The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner.
10-07-2020 | by
In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry?
13-05-2020 | by
In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.
13-05-2020 | by
In an interview with MarTech Vibe, Mazen speaks about social media trends that will dominate the market in 2020.
17-12-2019 | by
In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and securing PR budget for the next year.
16-12-2019 | by
What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek’s Measurement Conference 2019.
28-11-2019 | by
Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here’s how measurement can help you navigate crises before, during and after.
20-09-2018 | by