{"id":4637,"date":"2021-11-30T10:36:41","date_gmt":"2021-11-30T10:36:41","guid":{"rendered":"https:\/\/carma.com\/monitorizacao-de-media-online\/"},"modified":"2026-04-23T07:42:30","modified_gmt":"2026-04-23T07:42:30","slug":"monitorizacao-de-media-online","status":"publish","type":"page","link":"https:\/\/carma.com\/pt-pt\/monitorizacao-de-media\/monitorizacao-de-media-online\/","title":{"rendered":"Monitoriza\u00e7\u00e3o de Media Online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4637\" class=\"elementor elementor-4637 elementor-2782\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8db19e elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"e8db19e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77d54a2\" data-id=\"77d54a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2e9f65 elementor-widget elementor-widget-heading\" data-id=\"b2e9f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/carma.com\/pr-measurement\/\">Monitoriza\u00e7\u00e3o de Media<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfb93f elementor-widget elementor-widget-heading\" data-id=\"3dfb93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Monitoriza\u00e7\u00e3o de Media Online<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8d3c6 elementor-widget elementor-widget-text-editor\" data-id=\"ba8d3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fornecemos o conte\u00fado que lhe \u00e9 importante<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9833d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9833d89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2d1531\" data-id=\"d2d1531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f568cc elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2f568cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2021\/09\/Chevron-circle-dark.svg\" class=\"attachment-large size-large wp-image-3272\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed72862 elementor-widget elementor-widget-heading\" data-id=\"ed72862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Receba atualiza\u00e7\u00f5es de cobertura medi\u00e1tica em tempo real e utilize as nossas ferramentas de monitoriza\u00e7\u00e3o para se manter informado\/a, sem ser inundado\/a por conte\u00fado irrelevante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a58ec elementor-widget elementor-widget-text-editor\" data-id=\"a4a58ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tal como o ciclo noticioso, a monitoriza\u00e7\u00e3o de media online da CARMA nunca p\u00e1ra, encontrando assim a sua cobertura medi\u00e1tica \u00e0 medida que vai surgindo. Com cada vez mais conte\u00fados por filtrar e sem as ferramentas certas, as equipas de RP podem deixar escapar cobertura medi\u00e1tica crucial, que poderia vir a ter um grande impacto na reputa\u00e7\u00e3o da marca. Por isso \u00e9 que equipamos os nossos especialistas de pesquisa em tecnologia e media para explorar a web e identificar os conte\u00fados ideais para as suas men\u00e7\u00f5es. Assim, juntamente com um portal simples e intuitivo, newsletters programadas e alertas em tempo real, estar\u00e1 sempre informado\/a. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6411d45 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6411d45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0ba284\" data-id=\"e0ba284\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25eba89 elementor-widget elementor-widget-heading\" data-id=\"25eba89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Filtre o ru\u00eddo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e66ffe elementor-widget elementor-widget-text-editor\" data-id=\"5e66ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monitoriza\u00e7\u00e3o de media online totalmente personalizada de acordo com as suas necessidades, independentemente do n\u00edvel de complexidade dos seus requisitos. Configurada para pesquisar os t\u00f3picos e as palavras-chave desejados, com op\u00e7\u00f5es de filtragem personaliz\u00e1veis e listas de media para que receba o que realmente importa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea532a elementor-widget elementor-widget-heading\" data-id=\"2ea532a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De cobertura hiperlocal a cobertura global<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9249e5c elementor-widget elementor-widget-text-editor\" data-id=\"9249e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Acompanhe a cobertura medi\u00e1tica em qualquer lugar, a partir dos portais de not\u00edcias locais, de blogues da ind\u00fastria ou dos media internacionais, com o conjunto de ferramentas de monitoriza\u00e7\u00e3o de media online da CARMA.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4df20 elementor-widget elementor-widget-heading\" data-id=\"bb4df20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conte\u00fados gratuitos ou pagos\/premium abrangidos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fc8f5 elementor-widget elementor-widget-text-editor\" data-id=\"82fc8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Podemos recolher conte\u00fados em qualquer canto do mundo, gra\u00e7as \u00e0 nossa equipa de peritos em media intelligence, pronta para apoiar no cumprimento de quaisquer pedidos de concess\u00e3o de licen\u00e7a em termos de direitos de autor\/copyrights. Muito mais do que ser bombardeado\/a com todo o tipo de men\u00e7\u00f5es recolhidas, ter\u00e1 tamb\u00e9m acesso a conte\u00fados medi\u00e1ticos sujeitos a paywall.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ac12f6\" data-id=\"8ac12f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d07804 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2d07804\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/carma.com\/wp-content\/uploads\/2023\/11\/Online-Monitoring-1024x894.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b37e972 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b37e972\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53372c62\" data-id=\"53372c62\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29ac4c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ac4c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ddcc616\" data-id=\"6ddcc616\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3341f29c elementor-widget elementor-widget-heading\" data-id=\"3341f29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra a abordagem do CARMA para monitoramento e avalia\u00e7\u00e3o de m\u00eddia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6338e33c elementor-widget elementor-widget-heading\" data-id=\"6338e33c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Fale com um de nossos consultores experientes sobre seu monitoramento de m\u00eddia e comunica\u00e7\u00f5es hoje.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d3830cd\" data-id=\"3d3830cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6bb31 elementor-widget elementor-widget-shortcode\" data-id=\"7c6bb31\" data-element_type=\"widget\" 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atualiza\u00e7\u00f5es de cobertura medi\u00e1tica em tempo real e utilize as nossas ferramentas de monitoriza\u00e7\u00e3o para se manter informado\/a, sem ser inundado\/a por conte\u00fado irrelevante Tal como o ciclo noticioso, a monitoriza\u00e7\u00e3o de media online da CARMA nunca p\u00e1ra, encontrando assim a sua cobertura medi\u00e1tica [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3422,"parent":4648,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-4637","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monitoriza\u00e7\u00e3o e Intelligence de Meios Online da 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