{"id":23916,"date":"2025-10-01T10:09:43","date_gmt":"2025-10-01T10:09:43","guid":{"rendered":"https:\/\/carma.com\/?p=23916"},"modified":"2025-10-03T10:51:52","modified_gmt":"2025-10-03T10:51:52","slug":"biggest-winners-and-losers-in-the-ryder-cup-media-coverage","status":"publish","type":"post","link":"https:\/\/carma.com\/id\/biggest-winners-and-losers-in-the-ryder-cup-media-coverage\/","title":{"rendered":"Europe took home the Ryder Cup but who were the biggest winners and losers in the media coverage?"},"content":{"rendered":"\n<p>The expectations of the media and fans going into Ryder Cup 2025 were high. Europe\u2019s stunning triumph in 2023, heightened nationalistic pride, the expected boisterous New York crowd, and team <a href=\"https:\/\/www.nytimes.com\/athletic\/6660513\/2025\/09\/26\/ryder-cup-american-player-pay-explained\/\">USA players being paid<\/a> for appearing for the first time, were just some of the many themes dominating the headlines entering the three-day affair.<\/p>\n\n\n\n<p>As often happens with major sporting events, twists and turns unfolded to shift the media narratives and coverage. Data Golf emerged as a big winner, securing considerable attention in news and social media for their ratings of potential pairings. Meanwhile, alcoholic beverage brands received scrutiny for claims about the role their products may have played in fan behavior.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Rory McIlroy responds to reports that American golfers will each receive $400,000 (\u00a3350,000) to play in next year&#39;s Ryder Cup. \ud83d\udc4a<a href=\"https:\/\/twitter.com\/hashtag\/BBCSport?src=hash&amp;ref_src=twsrc%5Etfw\">#BBCSport<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/RyderCup?src=hash&amp;ref_src=twsrc%5Etfw\">#RyderCup<\/a> <a href=\"https:\/\/t.co\/m8yyyPMB0p\">pic.twitter.com\/m8yyyPMB0p<\/a><\/p>&mdash; BBC Sport (@BBCSport) <a href=\"https:\/\/twitter.com\/BBCSport\/status\/1857084864832454663?ref_src=twsrc%5Etfw\">November 14, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Media coverage framed team Europe as a \u201cteam\u201d, willing to fight for each other and their national pride. Meanwhile, team USA was seen as a group of talented individuals expected to feed off the boisterous New York crowd and be too strong regardless of their lack of unity or teamwork. <\/p>\n\n\n\n<p>USA captain Keegan Bradley fed this narrative leading into the event with <a href=\"https:\/\/www.golfdigest.com\/story\/keegan-bradley-ryder-cup-spicy-quote-declares-war-on-europe-2025-bethpage\">Golf Digest<\/a> stating that he had \u201cdeclared war on Europe\u201d. The <a href=\"https:\/\/www.telegraph.co.uk\/golf\/2025\/09\/25\/america-has-turned-ryder-cup-into-most-sanctimonious-event\/\">Telegraph<\/a> further highlighted this with the headline \u201cUSA\u2019s gratuitous 9\/11 comparison has crossed a line even for the Ryder Cup\u201d in the run up to the start.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-storylines-emerged-on-and-off-the-course\">Storylines emerged on and off the course<\/h2>\n\n\n\n<p>Team Europe dominated proceedings on the course for the first two days before the Americans nearly amounted an unprecedented comeback on the third and final day to cap off a thrilling tournament. Only 37 European players had ever been part of a Ryder Cup win away from home, and after Sunday\u2019s proceedings, another 10 were added to the list.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Only 37 players had won away before this week&#8230; Now we can add 10 more \ud83d\udc99<a href=\"https:\/\/twitter.com\/hashtag\/TeamEurope?src=hash&amp;ref_src=twsrc%5Etfw\">#TeamEurope<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/OurTimeOurPlace?src=hash&amp;ref_src=twsrc%5Etfw\">#OurTimeOurPlace<\/a> <a href=\"https:\/\/t.co\/eYcauPawE2\">pic.twitter.com\/eYcauPawE2<\/a><\/p>&mdash; Ryder Cup Europe (@RyderCupEurope) <a href=\"https:\/\/twitter.com\/RyderCupEurope\/status\/1972425736998048222?ref_src=twsrc%5Etfw\">September 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Air Force One performed a flyover of the course around 11am on the first day, before President Donald Trump arrived at the first tee box joined by his eldest granddaughter, 18-year-old avid golfer Kai Trump. His arrival and the associated increased security cause many <a href=\"https:\/\/www.theguardian.com\/sport\/2025\/sep\/26\/donald-trump-ryder-cup-visit-fans-miss-early-action-tight-security-golf\">fans issues<\/a> throughout the morning of the first day. His attention to Bryson DeChambeau was widely highlighted, with the pair having famously teamed up a year ago to \u201cbreak a score of 50\u201d resulting in over 16.5 million views on YouTube.