{"id":21658,"date":"2025-02-07T11:37:58","date_gmt":"2025-02-07T11:37:58","guid":{"rendered":"https:\/\/carma.com\/?p=21658"},"modified":"2025-02-07T11:38:44","modified_gmt":"2025-02-07T11:38:44","slug":"event-wrap-up-driving-change-in-dubai","status":"publish","type":"post","link":"https:\/\/carma.com\/id\/event-wrap-up-driving-change-in-dubai\/","title":{"rendered":"Event Wrap-Up: Driving Change in Dubai"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On January 28, 2025, industry leaders, communications professionals, and automotive experts gathered at the Radisson Blu Dubai Waterfront for CARMA\u2019s exclusive event, <em>Driving Change: Are Chinese Automotive Brands Redefining the Global Market?<\/em> The session brought together data-driven insights, dynamic discussions, and thought-provoking questions, all focused on the rapid evolution of Chinese automotive brands.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keynote-highlights\">Keynote Highlights:\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The event opened with a compelling keynote presentation delivered by CARMA\u2019s Paige Lingwood and Maria Talakina. Drawing on CARMA\u2019s latest research, the presentation explored:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The critical factors influencing automotive consumer decision-making.\u00a0<\/li>\n\n\n\n<li>Media and consumer sentiment toward Chinese automotive brands in the MENA region.\u00a0<\/li>\n\n\n\n<li>How trust, innovation, and affordability are shaping perceptions of Chinese brands globally.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-panel-discussion-perspectives-from-industry-leaders\">Panel Discussion: Perspectives from Industry Leaders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moderated by Mazen Nahawi, Founder &amp; CEO of CARMA, the panel featured insights from:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maria Talakina<\/strong>, Insights Director at CARMA\u00a0<\/li>\n\n\n\n<li><strong>Jamal Al Mawed<\/strong>, Founder &amp; Managing Director of Gambit Communications.\u00a0<\/li>\n\n\n\n<li><strong>Paige Lingwood<\/strong>, Insights Consultant at CARMA\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The panel tackled pressing questions about the automotive industry\u2019s future, with a spotlight on Chinese brands. Discussions included:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Chinese automotive brands have excelled in MENA markets but face challenges elsewhere.\u00a0<\/li>\n\n\n\n<li>The evolving representation of the global automotive industry in media and its implications for brand strategies.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can still access our first report that analyses consumer awareness and perceptions of Chinese car brands across global markets.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color wp-element-button\" href=\"https:\/\/carma.com\/driving-change-automotive-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">ACCESS REPORT 1: Audience Insights<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for our upcoming second report, which will focus on the media narrative surrounding these brands, coming soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 28, 2025, industry leaders, communications professionals, and automotive experts gathered at the Radisson Blu Dubai Waterfront for CARMA\u2019s exclusive event, Driving Change: Are Chinese Automotive Brands Redefining the Global Market? The session brought together data-driven insights, dynamic discussions, and thought-provoking questions, all focused on the rapid evolution of Chinese automotive brands.\u00a0 Keynote Highlights:\u00a0 [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":21663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[326],"creator":[],"class_list":["post-21658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-events-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Event Wrap-Up: Driving Change in Dubai - CARMA<\/title>\n<meta name=\"description\" content=\"It brought together data-driven insights, dynamic discussions, and thought-provoking questions focusing on Chinese automotive brands&#039; 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