# CARMA: Delivering What Matters

> CARMA is a global media intelligence provider bringing clarity, understanding and insight to the complex media landscape\.

Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Upcoming Events](https://carma.com/upcoming-events/)
- [Stop counting\. Start proving\.](https://carma.com/market-research-workshop-series-registration/)
- [A Starter Kit for getting better results using AI](https://carma.com/ai-starter-kit/)
- [Singapore Reputation Report 2026](https://carma.com/singapore-reputation-report-2026/)
- [test page elementor](https://carma.com/test-page-elementor-2/)

## Posts
- [CARMA’s AI Visibility and LLM Perception track and interpret what AI says about you](https://carma.com/carma-ai-visibility-and-llm-perception-product-launch/): Answering questions about a brand's AI visibility is more than typing prompts and saving screenshots\. Read about CARMA's two integrated products\.
- [CARMA Partners with H3 Indonesia to Bring Data\-Driven Intelligence to Hospitality PR](https://carma.com/carma-partners-with-h3-indonesia-to-bring-data-driven-intelligence-to-hospitality-pr/): The partnership will run co\-hosted workshops and forums covering artificial intelligence, media trends, reputation management, and communications measurement, giving H3 Indonesia's members direct access to CARMA's intelligence tools and expertise\.
- [CARMA Wins Measurement \& Evaluation Award at 2026 SABRE APAC](https://carma.com/carma-wins-measurement-and-evaluation-award-at-2026-sabre-apac/): CARMA has won the Superior Achievement in Measurement \& Evaluation, for the second consecutive year, at PRovoke Media’s SABRE Awards Asia\-Pacific 2026\.
- [Andy Burnham: What his name does to a policy conversation](https://carma.com/andy-burnham-what-his-name-does-to-a-policy-conversation/): Andy Burnham took office on 20 July 2026\. We measured nine policy conversations twice over his first fortnight: once where his name appears, once with every mention of him and Downing Street stripped out\.
- [FIFA World Cup 2026: Match Intelligence Wrap Up](https://carma.com/fifa-world-cup-2026-who-is-winning-off-the-pitch-match-intelligence-wrap-up/#new_tab/)

## Landing Pages
- [Elementor Landing Page \#5328](https://carma.com/elementor-landing-page-5328/)

## TMS Articles
- [A case for using Market Research to bolster your Media Analysis](https://carma.com/tms/a-case-for-using-market-research-to-bolster-your-media-analysis/)
- [Crisis Curve Management: Flattening the Bell](https://carma.com/tms/crisis-curve-management-flattening-the-bell/)
- [What your AI visibility score isn't telling you](https://carma.com/tms/what-your-ai-visibility-score-isnt-telling-you/)
- [Why your AI Messaging is losing its Audience](https://carma.com/tms/why-your-ai-messaging-is-losing-its-audience/)
- [Building a Reputation Scorecard](https://carma.com/tms/building-a-reputation-scorecard/)

## On Demand Webinars
- [Powering AI: Optimism, Security and the MENA Data Center Story](https://carma.com/ondemand-webinars/powering-ai-optimism-security-and-the-mena-data-center-story/): MENA media rarely covers its own projects, and a rising security narrative is starting to change the tone about AI data centers\.
- [Powering AI: Europe's Missing Voice in the Data Center Debate](https://carma.com/ondemand-webinars/powering-ai-missing-voice-in-the-data-center-debate/): Europe is the most sceptical region in the world on AI data centers, with 84% of its coverage sceptical\. Yet European energy voices are absent\.
- [Powering AI: Who Controls the Data Center Narrative?](https://carma.com/ondemand-webinars/powering-ai-who-controls-the-data-center-narrative/): AI data centers are dominating global media\. But who is controlling the narrative? And is the story landing differently in APAC?
- [Driving Change: Earning Trust in Autonomous Driving Across the GCC and MENA](https://carma.com/ondemand-webinars/driving-change-earning-trust-in-autonomous-driving-across-gcc-and-mena/): This webinar presents findings from an analysis of 30,528 editorial and social media items, with a dedicated focus on the GCC and MENA\.
- [Driving Change: Would You Get In? Autonomous Driving Through a Western Lens](https://carma.com/ondemand-webinars/driving-change-autonomous-driving-through-western-lens/): The webinar explores findings from an analysis of 30,528 editorial and social media items, with a focus on UK, US and Europe\.