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Trump just walked down from the stands and personally escorted Bryson DeChambeau to the tee at Ryder Cup.<br><br>Pure Americana. <a href=\"https:\/\/t.co\/tIN3yCfI5p\">pic.twitter.com\/tIN3yCfI5p<\/a><\/p>&mdash; johnny maga (@_johnnymaga) <a href=\"https:\/\/twitter.com\/_johnnymaga\/status\/1971618957590515842?ref_src=twsrc%5Etfw\">September 26, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-golf-wins-by-scrutinizing-usa-captain-s-choices\">Data Golf wins by scrutinizing USA captain\u2019s choices<\/h2>\n\n\n\n<p>Some of the first morning selections by Team USA captain Bradley were described as \u201c<a href=\"https:\/\/x.com\/Top100Rick\/status\/1971594041793102084\">atrocious<\/a>\u201d online, especially the selection of Harrison English and Colin Morikawa. The pair were picked for the morning foursomes, and <a href=\"https:\/\/datagolf.com\/datagolf-rankings\">Data Golf<\/a>, a highly respected statistical golf data analytics company, used their analytics to rank every possible American foursome pairing that Bradley could select. Depending on which of the two teed off first and playing together, Morikawa and English were ranked either 130 or 132<sup>nd<\/sup> out of a possible 132 combinations. Harris teed off first resulting in it being the <a href=\"https:\/\/x.com\/golfdigest\/status\/1972021620823724323?s=46&amp;t=DvWI642uqn786WyMXvTtrA\">worst possible choice<\/a> according to Data Golf. Surprisingly for the afternoon session, Bradley stuck to his guns and once again shunned the analytics pick, selecting the same matchup. They were again outplayed and lost.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-polarizing-players-and-controversial-behavior-dominate-coverage\">Polarizing players and controversial behavior dominate coverage<\/h2>\n\n\n\n<p>The European pairing of Rory McIlroy and Shane Lowry were the other pair dominating the headlines on day one. Rory\u2019s is viewed within the US media as a polarising figure within the American golfing landscape, and this year saw him become only the sixth player ever to win all four major championships. Many social media users felt the crowd were trying to negatively influence his play and ugly scenes began to emerge on social media as they attempted to do so.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Rory McIlroy addressed the crowd situation at Bethpage today. <a href=\"https:\/\/t.co\/fE0GDfFQUX\">pic.twitter.com\/fE0GDfFQUX<\/a><\/p>&mdash; Golf Digest (@GolfDigest) <a href=\"https:\/\/twitter.com\/GolfDigest\/status\/1972075025114321317?ref_src=twsrc%5Etfw\">September 27, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This was a theme that continued into day two as the situation was reported to have quickly escalated. There were multiple reports of media figures following the two players and reported on what they described as having \u201cnever encountered\u201d on a golf course before. The chief golfing correspondent at <a href=\"https:\/\/inews.co.uk\/sport\/golf\/rory-mcilroy-wife-family-ryder-cup-abuse-grotesque-3943200\">i Paper<\/a> followed McIlroy around the course and defined the abuse as \u201cgrotesque\u201d and mentioned that the crowds included targeting his wife who was in attendance.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dailymail.co.uk\/sport\/golf\/article-15141671\/Heather-McMahan-Rory-McIlroy-Ryder-Cup.html\"><ins>R<\/ins>eports later emerged<\/a> that Heather McMahan, an American actress and comedian, initiated chants of \u201cf*** you Rory\u201d with the crowd whilst in her official capacity as course emcee. Media reported that she was \u201cexpected to be neutral\u201d and warm up the crowd in leading supportive chants towards local players. It was later confirmed that McMahan had apologised and stepped down before the final day&#8217;s play.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This is utterly disgraceful.  Whoever this MC is, she should not be allowed near any PGA event again, let alone the <a href=\"https:\/\/twitter.com\/hashtag\/RyderCup?src=hash&amp;ref_src=twsrc%5Etfw\">#RyderCup<\/a>.  