{"id":19666,"date":"2024-03-04T11:16:50","date_gmt":"2024-03-04T11:16:50","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=19666"},"modified":"2024-03-04T11:16:54","modified_gmt":"2024-03-04T11:16:54","slug":"the-global-impact-of-lionel-messis-saudi-campaign","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/","title":{"rendered":"Beyond the Field: Analysing the Global Impact of Lionel Messi&#8217;s Saudi Tourism Campaign"},"content":{"rendered":"\n<p>Discover the transformative impact of Lionel Messi&#8217;s involvement in Saudi Arabia&#8217;s tourism campaign through CARMA\u2019s comprehensive report. This report discusses the remarkable surge in media coverage and public interest that followed Messi&#8217;s recent endorsement, spotlighting the Kingdom as a premier tourist destination.<\/p>\n\n\n\n<p>CARMA\u2019s analysis reveals an impressive 48M reach on the day Messi shared the campaign video on his Instagram, showcasing an immediate and substantial increase in global attention towards Saudi tourism. This campaign not only propelled Saudi Arabia into the spotlight but also significantly boosted visitsaudi.com&#8217;s web traffic by 100%, illustrating the profound impact of integrating global icons in communications strategies.<\/p>\n\n\n\n<p><strong>This CARMA report:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluates the surge in public interest and media coverage resulting from Messi&#8217;s participation, including a detailed analysis of the campaign&#8217;s engagement across various platforms.<\/li>\n\n\n\n<li>Offers an in-depth analysis of the overwhelmingly positive feedback from mainstream media across high-coverage countries, contrasted with the nuanced criticisms from highly engaged social media audiences.<\/li>\n\n\n\n<li>Details statistics on the thematic focus of the content around the campaign, highlighting a balanced interest between women empowerment, cultural transformation, and the overarching theme of tourism.<\/li>\n\n\n\n<li>Examines owned social media engagement metrics, showcasing the effective use of Messi&#8217;s global appeal to amplify content reach and engagement.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":60,"featured_media":19667,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-19666","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond the Field: Analysing the Global Impact of Lionel Messi&#039;s Saudi Tourism Campaign - CARMA<\/title>\n<meta name=\"description\" content=\"CARMA&#039;s \u201cUAE Real Estate Market Report\u201d aims to highlight and analyze discussions surrounding the notable surge in real estate transactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Field: Analysing the Global Impact of Lionel Messi&#039;s Saudi Tourism Campaign\" \/>\n<meta property=\"og:description\" content=\"CARMA&#039;s \u201cUAE Real Estate Market Report\u201d aims to highlight and analyze discussions surrounding the notable surge in real estate transactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T11:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 menit\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond the Field: Analysing the Global Impact of Lionel Messi's Saudi Tourism Campaign - CARMA","description":"CARMA's \u201cUAE Real Estate Market Report\u201d aims to highlight and analyze discussions surrounding the notable surge in real estate transactions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/","og_locale":"id_ID","og_type":"article","og_title":"Beyond the Field: Analysing the Global Impact of Lionel Messi's Saudi Tourism Campaign","og_description":"CARMA's \u201cUAE Real Estate Market Report\u201d aims to highlight and analyze discussions surrounding the notable surge in real estate transactions.","og_url":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2024-03-04T11:16:54+00:00","og_image":[{"width":2560,"height":733,"url":"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#article","isPartOf":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/id\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"Beyond the Field: Analysing the Global Impact of Lionel Messi&#8217;s Saudi Tourism Campaign","datePublished":"2024-03-04T11:16:50+00:00","dateModified":"2024-03-04T11:16:54+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/"},"wordCount":217,"publisher":{"@id":"https:\/\/carma.com\/id\/#organization"},"image":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg","inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/","url":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/","name":"Beyond the Field: Analysing the Global Impact of Lionel Messi's Saudi Tourism Campaign - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg","datePublished":"2024-03-04T11:16:50+00:00","dateModified":"2024-03-04T11:16:54+00:00","description":"CARMA's \u201cUAE Real Estate Market Report\u201d aims to highlight and analyze discussions surrounding the notable surge in real estate transactions.","breadcrumb":{"@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2024\/02\/Carma-Header-scaled.jpg","width":2560,"height":733},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/id\/industry-reports\/the-global-impact-of-lionel-messis-saudi-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/id\/"},{"@type":"ListItem","position":2,"name":"Industry Reports","item":"https:\/\/carma.com\/id\/industry-reports\/"},{"@type":"ListItem","position":3,"name":"Beyond the Field: Analysing the Global Impact of Lionel Messi&#8217;s Saudi Tourism Campaign"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/id\/#website","url":"https:\/\/carma.com\/id\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/carma.com\/id\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/carma.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"]},{"@type":"Person","@id":"https:\/\/carma.com\/id\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/industry_reports\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/industry_reports"}],"about":[{"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/types\/industry_reports"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/users\/60"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/media\/19667"}],"wp:attachment":[{"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/id\/wp-json\/wp\/v2\/creator?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}