{"id":22053,"date":"2025-03-28T13:44:04","date_gmt":"2025-03-28T13:44:04","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=22053"},"modified":"2025-04-03T06:56:45","modified_gmt":"2025-04-03T06:56:45","slug":"the-reputation-economy-2025","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/id\/industry-reports\/the-reputation-economy-2025\/","title":{"rendered":"The Reputation Economy Report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>What drives trust in UK banking today? Do customers believe their sustainability story?<\/em>\u00a0<em>Can media coverage alone build brand loyalty?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CARMA\u2019s 2025&nbsp;<em>Reputation Economy<\/em>&nbsp;report uncovers how media visibility and consumer sentiment shaped the reputations of 10 of the UK\u2019s biggest financial institutions \u2014 and why trust, conduct, and fraud protection matter more than ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing from over&nbsp;<strong>4,000 media articles<\/strong>&nbsp;and responses from&nbsp;<strong>321 UK consumers<\/strong>, this is essential intelligence for communications and brand leaders navigating a volatile, hyper-scrutinised landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inside the report:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top Trust Builders (and Reputation Risks):<\/strong><br>Why fraud prevention and ethical conduct ranked above performance or sustainability for UK consumers \u2013 and how this reshapes banking comms.<br><\/li>\n\n\n\n<li><strong>The Nationwide Effect:<\/strong><br>How a rebrand centred on keeping branches open and member ownership propelled Nationwide to the top of positive sentiment rankings \u2013 and what others can learn.<br><\/li>\n\n\n\n<li><strong>Visibility \u2260 Loyalty:<\/strong><br>Barclays and NatWest led media mentions, but not preference. Positive press doesn\u2019t guarantee customer preference \u2013 so what does?<br><\/li>\n\n\n\n<li><strong>Six Brand Messages That Move the Needle:<\/strong><br>From inclusive banking to customer-first offers, explore the messages that landed \u2013 and those that fell flat.<br><\/li>\n\n\n\n<li><strong>Brand-by-Brand Breakdown:<\/strong><br>A comparative look at media sentiment, reputational strengths, and trust scores for Barclays, NatWest, Nationwide, Virgin Money and more.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Download the full report<\/strong>\u00a0to explore what it takes to lead in reputation \u2014 and what\u2019s at stake if you fall behind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":60,"featured_media":22054,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-22053","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Reputation Economy Report - CARMA<\/title>\n<meta name=\"description\" content=\"Our latest Reputation Economy report explores how public perception and media coverage shaped the UK banking sector in 2024. 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