The PGA&#39;s silence on the matter is sickening.<a href=\"https:\/\/t.co\/uaESdJ75kF\">https:\/\/t.co\/uaESdJ75kF<\/a> <a href=\"https:\/\/t.co\/OXpsUm5Q6B\">pic.twitter.com\/OXpsUm5Q6B<\/a><\/p>&mdash; Andy Burge (@AndyGJBurge) <a href=\"https:\/\/twitter.com\/AndyGJBurge\/status\/1972074716476408312?ref_src=twsrc%5Etfw\">September 27, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-envelope-rule-captured-social-media-attention\">The envelope rule captured social media attention<\/h2>\n\n\n\n<p>The final day of the event saw many online posts regarding clarity on whether Viktor Hovland would be able to play after pulling out on the afternoon of day two. He awoke Sunday unable to move his neck and made the <a href=\"https:\/\/www.nytimes.com\/athletic\/6670430\/2025\/09\/28\/viktor-hovland-europe-ryder-cup-withdraw\/\">decision to withdraw<\/a>. This meant that the rarely used \u201cenvelope rule\u201d, which has been around since 1979 had to be invoked. <a href=\"https:\/\/www.bbc.co.uk\/sport\/articles\/cj6xd95ld24o\">Defined by the BBC<\/a> as \u201cthe captain\u2019s agreement required each team captain submit the name of one player in a sealed envelope who wouldn\u2019t play in the case of an injury to a golfer on the opposing team\u201d.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;The US have used it before. The rule is the rule and it&#39;s been in place for a long time.&quot;<br><br>Luke Donald on the Ryder Cup envelope rule \u2709\ufe0f <a href=\"https:\/\/t.co\/y809XAeuY0\">pic.twitter.com\/y809XAeuY0<\/a><\/p>&mdash; Sky Sports Golf (@SkySportsGolf) <a href=\"https:\/\/twitter.com\/SkySportsGolf\/status\/1972441273966469392?ref_src=twsrc%5Etfw\">September 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;The rule has to change&quot; <br><br>Keegan Bradley calls for the envelope rule to be changed before the next Ryder Cup \u2709\ufe0f <a href=\"https:\/\/t.co\/rnOF60kLwb\">pic.twitter.com\/rnOF60kLwb<\/a><\/p>&mdash; Sky Sports Golf (@SkySportsGolf) <a href=\"https:\/\/twitter.com\/SkySportsGolf\/status\/1972573962681884934?ref_src=twsrc%5Etfw\">September 29, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winners\">Winners:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-team-europe\">Team Europe<\/h3>\n\n\n\n<p>The contrast of their players not being paid versus the Americans receiving a fee set them up for a purist\u2019s victory before the first ball was even teed off. It was reported that they had dominated the first two days in front of a hostile crowd, and this was seen as further vindicating the talk of this being a special group of players. They would also add to the \u201c37 players\u201d that had been so frequently highlighted across all European social media channels. That <a href=\"https:\/\/www.mirror.co.uk\/sport\/golf\/poulter-sergio-garcia-ryder-cup-34184844\">Sergio Garcia paid over \u00a31 million in fines<\/a> just for the opportunity to be selected for this team (due to him being penalised for leaving for the LIV golf tour), and was ultimately overlooked, was seen as a talking point for how the opportunity is viewed by European players.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">&#8220;<em>We&#8217;re fuelled by something money can&#8217;t buy!<\/em>&#8220;<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">&#8211; Luke Donald<\/mark><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">THIS TEAM \ud83d\ude0d<a href=\"https:\/\/twitter.com\/hashtag\/TeamEurope?src=hash&amp;ref_src=twsrc%5Etfw\">#TeamEurope<\/a> | <a href=\"https:\/\/twitter.com\/hashtag\/OurTimeOurPlace?src=hash&amp;ref_src=twsrc%5Etfw\">#OurTimeOurPlace<\/a> <a href=\"https:\/\/t.co\/UUcdOwF83x\">pic.twitter.com\/UUcdOwF83x<\/a><\/p>&mdash; Ryder Cup Europe (@RyderCupEurope) <a href=\"https:\/\/twitter.com\/RyderCupEurope\/status\/1972427070484656492?ref_src=twsrc%5Etfw\">September 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rory-mcilroy\">Rory McIlroy<\/h3>\n\n\n\n<p>Deemed to have faced down diversity all weekend as he, <a href=\"https:\/\/x.com\/foreplaypod\/status\/1972356146808938829?s=46&amp;t=DvWI642uqn786WyMXvTtrA\">and sadly his family<\/a>, were at the forefront of what was widely described as some ugly scenes. McIlroy was quoted by Fox news as saying America is \u201c<a href=\"https:\/\/www.foxnews.com\/sports\/rory-mcilroy-representing-europe-ryder-cup-dubs-usa-best-country-world\">the best country in the world<\/a>\u201d coming into the tournament, but this did little to abate the American fans targeting him throughout. He was captured reacting angrily at times but was able to perform on the course as he helped his team to victory. His media mentions during the tournament<ins> <\/ins>compared with the preceding three days leading up to it increased by roughly 325% according to our platform.