{"id":4822,"date":"2021-12-01T15:52:52","date_gmt":"2021-12-01T15:52:52","guid":{"rendered":"https:\/\/carma.com\/?post_type=ondemand-webinars&#038;p=4822"},"modified":"2023-04-03T06:27:35","modified_gmt":"2023-04-03T06:27:35","slug":"on-demand-webinar-measuring-and-managing-reputation-a-perspective-from-tech","status":"publish","type":"ondemand-webinars","link":"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-and-managing-reputation-a-perspective-from-tech\/","title":{"rendered":"On-demand webinar: Measuring and Managing Reputation \u2013 A Perspective from Tech"},"content":{"rendered":"\n<p>Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics. The influence of media adds further intricacies to it. Yet, as a significant driver of brand and corporate performance, it is imperative for communications professionals to stay on top of this intangible asset.<\/p>\n\n\n\n<p>In conjunction with the release of the report \u201c<a href=\"https:\/\/carma.com\/resource-hub\/thought-leadership\/bigtech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#ff9c4a\" class=\"has-inline-color\">Big Tech: Media Perspectives and Trends<\/span><\/a>\u201d by CARMA and Allison+Partners, the panel will be looking at communications and reputation through the lens of the top American and Asian tech companies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measuring reputation in the media<\/li>\n\n\n\n<li>How to optimise media engagement to improve awareness and recall?<\/li>\n\n\n\n<li>Weighing in on communications around internal and external initiatives, with examples from tech<\/li>\n\n\n\n<li>Negative coverage in media \u2013 how to manage reputational risk in a highly regulated tech environment?<\/li>\n\n\n\n<li>Workplace culture and wellbeing coverage \u2013 what are the potential opportunities and risks on reputation?<\/li>\n\n\n\n<li>Staying on top of your brand reputation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tim Williamson, Managing Director, APAC, Telum Media (Moderator)<\/li>\n\n\n\n<li>Jeremy Seow, Managing Director, Growth and Innovation, Asia Pacific, Allison+Partners<\/li>\n\n\n\n<li>Khali Sakkas, Head of Insights, Asia Pacific, CARMA Asia<\/li>\n\n\n\n<li>Alfred Siew, Editor and Co-founder, Techgoondu.com<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics. The influence of media adds further intricacies to it. Yet, as a significant driver of brand and corporate performance, it is imperative for communications professionals to stay on top of this intangible asset. In conjunction with the release of the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5045,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_links_to":"","_links_to_target":""},"tags":[],"the_measurement_standard":[],"webinar_categories":[303],"creator":[],"class_list":["post-4822","ondemand-webinars","type-ondemand-webinars","status-publish","has-post-thumbnail","hentry","webinar_categories-report-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-demand webinar: Measuring and Managing Reputation \u2013 A Perspective from Tech - CARMA<\/title>\n<meta name=\"description\" content=\"Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-and-managing-reputation-a-perspective-from-tech\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand webinar: Measuring and Managing Reputation \u2013 A Perspective from Tech\" \/>\n<meta property=\"og:description\" content=\"Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/pt-pt\/ondemand-webinars\/on-demand-webinar-measuring-and-managing-reputation-a-perspective-from-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T06:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2021\/11\/Measuring-and-Managing-Reputation-A-Perspective-from-Tech.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On-demand webinar: Measuring and Managing Reputation \u2013 A Perspective from Tech - CARMA","description":"Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative 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