The Measurement Standard

Events

Staying ahead of the curve in pharma, reputation and crisis management

In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry?

Events

A framework for measuring what matters in PR

In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.

Featured

Top 5 social media technology trends in 2020

In an interview with MarTech Vibe, Mazen speaks about social media trends that will dominate the market in 2020.

Commentary

Dear CARMA: This year, I would like a KitchenAid and to secure the PR budget I deserve

In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and securing PR budget for the next year.

Events

Two things you need to know right now about measurement and evaluation if you are in PR

What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek’s Measurement Conference 2019.

Commentary

How should you measure communications before, during, and after a crisis?

Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here’s how measurement can help you navigate crises before, during and after.