{"id":5332,"date":"2021-01-18T10:12:00","date_gmt":"2021-01-18T10:12:00","guid":{"rendered":"https:\/\/carma.com\/?post_type=industry_reports&#038;p=5332"},"modified":"2021-12-14T12:19:07","modified_gmt":"2021-12-14T12:19:07","slug":"a-campanha-das-autarquicas-nos-media-portugueses","status":"publish","type":"industry_reports","link":"https:\/\/carma.com\/pt-pt\/industry-reports\/a-campanha-das-autarquicas-nos-media-portugueses\/","title":{"rendered":"A campanha das aut\u00e1rquicas nos media portugueses &#8211; 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ainda com alguns condicionamentos da pandemia do COVID-19, os candidatos \u00e0s autarquias Portuguesas recorreram aos Media Tradicionais e Online\/Sociais para veicularem as suas ideias e propostas. Todos querem aparecer. A visibilidade nos media \u00e9 determinante para a forma\u00e7\u00e3o da opini\u00e3o p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A forma\u00e7\u00e3o de opini\u00e3o p\u00fablica sobre cada um dos candidatos deve muito ao que \u00e9 publicado nos meios de comunica\u00e7\u00e3o social e nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recorrendo a uma combina\u00e7\u00e3o de tecnologia de ponta e an\u00e1lise humana especializada, analis\u00e1mos os principais meios de comunica\u00e7\u00e3o social Portugueses e Redes Sociais para analisar o mediatismo das Elei\u00e7\u00f5es Aut\u00e1rquicas em Portugal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Este Estudo da CARMA ir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Explorar a visibilidade e conte\u00fado sobre as Elei\u00e7\u00f5es Aut\u00e1rquicas em todos os Munic\u00edpios Portugueses;<\/li><li>Fornecer Insights da sua performance de Comunica\u00e7\u00e3o nos Media (imprensa e online) dos principais candidatos nas Autarquias mais medi\u00e1ticas;<\/li><li>Fazer uma an\u00e1lise do n\u00famero de not\u00edcias por Partido Pol\u00edtico, Concelho e tipos de meios: nacionais e regionais;<\/li><li>Analisar pesquisas efetuadas no Google Search e no Google Trends sobre os candidatos mais medi\u00e1ticos, assim como a performance e alcance das suas redes sociais: Twitter, Facebook, LinkedIn e Instagram.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Receba uma c\u00f3pia:<\/strong><\/p>\n","protected":false},"author":9,"featured_media":5338,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"creator":[],"class_list":["post-5332","industry_reports","type-industry_reports","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A campanha das aut\u00e1rquicas nos media portugueses - 2021 - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/industry-reports\/a-campanha-das-autarquicas-nos-media-portugueses\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A campanha das aut\u00e1rquicas nos media portugueses - 2021\" \/>\n<meta property=\"og:description\" content=\"Ainda com alguns condicionamentos da pandemia do COVID-19, os candidatos \u00e0s autarquias Portuguesas recorreram aos Media Tradicionais e Online\/Sociais para veicularem as suas ideias e propostas. 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