{"id":1725,"date":"2020-11-19T20:52:36","date_gmt":"2020-11-19T20:52:36","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&p=1725"},"modified":"2024-08-19T08:43:52","modified_gmt":"2024-08-19T08:43:52","slug":"on-demand-webinar-measuring-what-matters","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","title":{"rendered":"On-demand webinar: Measuring What Matters"},"content":{"rendered":"
\n
\n
\n
\n
This webinar, led by PR measurement experts Alison Williams, Orla Graham & Luis Garcia present to communications professionals across the globe. Their slides and Q&A discussion explore:<\/div>\n
\n

– How measuring what matters helps you to tell the right story.
\n– Why it is important to find the metrics that matter.
\n– How to set up a measurement framework.
\n– Case studies of real global brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n

About the speakers<\/strong><\/span><\/p>\n

Orla Graham is an Account Director at CARMA, with 13 years of experience in media analysis and insights. She has a particular interest in the not-for-profit sector, having contributed a chapter on evaluation of \u2018Communicating Causes: Strategic Public Relations for the Non-profit Sector\u2019 (2018, ed Garsten & Bruce), and is a member of the AMEC Not-for-Profit group, and its Young Leaders group.<\/em><\/p>\n

Alison has spent over a decade in the media industry, and has become a trusted consultant to global brands, designing multi-market measurement programs for communications teams across traditional, digital and social media. At Carma, she manages a team of experienced consultants in the UK and USA, ensuring the delivery of measurement programs which are flexible, actionable, and industry-leading. On the weekends, Alison keeps busy running after her toddler, experimenting in the kitchen, exploring London on her bike and planning her post-lockdown travels.<\/em><\/p>\n

\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This webinar, led by PR measurement experts Alison Williams, Orla Graham & Luis Garcia present to communications professionals across the globe. Their slides and Q&A discussion explore: – How measuring what matters helps you to tell the right story. – Why it is important to find the metrics that matter. – How to set up […]<\/p>\n","protected":false},"author":60,"featured_media":5129,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-1725","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"\nOn-demand webinar: Measuring What Matters - CARMA<\/title>\n<meta name=\"description\" content=\"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand webinar: Measuring What Matters\" \/>\n<meta property=\"og:description\" content=\"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T08:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On-demand webinar: Measuring What Matters - CARMA","description":"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","og_locale":"pt_PT","og_type":"article","og_title":"On-demand webinar: Measuring What Matters","og_description":"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.","og_url":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2024-08-19T08:43:52+00:00","og_image":[{"width":814,"height":584,"url":"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CARMA","twitter_misc":{"Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#article","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"On-demand webinar: Measuring What Matters","datePublished":"2020-11-19T20:52:36+00:00","dateModified":"2024-08-19T08:43:52+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/"},"wordCount":217,"publisher":{"@id":"https:\/\/carma.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg","inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","url":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/","name":"On-demand webinar: Measuring What Matters - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg","datePublished":"2020-11-19T20:52:36+00:00","dateModified":"2024-08-19T08:43:52+00:00","description":"Measurement Experts Alison Williams and Orla Graham are joined by Luis Garcia (CARMA Portugal & Africa) as part of AMEC Measurement Month.","breadcrumb":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2020\/11\/Measuring-what-matters.jpg","width":814,"height":584,"caption":"Trading chart"},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-what-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"On Demand Webinars","item":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/"},{"@type":"ListItem","position":3,"name":"On-demand webinar: Measuring What Matters"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/pt-pt\/#website","url":"https:\/\/carma.com\/pt-pt\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/carma.com\/pt-pt\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"],"description":"CARMA is a global media intelligence provider trusted by senior PR and communications professionals worldwide. With 700 employees, 23 offices, and expertise across 100 languages, we deliver the clarity, understanding, and insight needed to navigate today's complex media landscape. From AI-powered media monitoring and social listening to reputation measurement and consultancy, CARMA helps organisations of all sizes turn media data into strategic decisions that matter."},{"@type":"Person","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/ondemand-webinars\/1725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/ondemand-webinars"}],"about":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/types\/ondemand-webinars"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/users\/60"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/media\/5129"}],"wp:attachment":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1725"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1725"},{"taxonomy":"the_measurement_standard","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/the_measurement_standard?post=1725"},{"taxonomy":"webinar_categories","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/webinar_categories?post=1725"},{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/creator?post=1725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}