{"id":21745,"date":"2025-02-17T10:35:06","date_gmt":"2025-02-17T10:35:06","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=21745"},"modified":"2025-05-27T08:18:33","modified_gmt":"2025-05-27T08:18:33","slug":"fragrance-media-ecommerce-insights-2024","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/","title":{"rendered":"Fragrance in 2024: Media &amp; E-Commerce Insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Discover the biggest trends that shaped fragrance in 2024 with CARMA\u2019s latest media and e-commerce analysis. Uncover key insights from 500 brands, 12 UK retailers, and exclusive media and e-commerce data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This in-depth presentation uncovers how fragrance brands\u00a0were seen in the\u00a0media and on third party retailer sites. From the most mentioned brands, products, and categories in 2024 with a focus on the key Q4 period,\u00a0to\u00a0pricing\u00a0dynamics and ambassador impact, we explore the key forces that drove the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inside the presentation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of&nbsp;print, online, and social media&nbsp;trends across 500+ fragrance brands.<\/li>\n\n\n\n<li>Insights from&nbsp;12 leading UK retailers, covering pricing, stock levels, and share of search.<\/li>\n\n\n\n<li>Key themes that shaped the conversation included&nbsp;TikTok-fuelled product buzz, ambassador influence, and&nbsp;pricing&nbsp;strategies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover how top fragrance brands are standing out and what\u2019s driving success in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":60,"featured_media":21746,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-21745","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fragrance in 2024: Media &amp; E-Commerce Insights - CARMA<\/title>\n<meta name=\"description\" content=\"CARMA&#039;s in-depth presentation reveals the biggest trends that shaped fragrance in 2024. 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Download your complimentary copy now!","twitter_site":"@CARMA","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/#article","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"Fragrance in 2024: Media &amp; E-Commerce Insights","datePublished":"2025-02-17T10:35:06+00:00","dateModified":"2025-05-27T08:18:33+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/"},"wordCount":147,"publisher":{"@id":"https:\/\/carma.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2025\/02\/Fragrance-Foundation-2024.png","inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/","url":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/","name":"Fragrance in 2024: Media &amp; E-Commerce Insights - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/industry-reports\/fragrance-media-ecommerce-insights-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2025\/02\/Fragrance-Foundation-2024.png","datePublished":"2025-02-17T10:35:06+00:00","dateModified":"2025-05-27T08:18:33+00:00","description":"CARMA's in-depth presentation reveals the biggest trends that shaped fragrance in 2024. 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