The Public Relations and Communications Association (PRCA) has announced 22 new Fellows.
CARMA ASIA reveals Singapore’s most prominent and favorable CEOs. This study evaluates the impact and value of CEOs as brand communicators.
Richard Bagnall, Chair of AMEC and Co-Managing Partner of CARMA invites you to join us from around the world this November as CARMA shares its expertise for AMEC Measurement Month, an opportunity for communications and public relations professionals to share best practice, knowledge, and explore emerging trends.
Coronavirus has changed our lives completely, including what social media we consume and how we consume it. This guest post by ADPR, gives you an insight on how to develop your organization’s social media strategy. They reveal; three top tips to cutting through the noise on social.
If it isn’t a lack of time that’s stopping you from kickstarting your measurement program, it’s probably a lack of budget. But a smaller budget doesn’t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget.
In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.
From routine monitoring to goal-orientated measurement, we explore solutions for the most common measurement objectives to help you find the right media monitoring tool for your PR program.
Jason Weekes reveals his tips and tricks on how to find the perfect monitoring and measurement partner without the need for deep pockets, whilst still getting the insights that matter.
The go-to guide on what to watch out for and consider to ensure you’re making a smart and informed change for your regions and business.
Richard Bagnall reveals his top tips for managing and measuring communications in a crisis.
The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner.
In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry?
In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and securing PR budget for the next year.
What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek’s Measurement Conference 2019.
Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here’s how measurement can help you navigate crises before, during and after.
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