{"id":24953,"date":"2026-01-12T11:11:58","date_gmt":"2026-01-12T11:11:58","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&p=24953"},"modified":"2026-01-12T11:46:18","modified_gmt":"2026-01-12T11:46:18","slug":"reputation-by-carma-brand-benchmarks-edicao-portugal","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/pt-pt\/industry-reports\/reputation-by-carma-brand-benchmarks-edicao-portugal\/","title":{"rendered":"Reputation by CARMA: Brand Benchmarks \u2013 Edi\u00e7\u00e3o Portugal"},"content":{"rendered":"\n

O setor banc\u00e1rio portugu\u00eas atravessa um per\u00edodo de transforma\u00e7\u00e3o acelerada, marcado pela digitaliza\u00e7\u00e3o, pelo aumento da concorr\u00eancia internacional, por novas exig\u00eancias regulat\u00f3rias e por uma sociedade cada vez mais atenta \u00e0 transpar\u00eancia e ao impacto social das institui\u00e7\u00f5es financeiras. Neste contexto, compreender a evolu\u00e7\u00e3o da reputa\u00e7\u00e3o dos bancos tornou-se essencial n\u00e3o s\u00f3 para antecipar riscos, mas tamb\u00e9m para identificar oportunidades reais de diferencia\u00e7\u00e3o.<\/p>\n\n\n\n

No presente estudo, analisamos de forma transversal os meios de comunica\u00e7\u00e3o online, o conte\u00fado gerado nas redes sociais e os dados de audi\u00eancia, a fim de determinar – com base nos pilares reputacionais da CARMA – como se posicionam cinco entidades financeiras portuguesas. Nesta edi\u00e7\u00e3o, foram analisados Caixa Geral de Dep\u00f3sitos, Millennium BCP, Novo Banco, Banco BPI e Santander Portugal.<\/p>\n\n\n\n

Subscreva para receber o relat\u00f3rio completo em primeira m\u00e3o.<\/p>\n","protected":false},"author":60,"featured_media":24954,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-24953","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nReputation by CARMA: Brand Benchmarks \u2013 Edi\u00e7\u00e3o Portugal - CARMA<\/title>\n<meta name=\"description\" content=\"El sector financiero espa\u00f1ol atraviesa un momento de transformaci\u00f3n acelerada, marcado por la digitalizaci\u00f3n, el auge de la competencia internacional, nuevas expectativas regulatorias y una ciudadan\u00eda cada vez m\u00e1s exigente con la transparencia y el impacto social de los bancos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/industry-reports\/reputation-by-carma-brand-benchmarks-edicao-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation by CARMA: Brand Benchmarks \u2013 Edi\u00e7\u00e3o Portugal\" \/>\n<meta property=\"og:description\" content=\"El sector financiero espa\u00f1ol atraviesa un momento de transformaci\u00f3n acelerada, marcado por la digitalizaci\u00f3n, el auge de la competencia internacional, nuevas expectativas regulatorias y una ciudadan\u00eda cada vez m\u00e1s exigente con la transparencia y el impacto social de los bancos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/pt-pt\/industry-reports\/reputation-by-carma-brand-benchmarks-edicao-portugal\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T11:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/01\/Landing-headers-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reputation by CARMA: Brand Benchmarks \u2013 Edi\u00e7\u00e3o Portugal - 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