{"id":12427,"date":"2022-12-21T11:57:01","date_gmt":"2022-12-21T11:57:01","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=12427"},"modified":"2023-12-12T05:32:37","modified_gmt":"2023-12-12T05:32:37","slug":"on-demand-webinar-pr-evaluation-the-essentials-for-measuring-the-impact-of-communication-efforts","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/id\/ondemand-webinars\/on-demand-webinar-pr-evaluation-the-essentials-for-measuring-the-impact-of-communication-efforts\/","title":{"rendered":"PR Evaluation &#8211; The Essentials for Measuring the Impact of Communication Efforts"},"content":{"rendered":"\n<p>Every organization has goals, missions, and results that it is trying to accomplish or needs to achieve. Setting up a measurement plan is the only way to know if you are achieving them.<\/p>\n\n\n\n<p>In this session in FRENCH, we will introduce you to your organization\u2019s best practices for measuring and evaluating communications. It will also allow you to identify and talk about the ROI you bring to your organization as Comms and PR professionals.<\/p>\n\n\n\n<p><strong>Topics include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How a good assessment can help you sharpen your communication strategy. &nbsp;<\/li>\n\n\n\n<li>Integrating measurement culture in your company.<\/li>\n\n\n\n<li>Extraction of media analytics and definition of performance indicators.<\/li>\n\n\n\n<li>Market research: how to evolve your communication strategy beyond media analytics.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Speakers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jennifer Sanchis &#8211; Account Director, CARMA<\/li>\n\n\n\n<li>Joseph Hayek&nbsp;&#8211;&nbsp;Director Integrated Insight and Consulting, CARMA<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Moderator:<\/strong><\/p>\n\n\n\n<p>Sofia Tazi &#8211; Director, CARMA North Africa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every organization has goals, missions, and results that it is trying to accomplish or needs to achieve. Setting up a measurement plan is the only way to know if you are achieving them. In this session in FRENCH, we will introduce you to your organization\u2019s best practices for measuring and evaluating communications. It will also [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":12430,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-12427","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PR Evaluation - The Essentials for Measuring the Impact of Communication Efforts - CARMA<\/title>\n<meta name=\"description\" content=\"Quel que soit le type d&#039;organisation ou d&#039;entreprise dans lequel vous travaillez, vous avez des objectifs, des missions et des r\u00e9sultats que vous devez ou voulez accomplir. La seule fa\u00e7on de comprendre si, et comment, vous les atteignez est de mettre en place un programme de mesure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/id\/ondemand-webinars\/on-demand-webinar-pr-evaluation-the-essentials-for-measuring-the-impact-of-communication-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Evaluation - The Essentials for Measuring the Impact of Communication Efforts\" \/>\n<meta property=\"og:description\" content=\"Quel que soit le type d&#039;organisation ou d&#039;entreprise dans lequel vous travaillez, vous avez des objectifs, des missions et des r\u00e9sultats que vous devez ou voulez accomplir. 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