{"id":24332,"date":"2025-12-05T08:41:28","date_gmt":"2025-12-05T08:41:28","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=24332"},"modified":"2026-04-28T16:42:58","modified_gmt":"2026-04-28T16:42:58","slug":"roi-of-pr","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/roi-of-pr\/","title":{"rendered":"ROI of PR"},"content":{"rendered":"\n<p><strong>Discover practical tips to help you determine how well your PR is working \u2013 and get even more from it!<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Understanding the ROI of PR has never been more important. In this session, CARMA\u2019s global insights consultants share practical frameworks, proven methods, and real examples to help you evaluate your communications in a smarter, more meaningful way.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>You\u2019ll learn how to:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ensure your media monitoring is timely, accurate, and complete<\/li>\n\n\n\n<li>create research programs to measure communications effectiveness<\/li>\n\n\n\n<li>assess ROI beyond purely financial results<\/li>\n\n\n\n<li>communicate PR results effectively to key stakeholders<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether you\u2019re strengthening an existing programme or starting from scratch, this session will give you the clarity you need to elevate your measurement.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meet-the-speakers\"><strong>Meet the Speakers:<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Khali Sakkas<\/strong><br>Chief Insights Officer<br>Global expert in measurement strategy and effectiveness.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Orla Graham<\/strong><br>Insights Consultant<br>Specialised in audience-centric measurement and evaluation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Maria Talakina<\/strong><br>Insights Director<br>Focused on blending media analytics with audience intelligence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Chip Griffin<\/strong><br>Chief Marketing Officer<br>Moderator and industry veteran with deep expertise in PR performance.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover practical tips to help you determine how well your PR is working \u2013 and get even more from it! Understanding the ROI of PR has never been more important. In this session, CARMA\u2019s global insights consultants share practical frameworks, proven methods, and real examples to help you evaluate your communications in a smarter, more [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":26002,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[302],"creator":[],"class_list":["post-24332","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-events-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ROI of PR - CARMA<\/title>\n<meta name=\"description\" content=\"Discover practical tips to help you determine how well your PR is working \u2013 and get even more from it. 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