\" content=\"Explore CARMA&#039;s comprehensive report, covering the entire duration of this mega event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/fr\/paris-2024-unwrapped-report\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris 2024 Unwrapped: Insights &amp; 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