<\/p>\n\n\n\n<p>26\/09\/2025 \u2013 28\/09\/2025 \u2013 49.8 K results<\/p>\n\n\n\n<p>23\/09\/2025 \u2013 25\/09\/2025 \u2013 11.7 K results<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>22\/09\/2025 &#8211; 28\/09\/2025<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-golf\">Data Golf<\/h3>\n\n\n\n<p>The results and pairings of team USA catapulted Data Golf into the spotlight. The data showed that they had more than a 2,050% increase in social media mentions compared to the preceding week, as shown in CARMA\u2019s Insight platform. They became the go-to online reference for discussing Bradley\u2019s selection of the Morikawa and English partnership.<\/p>\n\n\n\n<p>22\/09\/2025 vs 28\/09\/2025 \u2013 1.1 K results<\/p>\n\n\n\n<p>15\/09\/2025 vs 21\/09\/2025 \u2013 51 results<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-losers\">Losers:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alcohol-sponsors-michelob-ultra-sugarland-shines-and-tito-s-handmade-vodka\">Alcohol Sponsors \u2013 Michelob Ultra, Sugarland Shines, and Tito\u2019s Handmade Vodka<\/h3>\n\n\n\n<p>Questioned online as possibly playing a key role in the behaviour of fans during the tournament, the pile on didn\u2019t stop there as many fans pointed out what they thought were <ins><a href=\"https:\/\/www.dailymail.co.uk\/sport\/golf\/article-15129083\/Golf-fans-hit-horrendous-Ryder-Cup-prices.html\">\u201chorrendous\u201d<\/a><\/ins> prices for the drinks on offer. This was felt to be in bad taste as the tickets were priced at levels, that many felt, ordinary people couldn\u2019t afford, and further <ins><a href=\"https:\/\/sports.yahoo.com\/golf\/article\/sky-high-ticket-costs-at-the-ryder-cup-are-an-ominous-sign-for-fans-170747648.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAACQW67JCk6NoMhLz144xDKPauzMzSEHh8Xpp24ivcieZ7xU9JL10GP3GgQMhxUX7hiN0tNx6sh18Hw_URrwh9Bl6wNVmBA8o68rUZCPZ-PcQ3EPD0mtq1YfV5-Wp9G9jWKxCiZR_rNWjtmBFwz7icyHkvJFJXs2lmbmD3kvp8iv0\">comparisons were made<\/a><\/ins> to those charged at The Master\u2019s.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udea8\ud83d\udcb0\ud83c\udf7a Alcohol prices at the Ryder Cup<br><br>*Not included in the regular ticket price as is other food and drinks, per <a href=\"https:\/\/twitter.com\/JoshACarpenter?ref_src=twsrc%5Etfw\">@JoshACarpenter<\/a> <a href=\"https:\/\/t.co\/2w2QuYcdoA\">pic.twitter.com\/2w2QuYcdoA<\/a><\/p>&mdash; NUCLR GOLF (@NUCLRGOLF) <a href=\"https:\/\/twitter.com\/NUCLRGOLF\/status\/1970506140711559441?ref_src=twsrc%5Etfw\">September 23, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keegan-bradley\">Keegan Bradley<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.golfmonthly.com\/features\/why-keegan-bradley-is-the-unsung-hero-of-full-swing-2\">Netflix\u2019s Full Swing<\/a> provided a behind the scenes look last year at Bradley not being selected for team USA for the previous Ryder Cup, and this pick was discussed within the media as his chance for redemption. Unfortunately, the tournament did not play out the way he envisioned, and he was deemed by many online to have made some \u201cstrange\u201d picks. It was also discussed how many users felt he would\u2019ve had made more impact playing, rather than the more passive role serving as captain (Media Needed).<\/p>\n\n\n\n<p>\u201c<em>When you are the leader of the team and you\u2019re the coach, the captain, whatever you want to call it, and you lose, you have to take the blame.<\/em>\u201d <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">&#8211; Keegan Bradley<\/mark><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The irony, of course, is that Keegan Bradley was left off the Ryder Cup team two years ago, which undeniably led to him being named captain for this one, and he undoubtedly would&#39;ve been named to the team if anyone else was the captain.