{"id":29655,"date":"2026-08-20T11:20:10","date_gmt":"2026-08-20T11:20:10","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=29655"},"modified":"2026-08-20T11:20:15","modified_gmt":"2026-08-20T11:20:15","slug":"how-communicators-can-get-better-results-using-ai","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/","title":{"rendered":"How communicators can get better results using AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most communications professionals have used AI to draft content, sharpen a pitch or summarise information. But getting consistently useful results takes more than finding the right tool or writing the perfect prompt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch CARMA\u2019s on-demand webinar with <strong>Chief Strategy Officer <a href=\"https:\/\/www.linkedin.com\/in\/chipgriffin\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/chipgriffin\/\">Chip Griffin<\/a><\/strong> to discover practical ways to make AI a more valuable part of your everyday communications work.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we covered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to give AI the context it needs to produce work worth using.<\/li>\n\n\n\n<li>Why feedback and follow-up questions matter more than the perfect prompt.<\/li>\n\n\n\n<li>Simple ways to get consistent results without starting from scratch every time.<\/li>\n\n\n\n<li>How to use AI as a strategic thought partner, while knowing where human judgement should lead.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hear practical advice and real-world examples to help you move beyond basic prompting and get more from the AI tools you already use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most communications professionals have used AI to draft content, sharpen a pitch or summarise information. But getting consistently useful results takes more than finding the right tool or writing the perfect prompt. Watch CARMA\u2019s on-demand webinar with Chief Strategy Officer Chip Griffin to discover practical ways to make AI a more valuable part of your [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":29649,"template":"","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[303],"creator":[],"class_list":["post-29655","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-report-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How communicators can get better results using AI - CARMA<\/title>\n<meta name=\"description\" content=\"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Communicators Can Get Better Results Using AI - CARMA\" \/>\n<meta property=\"og:description\" content=\"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T11:20:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-Better-Results-From-AI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Communicators Can Get Better Results Using AI - CARMA\" \/>\n<meta name=\"twitter:description\" content=\"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How communicators can get better results using AI - CARMA","description":"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/","og_locale":"pt_PT","og_type":"article","og_title":"How Communicators Can Get Better Results Using AI - CARMA","og_description":"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!","og_url":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/","og_site_name":"CARMA","article_publisher":"https:\/\/www.facebook.com\/CARMAGlobal\/","article_modified_time":"2026-08-20T11:20:15+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-Better-Results-From-AI.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"How Communicators Can Get Better Results Using AI - CARMA","twitter_description":"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!","twitter_site":"@CARMA","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#article","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/"},"author":{"name":"Puneet Sharma","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674"},"headline":"How communicators can get better results using AI","datePublished":"2026-08-20T11:20:10+00:00","dateModified":"2026-08-20T11:20:15+00:00","mainEntityOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/"},"wordCount":145,"publisher":{"@id":"https:\/\/carma.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-better-results-with-AI-Website-Header-scaled.png","inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/","url":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/","name":"How communicators can get better results using AI - CARMA","isPartOf":{"@id":"https:\/\/carma.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#primaryimage"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-better-results-with-AI-Website-Header-scaled.png","datePublished":"2026-08-20T11:20:10+00:00","dateModified":"2026-08-20T11:20:15+00:00","description":"Discover practical ways to make AI a more valuable part of your everyday communications work with Chief Strategy Officer Chip Griffin. Watch now!","breadcrumb":{"@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#primaryimage","url":"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-better-results-with-AI-Website-Header-scaled.png","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2026\/08\/Get-better-results-with-AI-Website-Header-scaled.png","width":2560,"height":1244},{"@type":"BreadcrumbList","@id":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/how-communicators-can-get-better-results-using-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carma.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"On Demand Webinars","item":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/"},{"@type":"ListItem","position":3,"name":"How communicators can get better results using AI"}]},{"@type":"WebSite","@id":"https:\/\/carma.com\/pt-pt\/#website","url":"https:\/\/carma.com\/pt-pt\/","name":"CARMA","description":"Delivering What Matters","publisher":{"@id":"https:\/\/carma.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carma.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/carma.com\/pt-pt\/#organization","name":"CARMA International Inc","url":"https:\/\/carma.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","contentUrl":"https:\/\/carma.com\/wp-content\/uploads\/2021\/01\/CARMA-Logo.svg","width":305.23,"height":313.36,"caption":"CARMA International Inc"},"image":{"@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CARMAGlobal\/","https:\/\/x.com\/CARMA","https:\/\/www.instagram.com\/carmaglobal\/","https:\/\/www.linkedin.com\/company\/carma"],"description":"CARMA is a global media intelligence provider trusted by senior PR and communications professionals worldwide. With 700 employees, 23 offices, and expertise across 100 languages, we deliver the clarity, understanding, and insight needed to navigate today's complex media landscape. From AI-powered media monitoring and social listening to reputation measurement and consultancy, CARMA helps organisations of all sizes turn media data into strategic decisions that matter."},{"@type":"Person","@id":"https:\/\/carma.com\/pt-pt\/#\/schema\/person\/d9308d8a2da3357eedaaa554e319a674","name":"Puneet Sharma","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32fe235e639840b91e43ba1712d95201a37faf74f8b7d55f1cebfab1fc131338?s=full&d=mm&r=g","caption":"Puneet Sharma"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/ondemand-webinars\/29655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/ondemand-webinars"}],"about":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/types\/ondemand-webinars"}],"author":[{"embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/users\/60"}],"wp:attachment":[{"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=29655"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=29655"},{"taxonomy":"the_measurement_standard","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/the_measurement_standard?post=29655"},{"taxonomy":"webinar_categories","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/webinar_categories?post=29655"},{"taxonomy":"creator","embeddable":true,"href":"https:\/\/carma.com\/pt-pt\/wp-json\/wp\/v2\/creator?post=29655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}