MEPRA Virtual Summer School: Mastering Communications Strategy

How does strategic communications help organizations achieve business goals?

In this MEPRA Virtual Summer School session, Tim Harrison examines the theory and practice of aligning communications strategy with corporate objectives and gives viewers practical and universally applicable insight into conceiving and delivering a communications strategy.

This workshop was conducted as a webinar as part of MEPRA’s Virtual Summer School program.


Fill in the form below to watch the webinar on-demand and download the slides:

About the speaker

Tim Harrison, Associate Director for Insights and Consulting CARMA + TH Inc.

Tim Harrison is a strategic communications consultant with more than 25 years’ experience, helping organisations to deliver effective, impactful communications that add value to relationships with stakeholders, including media, investors, regulators, policymakers, employees and communities.

Tim’s career has covered every aspect of communications in every continent. He has worked in consultancies and in-house, for small businesses and global multinationals. From 2006-16, he held various global roles with HSBC, leading business-focused communications campaigns and helping the bank to navigate its many reputational issues.

Now running his own consultancy, he helps clients to devise and execute strategic communications plans to drive business growth.



The Middle East Public Relations Association (MEPRA) is the region’s leading body for public relations and communication professionals and students.

Founded in 2001 in the United Arab Emirates, MEPRA is a self-governing nonprofit member association, established to set world-class standards for the public relations and communication industry in the Middle East.

MEPRA is an organisation for members who are looking to grow their network, enhance their knowledge and professional skills and be recognised for their accomplishments.

MEPRA has partnered with CARMA and various other leaders in the space to host 12 free virtual workshops from June to August 2020 on a number of topics to help future proof your career, including sessions on digital marketing, presentation skills, measurement, strategy, leadership plus more. For more information on MEPRA or its summer program, click here.