{"id":1275,"date":"2020-10-20T16:40:53","date_gmt":"2020-10-20T16:40:53","guid":{"rendered":"https:\/\/carma.com\/?post_type=tms&p=1275"},"modified":"2024-01-08T06:54:10","modified_gmt":"2024-01-08T06:54:10","slug":"do-it-yourself-measurement","status":"publish","type":"tms","link":"https:\/\/carma.com\/pt-pt\/tms\/do-it-yourself-measurement\/","title":{"rendered":"‘Do-it-yourself’ Measurement"},"content":{"rendered":"

Media monitoring has become a \u2018must have\u2019 for PR pros, providing a valuable means for gathering coverage as well as intelligence on industries, competitors, and issues. For those with the budget, automated platforms can deliver more accurate information, fast.<\/p>\n

Even though there are many affordable options out there, the issue, for some, is the price tag \u2013 and that\u2019s OK. Although it\u2019s true to say: \u201cyou get what you pay for\u201d, small and start-up organizations cannot always justify the expenditure. This makes it necessary to explore in-house alternatives to paid monitoring platforms.<\/p>\n

Here, we stack up the circumstances in which in-house media monitoring is a viable and acceptable alternative to paid monitoring platforms. Simply highlight the statements that best apply to your organization or account to see which solution could fit best.<\/p>\n

\"media-monitoring-objectives\"<\/p>\n

Monitoring with in-house tools<\/strong><\/h5>\n

In-house tools can be an economical and useful choice for some companies, but it should always be an informed decision.<\/p>\n

If you are using freely available tools, ensure you research the system\u2019s limitations. Some can be quick to report coverage, others are much delayed \u2013 and some don\u2019t consistently fall into either camp. Explore the functionality and you may realize that your monitoring, tracking and analysis requirements are fully covered.<\/p>\n

However, there is a tipping point when paid services bring an efficiency and timeliness to media monitoring that, ultimately, saves money. And it\u2019s probably sooner than you think!<\/p>\n

Automated monitoring brings benefits<\/strong><\/h5>\n

When simply looking at the bottom line, a paid service obviously costs more than a free tool. Factor in the amount of time and resources involved in manually recreating what a service does and that\u2019s where the savings occur \u2013 particularly when coverage volumes are high or complex.<\/p>\n

Paid monitoring services fulfil an important and strategic role for communicators. Outsourcing high-volume, routine work improves accuracy and frees PR pros up to do the creative work that cannot be done by a machine. Beyond that, the added ammunition it provides to be nimble and intelligent in how communications strategy is delivered is surely \u2013 in some cases \u2013 priceless.<\/p>\n","protected":false},"excerpt":{"rendered":"

Media monitoring has become a \u2018must have\u2019 for PR pros, but does DIY measurement work for every organization? From the frequency of reporting to the volume of articles, your requirements will shape what is the best solution for you.<\/p>\n","protected":false},"author":60,"featured_media":1276,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"tags":[330],"the_measurement_standard":[340],"creator":[],"class_list":["post-1275","tms","type-tms","status-publish","has-post-thumbnail","hentry","tag-pr-measurement-evaluation","the_measurement_standard-pr-measurement-evaluation"],"acf":[],"yoast_head":"\n'Do-it-yourself' Measurement - CARMA<\/title>\n<meta name=\"description\" content=\"Media monitoring has become a \u2018must have\u2019 for PR pros, but does DIY measurement work for every organization?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carma.com\/pt-pt\/tms\/do-it-yourself-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Do-it-yourself' Measurement\" \/>\n<meta property=\"og:description\" content=\"Media monitoring has become a \u2018must have\u2019 for PR pros, but does DIY measurement work for every organization?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carma.com\/pt-pt\/tms\/do-it-yourself-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"CARMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CARMAGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T06:54:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carma.com\/wp-content\/uploads\/2020\/10\/eugen-str-CrhsIRY3JWY-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CARMA\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'Do-it-yourself' Measurement - 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