<\/p>&mdash; Jason Sobel (@JasonSobelGolf) <a href=\"https:\/\/twitter.com\/JasonSobelGolf\/status\/1960726037341376704?ref_src=twsrc%5Etfw\">August 27, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-ryder-cup-by-the-numbers\">Social media \u2013 Ryder Cup by the numbers<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Account<\/th><th class=\"has-text-align-center\" data-align=\"center\">Social Media Platform<\/th><th class=\"has-text-align-center\" data-align=\"center\">Number of Posts<\/th><th class=\"has-text-align-center\" data-align=\"center\">Reach<\/th><th class=\"has-text-align-center\" data-align=\"center\">Reach per mention<\/th><th class=\"has-text-align-center\" data-align=\"center\">Engagement<\/th><\/tr><\/thead><tbody><tr><td>Fox News<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td class=\"has-text-align-center\" data-align=\"center\">288M<\/td><td class=\"has-text-align-center\" data-align=\"center\">28.8M<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.2M<\/td><\/tr><tr><td>foxnews<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><td class=\"has-text-align-center\" data-align=\"center\">86M<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.8M<\/td><td class=\"has-text-align-center\" data-align=\"center\">369.5K<\/td><\/tr><tr><td>Dallasmavs*<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.8M<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.8M<\/td><td class=\"has-text-align-center\" data-align=\"center\">368.6K<\/td><\/tr><tr><td>whitehouse<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.3M<\/td><td class=\"has-text-align-center\" data-align=\"center\">9.8M<\/td><td class=\"has-text-align-center\" data-align=\"center\">297.3K<\/td><\/tr><tr><td>therydercup<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">36<\/td><td class=\"has-text-align-center\" data-align=\"center\">9.2M<\/td><td class=\"has-text-align-center\" data-align=\"center\">254.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">289.1K<\/td><\/tr><tr><td>sportsbible<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">46.4M<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.7M<\/td><td class=\"has-text-align-center\" data-align=\"center\">286.3K<\/td><\/tr><tr><td>skysports<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">11<\/td><td class=\"has-text-align-center\" data-align=\"center\">144.6M<\/td><td class=\"has-text-align-center\" data-align=\"center\">13.1M<\/td><td class=\"has-text-align-center\" data-align=\"center\">229.5K<\/td><\/tr><tr><td>Nick Sortor @nicksortor<\/td><td class=\"has-text-align-center\" data-align=\"center\">X (formerly Twitter)<\/td><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.4M<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.2M<\/td><td class=\"has-text-align-center\" data-align=\"center\">218.3K<\/td><\/tr><tr><td>mclaren**<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">64.5M<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.1M<\/td><td class=\"has-text-align-center\" data-align=\"center\">213.6K<\/td><\/tr><tr><td>golf_com<\/td><td class=\"has-text-align-center\" data-align=\"center\">Instagram<\/td><td class=\"has-text-align-center\" data-align=\"center\">23<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.7M<\/td><td class=\"has-text-align-center\" data-align=\"center\">770.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">207.6K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>*Dallas Mavericks posted a picture of their number one draft pick (and number one overall) Cooper Flagg meeting Michael Jordan at the Ryder Cup.<\/em><\/p>\n\n\n\n<p><em>**Mclaren posted images of their drivers previously playing golf as they got into the swing of things, using hashtags like #RyderCupReady<\/em>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-players-by-volume-and-sentiment-online\">Top players by volume and sentiment online<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-team-europe-0\">Team Europe<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th class=\"has-text-align-center\" data-align=\"center\">Player<\/th><th class=\"has-text-align-center\" data-align=\"center\">Results<\/th><th class=\"has-text-align-center\" data-align=\"center\">Engagement<\/th><th class=\"has-text-align-center\" data-align=\"center\">Sentiment<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">Rory McIlroy<\/td><td class=\"has-text-align-center\" data-align=\"center\">49.8K&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.8M&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">18.3% Positive&nbsp;<br>36.6% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><td class=\"has-text-align-center\" data-align=\"center\">Shane Lowry&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.7M<\/td><td class=\"has-text-align-center\" data-align=\"center\">26.8% Positive&nbsp;<br>22.3% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">Tommy Fleetwood&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">18.