We explored how it is possible to build a culture of measurement and covered the first four steps required to help make measurement part of your organisational fabric. Now we tackle the remaining four elements needed to complete that transformation.
The explosion of fake news around COVID-19 vaccines has proven that disinformation and misinformation exists not just in dark corners of the internet and social media, but in the mainstream media as well.
The truth is that while a minority of organisations (or individuals within them) can and do use data as a stick rather than a carrot, the majority accept that humans do things, or make decisions that don’t always go well. When that happens crucial lessons should be learnt and, in our experience, it’s the organisations successfully creating a culture of measurement that learn most and, as a result, are able to reduce future failings.
Despite the relative maturity of the modern communicator, some practitioners are yet to truly realise that PR can and should have the capacity to contribute strategically to the organisation more broadly. This underlines the need for PR teams to take a data-driven approach to the iterative process of planning, measuring and evaluating communications.
Having tackled the first three myths and misconceptions most commonly associated with PR measurement and analysis programs, we now look at how to overcome the final three PR measurement concerns.
Public diplomacy practitioners need to examine and analyse their effectiveness to sharpen, direct and enhance messaging and programmes. How does one measure the networks and influence that public diplomacy creates when social relationships are inherently complex, taking many forms across years?
For those of us involved in PR measurement its value is a given. But gaining wider organisational buy-in and getting the resources to measure properly can be a challenge, not least because there are six common misconceptions that often crop up.
Everybody makes mistakes. That’s to be expected. But that’s why we communications professionals measure, right? It’s about having the insights and ability to course-correct potential failures, provide guidance during unexpected events, advise around challenging contexts, mitigate risks and assist with resolutions.
The PR industry is the home of many well-established, well-known practitioners with rich strategic experience. Speak to any PR pro, and they’ll be able to reel off the best names when it comes to any vertical and any discipline. And that’s great. But what about the next generation of greats?
The PR industry has long been discussing how and why we need to demonstrate the value of PR. It’s an approach starting to gain traction in Asia too as we see more senior executives and communicators focusing on the impact of media results.
A group of leading figures from the PR world gathered to unpack the story behind that data. The conversation was contextualized with insight from Catherine Hunt, Head of Insight and Evaluation at the Prime Minister’s Office and Cabinet Office, who provided the inside scoop on the UK Government’s communications strategy during this unprecedented period.
Following eighteen months of virtual meetings and events, the PR community was finally able to meet in person at the PRCA UK National Conference. Top of the agenda was what the next 12 months holds, and more about how PR can look forward to the future.
So, what is the purpose of purpose? For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly what it implies?
It seems like there’s a framework for everything these days, and PR measurement is certainly no stranger to a framework. But despite this (or, perhaps, because of it), it can be overwhelming figuring out where to start. How do you design a framework that will help you understand your communications plan and where evaluation fits into it?
Read about the importance of PR planning, why purpose is bigger than marketing and why the Communications industry needs proof more than ever.
Let’s explore three of the big social media monitoring misconceptions and learn how a more informed approach to social listening can drive significant value for you and your PR teams.
Vanity metrics are those that feel important but are ultimately superficial, or worse, deceptive. While some vanity metrics are important for benchmarking, such as traffic and unique visits, they shouldn’t be mistaken for intelligence. In the big picture, vanity metrics actually hold you back.
At a Clubhouse event held with the PRCA yesterday, BBC News and PR and comms professionals discussed the new approaches needed to succeed in a disrupted media environment.
Your PR program objectives are a way to be precise about what success will look like. But they are also a critical means to confirm that your work fits in with the mission of your organization, and with the work of others in your organization. We’ve been thorough about being SMART, so buckle in for a ten-minute read.
The ultimate guide to media intelligence words, phrases and terminology, curated by CARMA’s media intelligence experts across the globe.
Richard and Francis report that PR graduates are entering the workforce without all the skills they need to hit the ground running; and one important area which is most often missing is a good understanding of the importance of PR measurement and evaluation.
This afternoon the UK Government’s GCS Communications Plan for 2021 / 2022 was launched from the Cabinet Office. Richard Bagnall delves into what it contains and how much importance government communicators place on having a documented and credible communications plan.
As with so many industries, PR has a skills problem. But for Francis Ingham (PRCA) and Richard Bagnall (CARMA) the answer lies elsewhere. We sit down with our new partners, the PRCA, to share perspectives on recruitment, selection and training in the world of Public Relations and Communications.
Front pages have lit up with news about Prince Harry’s appointment as Chief Impact Officer at a $1bn Silicon Valley startup. When Prince Harry joins your team, how do you go about measuring the impact?
Following the announcement of CARMA becoming the global and exclusive media monitoring and analysis partner of the PRCA, we sat down with Francis Ingham, Director General of the PRCA, and Chief Executive of ICCO and Richard Bagnall, Chairman of global communications evaluation professional body AMEC & co-managing partner of CARMA International, to talk about all things measurement, and what the partnership will mean for the industry.
