{"id":25327,"date":"2026-02-23T07:06:02","date_gmt":"2026-02-23T07:06:02","guid":{"rendered":"https:\/\/carma.com\/?p=25327"},"modified":"2026-02-26T07:49:30","modified_gmt":"2026-02-26T07:49:30","slug":"the-real-story-of-super-bowl-lx","status":"publish","type":"post","link":"https:\/\/carma.com\/id\/the-real-story-of-super-bowl-lx\/","title":{"rendered":"Visibility vs Effectiveness: The Real Story of Super Bowl LX"},"content":{"rendered":"\n

The confetti may have settled at Levi Stadium, but for brands that invested big budgets in Super Bowl LX, determining whether they were a winner or not, continued long after the final whistle. With 30-second commercial slots costing between $8 million and $10 million, these results certainly mattered. CARMA tracked the impact of this year\u2019s event<\/a>, analysing which brands truly cut through the noise and how the media narrative evolved after the game was over.<\/p>\n\n\n\n

Last year<\/a>, headlines were dominated by the presence of high-profile attendees such as Donald Trump and Taylor Swift, alongside record-breaking advertising costs. This year, the spotlight shifted. In the absence of those headline-grabbing appearances, much of the pre-game and in-game conversation centred on Bad Bunny and the halftime Show, which featured special guests Lady Gaga and Ricky Martin. The shift in narrative highlights how quickly the focus of media attention can change, and why brands need real-time intelligence to understand where value is truly being generated.<\/p>\n\n\n\n

Super Bowl LX may have produced a clear winner on the field, but our data revealed a far more complex picture off it. As we analysed coverage, sentiment and share of voice, it became clear that volume did not always translate into approval, and visibility did not necessarily equate to effectiveness. The insights from our dashboard tell a deeper story about who really won the media battle, and why.<\/p>\n\n\n\n

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Bad Bunny\u2019s halftime performance metrics force a double-take<\/h2>\n\n\n\n

In the immediate aftermath of the halftime show, social media was flooded with claims that Bad Bunny had delivered \u201cthe most-watched Super Bowl Halftime Show in history<\/a>,\u201d reportedly drawing more than 135 million viewers. The figure gained rapid traction across social platforms and was echoed by several news outlets<\/a>.<\/p>\n\n\n\n

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