It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied to almost all the technology we use daily, at work and at home. Whether it’s an AI-powered chatbot on your favourite brand’s website, or your iPhone learning and remembering what time you like to see the weather in the morning, we’re surrounded by Artificial Intelligence.
But when it comes to PR and Communications tech, what does it all mean? What is AI? How is AI used in media intelligence? What are the benefits and pitfalls to look out for and question?