CARMA Report: Defence
Using a combination of cutting edge technology and expert human insight, we’ve analysed content across a range of media types for a number of brands who exhibited at the International Defence Exhibition & Conference (IDEX) in February 2021 .
It focuses on two angles; the coverage of the event itself and the coverage of the following 12 exhibitors:
- BAE Systems
- General Authority for Military Industries (GAMI)
- Lockheed Martin
- Northrop Grumman
- Saudi Arabian Military Industries (SAMI)
- UAE Ministry of Defense (MOD)
The report aims to answer the following questions:
- What were the key features of the coverage and where was it visible?
- Who were the top contributors to the coverage?
- What were the main takeaways from the coverage?