Regional Marketing Manager -Singapore

CARMA is a global provider of integrated media intelligence solutions. We deliver what matters using an unrivalled mix of cutting-edge technologies and experienced media measurement and analysis experts.

With 19 international offices and staff in 50 countries, CARMA conducts research of media coverage in all key geographies in over 80 languages. We are globally active, but also have local experience so whilst most of our clients are international, we are equally adept and offering market specific solutions.  Our on-the-ground staff speak the local language, know local customs, and can help you achieve a greater understanding of any market.

CARMA has been providing services to the communications industry for more than 30 years over which time it has grown into one of the most geographically diverse and most dynamic media monitoring and analysis companies in the world.

Responsibilities

What We Can Offer You

At CARMA, we value the talents and ideas of everyone in our team. Our company is growing and changing every day and we’re thrilled to have you along for the ride.

We will help shape your journey through enriching experiences, learning and development opportunities and global exposure internally and externally. We also strive to provide remote and flexible working policies, with the friendliest and most supportive culture.

Job Purpose

This a unique role having responsibility for APAC and will be based out of Singapore. Reporting to the Managing Director and working closely with regional commercial teams, you will be a seasoned individual contributor, able to work independently as well as actively participate as a member of a globally coordinated marketing team.

Roles and Responsibilities

  • Work with the MDs/sales leads to develop and execute the marketing plan for the regions
  • Take ownership of regional marketing execution, coordination of internal and external resources and reporting
  • Focus on contact acquisition by amplifying CARMA’s awareness in key markets
  • Drive regional lead generation activities and partner with regional sales teams to drive demand for CARMA amongst our target customer segments
  • Provide regular, detailed reports on activities and key marketing metrics
  • Maintain an excellent understanding of CARMA’s products, clients and competitors
  • Work with external agencies, industry associations, and vendors to execute PR and marketing campaigns

Qualifications

What You’ll Need To Succeed

Blend of behavioral competencies, technical competencies, languages and experience needed:

  • 5+ years B2B experience in marketing
  • Able to demonstrate robust digital marketing techniques including PPC and SEO
  • Excellent communication skills, including strong English copy writing
  • Understanding of PR and media relations, there is marcomm element to this role
  • Be a strong social marketer with a sound understanding of planning; execution; and reporting across Twitter & LinkedIn
  • Experienced in multichannel marketing and marketing best practice including physical event management and execution
  • Proactive, self-starter able to use your own intuition to prioritise and manage workload
  • Experienced in content-led demand generation
  • Able to identify suitable customer case study opportunities
  • Proficient in HubSpot
  • Adept in reporting using Google Analytics
  • PR and design agency management experience
  • Proficient in WordPress
  • Design capabilities a bonus

Contact

Please send your CV and accompanying cover letter, explaining why you’re right for the role, to andrew.nicholls@carma.com