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The Measurement Standard

Commentary

COVID-19 on health care communicators: a challenge that inspired greatness

Sarah Waddington, PR consultant and past President of the CIPR, has just announced the publication of Future PRoof’s fifth edition. A labour of love and tears, she pays homage to NHS communicators and shares their incredible and unforgettable testimony telling the greatest communications outcome of all: saving lives.

Commentary

November is Measurement Month

Richard Bagnall, Chair of AMEC and Co-Managing Partner of CARMA invites you to join us from around the world this November as CARMA shares its expertise for AMEC Measurement Month, an opportunity for communications and public relations professionals to share best practice, knowledge, and explore emerging trends.

Commentary

ICCO Launches 2020 World PR Report

Titled ‘Agency views of the path ahead’, this year’s report features an important section on attitudes to PR measurement and communication evaluation, written by AMEC Chair and CARMA Co-Managing Partner, Richard Bagnall.

Commentary

How to Use Data and Insights to Inform Your Social Media Strategy

Coronavirus has changed our lives completely, including what social media we consume and how we consume it. This guest post by ADPR, gives you an insight on how to develop your organization’s social media strategy. They reveal; three top tips to cutting through the noise on social.

Commentary

‘Do-it-yourself’ Measurement

Media monitoring has become a ‘must have’ for PR pros, but does DIY measurement work for every organization? From the frequency of reporting to the volume of articles, your requirements will shape what is the best solution for you.

Commentary

No budget, no problem!

If it isn’t a lack of time that’s stopping you from kickstarting your measurement program, it’s probably a lack of budget. But a smaller budget doesn’t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget.

Commentary

Reporting communications to the C-suite

The C-Suite is often time-constrained, results-driven, and reliant on quality insights. So, how can PR report to management in the most effective way? We explain four simple steps to getting it right.

Commentary

Beware of vanity metrics

In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.

Commentary

No time to measure? Think again!

“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today.

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Highlights from the AMEC Member Survey

From industry growth to the adoption of measurement practices, the AMEC Member Survey reveals the industry’s optimistic outlook, despite the impact of COVID-19.

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How to set up a global measurement program

As global PR measurement programs become more commonplace, you might be thinking about how on earth you set one up. Whether you’re starting fresh or having a re-think, we reveal the five things to keep in mind when getting things underway.

Commentary

Barcelona Principles get a facelift

With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today.