CARMA celebrates success with BMW and the G20

PRCA SEA award recognizes CARMA client BMW for excellence in Measurement & Evaluation and CARMA receives special recognition for services provided to the G20

08 April 2021 by

CARMA has been recognised by PR leaders across the world this week, scooping a PRCA Southeast Asia (SEA) Award as well as being called out by the G20 for its work on the March 2020 Summit.


CARMA’s work with BMW saw the company awarded the top accolade in the Measurement and Evaluation category at PRCA SEA Awards. Judges were particularly impressed by CARMA’s ability to combine cutting-edge technology with expert human media analysis across multiple languages, to dissect coverage and address BMW’s key evaluation objectives.

Andrew Nicholls, Managing Director at CARMA ASIA Pte Ltd, said:

“CARMA’s client service experts develop close partnerships with our clients, often becoming an extension of their team. This is particularly true when delivering measurement and evaluation services. Our experience shows that closely understanding the PR team’s objectives, and how these support the organisation’s goals enables us to turn data into the actionable insights that matter.  We’re thrilled that BMW’s communications team has scooped this award. Every PR practitioner strives to add value to their organisation and this award shows that when you meaningfully measure you can tangibly demonstrate results.”

CARMA also received a commendation from the G20 this week, in recognition of its work with the G20 Summit in March last year. As the Summit’s only media intelligence partner, CARMA delivered media monitoring, analysis and consulting services for the entire event. The team also built a customized Media Command Center which provided a highly engaging and informative system for journalists and visitors. CARMA was presented with a commemorative plaque for the services it provided throughout the summit.

Attending the presentation on behalf of CARMA, Rawan Hashem, CARMA’s Director of Content said:

“CARMA is delighted to receive such high praise for its work at the G20 summit. We enjoyed supporting senior professional and decision-makers in such  a busy, high-energy environment ensuring 24/7 they had the research, data and insights that mattered, whenever it was required.”