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">764.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">24.7% Positive&nbsp;<br>8.1% Negative<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">Justin Rose&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">18.2K<\/td><td class=\"has-text-align-center\" data-align=\"center\">990.1K<\/td><td class=\"has-text-align-center\" data-align=\"center\">26.9% Positive&nbsp;<br>17.4% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><td class=\"has-text-align-center\" data-align=\"center\">Viktor Hovland&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.7K<\/td><td class=\"has-text-align-center\" data-align=\"center\">426.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.9% Positive&nbsp;<br>22.9% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">Jon Rahm&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">13.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">272.9K<\/td><td class=\"has-text-align-center\" data-align=\"center\">21% Positive&nbsp;<br>10.8 Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><td class=\"has-text-align-center\" data-align=\"center\">Matt Fitzpatrick&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">163.2K<\/td><td class=\"has-text-align-center\" data-align=\"center\">20.6% Positive&nbsp;<br>6.3% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><td class=\"has-text-align-center\" data-align=\"center\">Tyrrell Hatton&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">72.3K<\/td><td class=\"has-text-align-center\" data-align=\"center\">18.2% Positive&nbsp;<br>6.5% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ludvig \u00c5berg&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.3K<\/td><td class=\"has-text-align-center\" data-align=\"center\">100.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">23.7% Positive&nbsp;<br>2.8% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td class=\"has-text-align-center\" data-align=\"center\">Robert MacIntyre&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.7K<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.1K<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.3% Positive&nbsp;<br>4.5% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">11<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sepp Straka&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.2K<\/td><td class=\"has-text-align-center\" data-align=\"center\">13.6% Positive&nbsp;<br>4.6% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><td class=\"has-text-align-center\" data-align=\"center\">Rasmus H\u00f8jgaard&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.9K<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">13.2% Positive&nbsp;<br>2.8% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">C<\/td><td class=\"has-text-align-center\" data-align=\"center\">Luke Donald&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">12.3K<\/td><td class=\"has-text-align-center\" data-align=\"center\">451.9K<\/td><td class=\"has-text-align-center\" data-align=\"center\">27.1% Positive&nbsp;<br>10% Negative&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Total<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>197.9K<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>7.792M<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-team-usa\">Team USA<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th class=\"has-text-align-center\" data-align=\"center\">Player<\/th><th class=\"has-text-align-center\" data-align=\"center\">Results<\/th><th class=\"has-text-align-center\" data-align=\"center\">Engagement<\/th><th class=\"has-text-align-center\" data-align=\"center\">Sentiment<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">Bryson DeChambeau<\/td><td class=\"has-text-align-center\" data-align=\"center\">37.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.6M\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">17% Positive\u00a0<br>28.6% Negative<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><td class=\"has-text-align-center\" data-align=\"center\">Scottie Scheffler\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">28.