{"id":5886,"date":"2022-04-17T13:27:03","date_gmt":"2022-04-17T13:27:03","guid":{"rendered":"https:\/\/carma.com\/comunicacoes-de-crise\/"},"modified":"2026-04-23T08:55:49","modified_gmt":"2026-04-23T08:55:49","slug":"comunicacoes-de-crise","status":"publish","type":"page","link":"https:\/\/carma.com\/pt-pt\/comunicacoes-de-crise\/","title":{"rendered":"Comunica\u00e7\u00f5es de Crise"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tCENTRO DE RECURSOS<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Comunica\u00e7\u00f5es de Crise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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O seu guia para alavancar a intelig\u00eancia de media para planear e gerir crises<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Na era das not\u00edcias falsas e das redes sociais, not\u00edcias negativas podem rapidamente tornar-se virais e fora de controlo. Embora nem sempre seja poss\u00edvel evitar uma crise, a necessidade de estar \u00e0 frente da \u201ccurva de crise\u201d coloca os profissionais de Rela\u00e7\u00f5es P\u00fablicas e Comunica\u00e7\u00e3o <\/span>numa <\/span>melhor posi\u00e7\u00e3o para gerir ativamente a situa\u00e7\u00e3o e mitigar poss\u00edveis riscos de reputa\u00e7\u00e3o.<\/span><\/p>\n

Este Hub de Recursos foi projetado para ajud\u00e1-lo\/a a usar a an\u00e1lise e monitoriza\u00e7\u00e3o de media, ao longo dos v\u00e1rios est\u00e1gios de uma crise,  para planear, responder e lidar com situa\u00e7\u00f5es de risco que podem colocar sua marca sob uma perspetiva negativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Antecipe uma poss\u00edvel crise
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Ter os dados certos que permitam agir rapidamente \u00e9 fundamental em qualquer crise. Os servi\u00e7os de not\u00edcias que s\u00e3o acionados apenas por palavras-chave podem sobrecarreg\u00e1-lo com informa\u00e7\u00e3o. A equipa de editores especializados da CARMA trabalha 24 horas por dia, 7 dias por semana em todo o mundo para eliminar o ru\u00eddo e destacar as not\u00edcias que importam, \u00e0 medida que surgem.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Entenda o impacto de uma crise na sua marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Um relat\u00f3rio de medi\u00e7\u00e3o de crise ajuda os comunicadores a irem para al\u00e9m da monitoriza\u00e7\u00e3o, transformando os media outputs em business intelligence. Quando a crise passa, faz parte do arsenal voltado para o futuro das equipas de Rela\u00e7\u00f5es P\u00fablicas e Comunica\u00e7\u00e3o, informar a estrat\u00e9gia e as t\u00e1ticas, rever e corrigir a dire\u00e7\u00e3o das mesmas, educar e orientar os stakeholders interessados.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Avalia\u00e7\u00e3o e Monitoriza\u00e7\u00e3o de Informa\u00e7\u00e3o em Tempos de Crise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Obtenha o guia passo a passo para alavancar dados e insights, para ajud\u00e1-lo\/a a ficar por dentro de uma crise emergente, e acompanhe o decorrer da sua estrat\u00e9gia.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Comunicar durante uma crise: guia para sobreviv\u00eancia profissional das equipas de Rela\u00e7\u00f5es P\u00fablicas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A maneira como responde durante uma crise pode impulsionar ou afetar a reputa\u00e7\u00e3o da sua marca. Descubra as dicas para interagir e influenciar de forma a maximizar a confian\u00e7a na sua marca.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Medir melhor numa crise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0s vezes, as respostas s\u00e3o recebidas com ceticismo. Por esse motivo quer acompanhar as mesmas e perceber o impacto da sua narrativa. Ter os dados e insights corretos ajudar\u00e1 a decidir sobre os pr\u00f3ximos passos.



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CENTRO DE RECURSOS Comunica\u00e7\u00f5es de Crise O seu guia para alavancar a intelig\u00eancia de media para planear e gerir crises Na era das not\u00edcias falsas e das redes sociais, not\u00edcias negativas podem rapidamente tornar-se virais e fora de controlo. Embora nem sempre seja poss\u00edvel evitar uma crise, a necessidade de estar \u00e0 frente da \u201ccurva […]<\/p>\n","protected":false},"author":59,"featured_media":5855,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-5886","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nComunica\u00e7\u00f5es de Crise - CARMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/comunicacoes-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunica\u00e7\u00f5es de Crise\" \/>\n<meta property=\"og:description\" content=\"CENTRO DE RECURSOS Comunica\u00e7\u00f5es de Crise O seu guia para alavancar a intelig\u00eancia de media para planear e gerir crises Na era das not\u00edcias falsas e das redes sociais, not\u00edcias negativas podem rapidamente tornar-se virais e fora de controlo. 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