CARMA Account Director Jennifer Sanchis is a long-term fan of what many refer to as a PR bible – the book ‘Exploring Public Relations and Management Communication’. She’s read Stephen Waddington and Ralph Tench’s latest edition cover to cover, and shares her top findings here on The Measurement Standard.
The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring & Analysis Partner.
Measurement and evaluation has become increasingly important. So how do PR agencies go about getting the most out of a media monitoring program? Let’s take a look at how to maximise your efforts and get better results with four top tips for media monitoring success.
Your organization has tasked you with setting up a media monitoring service on top of your already busy role. Our day-by-day guide to kick-starting your media monitoring program will help remove the hassle and put you in the drivers seat.
Join CARMA’s Richard Bagnall and Hard Numbers’ Darryl Sparey as they discuss all things PR measurement, including our new joint research showing a direct link between PR and start-up funding, on the PRovoke podcast.
Gareth Owens reveals the final 5 components communicators need to consider when monitoring and measuring during times of crisis.
What are the first 5 components communicators need to consider when monitoring and measuring during times of crisis? Learn what they are, and how to monitor in a crisis, with Gareth Owens.
For most PR leaders, December and January presents an opportunity to look back and to plan ahead. For some, media measurement simply hasn’t been working well enough for them. To make change smooth and manageable, and to make sure you’re getting the right solution for you, take a look at our checklist of what you should look for in a partner as you kick-start 2021.
Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020.
Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell.
How do we know we are measuring what matters? That was the topic for discussion at our recent webinar on Measuring What Matters Helps You Tell The Right Story. Read on to explore the key learnings from the session.
Looking back at Orla Graham’s webinar with influencer expert, Scott Guthrie. Read on to discover the five big questions we have the answers to.
With Jason Weekes, Commercial Director at CARMA
Sarah Waddington, PR consultant and past President of the CIPR, has just announced the publication of Future PRoof’s fifth edition. A labour of love and tears, she pays homage to NHS communicators and shares their incredible and unforgettable testimony telling the greatest communications outcome of all: saving lives.
New “Coverage to Capital” Report from Hard Numbers, Supported by CARMA, Shows Clear Correlation Between Coverage Output and the Highest Increases in Funds Raised. Download the report and understand its findings here.
The Public Relations and Communications Association (PRCA) has announced 22 new Fellows.
CARMA ASIA reveals Singapore’s most prominent and favorable CEOs. This study evaluates the impact and value of CEOs as brand communicators.
Richard Bagnall, Chair of AMEC and Co-Managing Partner of CARMA invites you to join us from around the world this November as CARMA shares its expertise for AMEC Measurement Month, an opportunity for communications and public relations professionals to share best practice, knowledge, and explore emerging trends.
Titled ‘Agency views of the path ahead’, this year’s report features an important section on attitudes to PR measurement and communication evaluation, written by AMEC Chair and CARMA Co-Managing Partner, Richard Bagnall.
Coronavirus has changed our lives completely, including what social media we consume and how we consume it. This guest post by ADPR, gives you an insight on how to develop your organization’s social media strategy. They reveal; three top tips to cutting through the noise on social.
Media monitoring has become a ‘must have’ for PR pros, but does DIY measurement work for every organization? From the frequency of reporting to the volume of articles, your requirements will shape what is the best solution for you.
If it isn’t a lack of time that’s stopping you from kickstarting your measurement program, it’s probably a lack of budget. But a smaller budget doesn’t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget.
The C-Suite is often time-constrained, results-driven, and reliant on quality insights. So, how can PR report to management in the most effective way? We explain four simple steps to getting it right.
In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.
“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today.
From routine monitoring to goal-orientated measurement, we explore solutions for the most common measurement objectives to help you find the right media monitoring tool for your PR program.
Jason Weekes reveals his tips and tricks on how to find the perfect monitoring and measurement partner without the need for deep pockets, whilst still getting the insights that matter.
From industry growth to the adoption of measurement practices, the AMEC Member Survey reveals the industry’s optimistic outlook, despite the impact of COVID-19.
The go-to guide on what to watch out for and consider to ensure you’re making a smart and informed change for your regions and business.
As global PR measurement programs become more commonplace, you might be thinking about how on earth you set one up. Whether you’re starting fresh or having a re-think, we reveal the five things to keep in mind when getting things underway.
How can PR Pros sit proudly at the meeting table with data that proves their worth?
Richard Bagnall reveals his top tips for managing and measuring communications in a crisis.
With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today.
The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner.
In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry?
In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.
In an interview with MarTech Vibe, Mazen speaks about social media trends that will dominate the market in 2020.
In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and securing PR budget for the next year.
What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek’s Measurement Conference 2019.
Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here’s how measurement can help you navigate crises before, during and after.