CARMA ASIA Announces Head of Insights for APAC

04 October 2021 by

CARMA, the global leader in media intelligence, has appointed Khali Sakkas as Head of Insights for Asia Pacific. Khali brings with her 16 years’ experience in communications measurement, leading teams across Asia Pacific to deliver award-winning work to MNC’s and government clients.


During her career Khali has contributed to the advancement of global best practice in communications measurement having served on the board of the industry’s international trade body, AMEC and as Chair of AMEC’s Asia Pacific Chapter. She has spoken at a wide range of conferences including events for the IABC, PRIA, PRHK, Mumbrella, The Walkley Foundation, AMEC and the Australian Institute of Sport.


As Head of Insights, Khali will lead CARMA Asia’s award-winning research and evaluation team to deliver vital insights to companies and policymakers across the region.  She will also be responsible for driving best practice and innovation.


Commenting on the new hire, CARMA Asia’s Co-Founder and Managing Director, Andrew Nicholls said: “CARMA’s approach is to combine cutting edge technology with the most knowledgeable and experienced consultants in the industry. Hiring Khali as Head of Insights for the region is a testament to that. Her expertise will be key to supporting our clients and the growing demand for actionable insights in Asia.”


“CARMA operates in some of the world’s most dynamic and innovative markets. For me, it strikes the right balance between global scale and deep local expertise. It is a business with the energy of a start-up, yet it has the benefit of a long history of quality and best practice. I’m looking forward to joining a strong global team to provide strategic and tactical advantages for clients,”says Khali.