Sam Greenslade joins as Global Sector Lead for FMCG and Ro Pleasant as Business Development Consultant. <\/p>\n\n\n\n
As Global Sector Lead of FMCG, Sam will develop and build CARMA\u2019s FMCG arm globally. Working with organisations to create media monitoring and analysis services, Sam will leverage CARMA\u2019s global footprint to deliver research and consulting programmes.<\/p>\n\n\n\n
Sam joins CARMA from Cision (Gorkana) and consumer insights platform GWI. Having been at Cision for seven years, Sam developed enterprise-grade media intelligence programs for big-name brands, including Coca-Cola, IKEA, and Unilever. Sam has taken some of the world\u2019s largest organisations from a fragmented, single-market approach to media monitoring to a comprehensive multi-market, integrated research and consulting programme.<\/p>\n\n\n\n
As CARMA\u2019s new Business Development Consultant, Ro Pleasant will be responsible for the development of insights services in the finance, government, media, and property sectors throughout Europe and America.<\/p>\n\n\n\n
Ro joins CARMA with over twenty years of experience in media. Previously at Briefcase News, Ro has had a diverse portfolio of client work. From converting one of the world\u2019s largest steel producers to their first international multimillion-dollar media campaign and raising \u00a3250,000 of new business in the third sector – to leading the strategic media planning of a global aviation group across 46 markets internationally and averaging $8 million in revenue per year for CNBC for 14 years.<\/p>\n\n\n\n