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">583.3K<\/td><td class=\"has-text-align-center\" data-align=\"center\">33.3% Positive\u00a0<br>9.2% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">Justin Thomas\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">386.2K<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.8% Positive\u00a0<br>15.3% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">Harris English\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">125.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.3% Positive\u00a0<br>26.4% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><td class=\"has-text-align-center\" data-align=\"center\">Russell Henley\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">131.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.4% Positive\u00a0<br>17% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">Cameron Young\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">9.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">297.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.3% Positive\u00a0<br>4.4% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><td class=\"has-text-align-center\" data-align=\"center\">Patrick Cantlay\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.7% Positive\u00a0<br>9% Negative\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><td class=\"has-text-align-center\" data-align=\"center\">Collin Morikawa\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">67K<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.1% Positive\u00a0<br>11% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ben Griffin\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">7K<\/td><td class=\"has-text-align-center\" data-align=\"center\">111K<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.3% Positive\u00a0<br>28.1% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td class=\"has-text-align-center\" data-align=\"center\">Xander Schauffele\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">39.8K<\/td><td class=\"has-text-align-center\" data-align=\"center\">15.2% Positive\u00a0<br>3.8% Negative\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">11<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sam Burns\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.6K<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.2% Positive\u00a0<br>9.5% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><td class=\"has-text-align-center\" data-align=\"center\">J.J. Spaun\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.5K<\/td><td class=\"has-text-align-center\" data-align=\"center\">23K<\/td><td class=\"has-text-align-center\" data-align=\"center\">32.4% Positive\u00a0<br>1.5% Negative\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">C<\/td><td class=\"has-text-align-center\" data-align=\"center\">Keegan Bradley\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.4K<\/td><td class=\"has-text-align-center\" data-align=\"center\">649K<\/td><td class=\"has-text-align-center\" data-align=\"center\">17.7% Positive\u00a0<br>30.8% Negative\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Total<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>175.7K<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>4.1M<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The expectations of the media and fans going into Ryder Cup 2025 were high. Europe\u2019s stunning triumph in 2023, heightened nationalistic pride, the expected boisterous New York crowd, and team USA players being paid for appearing for the first time, were just some of the many themes dominating the headlines entering the three-day affair. As [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":23928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[84,85],"creator":[376],"class_list":["post-23916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-commentary","tag-events","creator-reece-chapman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europe took home the Ryder Cup but who were the biggest winners and losers in the media coverage? - CARMA<\/title>\n<meta name=\"description\" content=\"Data Golf emerged as a big winner, securing considerable attention; meanwhile, alcoholic beverage brands received scrutiny. 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