{"id":5198,"date":"2021-12-10T15:05:05","date_gmt":"2021-12-10T15:05:05","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=5198"},"modified":"2023-12-12T05:34:10","modified_gmt":"2023-12-12T05:34:10","slug":"on-demand-webinar-prca-americas-event-with-sas-and-carma","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/id\/ondemand-webinars\/on-demand-webinar-prca-americas-event-with-sas-and-carma\/","title":{"rendered":"PRCA Americas Event with SAS and CARMA"},"content":{"rendered":"\n<p><strong>COVID Communications Strategy: A Measureable Success<\/strong><\/p>\n\n\n\n<p>Kristy Zach, Marketing Sciences and Technology Analyst, SAS<br>Alison Williams, Director of Client Services, UK &amp; USA, CARMA<\/p>\n\n\n\n<p>When an organization has to pivot in the face of a crisis like Covid-19, that\u2019s where quality measurement really shines \u2013 providing vital insights to adjust strategy and reset goals to meet the moment. Kristy and Alison will discuss how the communications team at SAS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pivoted a major annual event with a date-driven strategy<\/li>\n\n\n\n<li>Measured and reported meaningful results back to the business<\/li>\n\n\n\n<li>Leveraged their measurement programme around SAS\u2019s Covid response to strengthen relationships with key stakeholders across the business<\/li>\n\n\n\n<li>Aligning PR tactics with organisational objectives<\/li>\n\n\n\n<li>How organizations can adapt their approach to communications evaluation in times of crisis<\/li>\n\n\n\n<li>Common mistakes and top tips<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>COVID Communications Strategy: A Measureable Success Kristy Zach, Marketing Sciences and Technology Analyst, SASAlison Williams, Director of Client Services, UK &amp; USA, CARMA When an organization has to pivot in the face of a crisis like Covid-19, that\u2019s where quality measurement really shines \u2013 providing vital insights to adjust strategy and reset goals to meet [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3991,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-5198","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PRCA Americas Event with SAS and CARMA - CARMA<\/title>\n<meta name=\"description\" content=\"When an organization has to pivot in the face of a crisis like Covid-19, that\u2019s where quality measurement really shines \u2013 providing vital insights to adjust strategy and reset goals to meet the moment. Kristy and Alison will discuss how the communications team at SAS:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/id\/ondemand-webinars\/on-demand-webinar-prca-americas-event-with-sas-and-carma\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRCA Americas Event with SAS and CARMA\" \/>\n<meta property=\"og:description\" content=\"When an organization has to pivot in the face of a crisis like Covid-19, that\u2019s where quality measurement really shines \u2013 providing vital insights to adjust strategy and reset goals to meet the moment. 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