## Industry Reports
- [Qatar Reputation Report \- 2nd Edition](https://carma.com/industry-reports/qatar-reputation-report-2nd-edition/)
- [Singapore Reputation Report](https://carma.com/singapore-reputation-report-2026/)
- [Driving Change: Inside the Changing Automotive Landscape](https://carma.com/driving-change-automotive-series/)
- [From Megawatts to Message: Communicating the Energy Reality of AI Data Centres](https://carma.com/industry-reports/from-megawatts-to-message-energy-reality-of-ai-data-centres/)
- [Automotive Sector 180: September 2026](https://carma.com/industry-reports/automotive-sector-180-sept-2026/)

## Use Cases
- [Press Coverage and Monitoring](https://carma.com/use-case/press-coverage-and-monitoring/)
- [International and Multi\-Market Measurement](https://carma.com/use-case/international-and-multi-market-measurement/)
- [Competitor Benchmarking and Industry Insights](https://carma.com/use-case/competitor-benchmarking-and-industry-insights/)
- [التغطية والرصد الصحفية](https://carma.com/use-case/press-coverage-and-monitoring/)
- [القياس الدولي ومتعدد الأسواق](https://carma.com/use-case/international-and-multi-market-measurement/)

## Our People
- [Chip Griffin](https://carma.com/people/chip-griffin/)
- [Sam Greenslade](https://carma.com/people/sam-greenslade/)
- [Sam Greenslade](https://carma.com/people/sam-greenslade/)
- [سام غرينسلِيد](https://carma.com/people/sam-greenslade/)
- [Nicolas Hardy](https://carma.com/people/nicolas-hardy/)

## CARMA News
- [Global AI coverage is optimistic, but audiences more cautious](https://www.middleeastainews.com/p/carma-global-ai-coverage-research/#new_tab/): CARMA’s study highlights the gap between how artificial intelligence is being sold to the public and how the public actually feels about it\. If communicators, business leaders, and policymakers build AI narratives around CEO optimism while underserving audience concerns about cybercrime, deepfakes, and misuse, they risk eroding the public trust that AI deployment depends on\.
- [How did the global media change the narrative of the war?](https://cnnbusinessarabic.com/sectors/1138280/%D9%83%D9%8A%D9%81-%D8%BA%D9%8A%D8%B1-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85-%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A-%D8%B1%D9%88%D8%A7%D9%8A%D8%A9-%D8%A7%D9%84%D8%AD%D8%B1%D8%A8/#new_tab/): In traditional warfare, battles and military developments dominate the headlines\. But in modern warfare, the military front alone no longer determines the course of conflict; the media narrative has become an essential part of the battle\. The way a war is covered can sometimes be more influential than the war itself, because it shapes how the world understands what is happening and who it perceives as victorious or defeated\.
- [How Chipotle Turned Protein Into a PR Strategy](https://www.qsrmagazine.com/story/how-chipotle-turned-protein-into-a-pr-strategy/#new_tab/): The protein craze is not exactly new; it has been building for some time\. According to CARMA’s social media data, this time last year saw protein featured in 126,600 health\-related social media posts in a single month, and that volume has remained consistent ever since\. Protein’s popularity is tightly linked to gym culture, with most online conversation centered on ways to increase intake and support muscle growth\. 
- [How Saudi Arabia leveraged events and influencers to boost reputation](https://gulfbusiness.com/how-saudi-arabia-leveraged-events-and-influencers-to-boost-reputation/#new_tab/): Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm\. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy\.
- [Dubai is proven in war – now it must prepare for peace](https://reader.agbi.com/story/7b81cdcf-f524-4fd7-b616-74aee3893b91/content.html#new_tab/): CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features\. The world is not seeing Dubai function, and so assumes it cannot\. The lesson from the data is clear \- in an anxious world, perception moves faster than reality\.

## Tags
- [Commentary](https://carma.com/tag/commentary/)
- [PR Measurement \& Evaluation](https://carma.com/tag/pr-measurement-evaluation/)
- [Company News](https://carma.com/tag/company-news/)
- [PR Tips](https://carma.com/tag/pr-tips/)
- [PR Industry News](https://carma.com/tag/pr-industry-news/)

## Creators
- [Jen Phillips](https://carma.com/creator/jen-phillips/)
- [Divika Jethmal](https://carma.com/creator/divika-jethmal/)
- [Chip Griffin](https://carma.com/creator/chip-griffin/)
- [Jennifer Sanchis](https://carma.com/creator/jennifer-sanchis/)
- [Richard Bagnall](https://carma.com/creator/richard-bagnall/)

## CARMA Featured News
- [Featured News](https://carma.com/carma-featured-news/featured-news/)

## Optional
- [Sitemap index](https://carma.com/sitemap_index.xml)